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Blue Cross Blue Shield of North Carolina – Blue Asks You Community
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Blue Cross Blue Shield of North Carolina – Blue Asks You Community

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In Blue Asks You, a vibrant crowd-sourcing platform was launched to allow North Carolinians to learn, share opinions, and interact with each other around health-care related issues.

In Blue Asks You, a vibrant crowd-sourcing platform was launched to allow North Carolinians to learn, share opinions, and interact with each other around health-care related issues.

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  • 1. ChallengeBlue Cross Blue Shield of North Carolinasought to educate NC residents aboutthe state of the healthcare industry inan interactive way that would addresscommon misconceptions about healthinsurance law, policies, and costs.SolutionBlue Asks You, a vibrantcommunity/crowd-sourcing platform,was launched to allow North Caroliniansto learn, share opinions and interactwith each other around health care-related issues, with real-time resultspresented in visually engaging ways.The program also served to informBCBSNC as it developed new programs,initiatives, and outreach efforts, and haspaved the way in the industry by shiftingfrom a culture of telling and pushing toone of listening and sharing information.Blue Cross Blue Shield NC – Blue Asks You
  • 2. Blue Cross Blue Shield NC – Blue Asks YouResults• Interactions gave BCBSNCinsight into their consumers indeveloping new programs,initiatives and outreach• Shift in consumer perceptionand sentiment about BCBSNCand healthcare solutionproviders• Multi-year program continues tobenefit BCBSNCServices Provided• Strategy and Planning• Community PlatformDevelopment• Data Reporting & Analysis