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Gnarly Head Wine – Gnarly Friends Facebook Application

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A case study for the Gnarly Friends Facebook Application developed by Affinitive.

A case study for the Gnarly Friends Facebook Application developed by Affinitive.

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    Gnarly Head Wine – Gnarly Friends Facebook Application Gnarly Head Wine – Gnarly Friends Facebook Application Presentation Transcript

    • ChallengeWith a small, but growing andpassionate audience, Gnarly HeadWine wanted to develop a fun, socialapplication that would reinforce thebrand’s “gnarly” positioning withyounger, more outgoing wine drinkers.SolutionThe Gnarly Friends Facebookapplication mines and analyzes users’(and their friends’) profiles, and uses abackend algorithm to weigh eachuser’s likes against Gnarly Head’s brandpositioning (Skydiving? Very gnarly!Scrapbooking? Not so much).Consumers receive a “Gnarly Rating”and are shown which of their friends arethe most “Gnarly”.Gnarly Head Wine – Gnarly FriendsView Facebook App
    • Gnarly Head Wines – Gnarly FriendsResults• 6,000 Facebook Likes in 4 weeks• 6.6M Facebook Page Adimpressions• 3.2M Facebook App AdimpressionsServices Provided• Social Media Strategy• Facebook ApplicationDevelopment• Creative• Facebook Advertising