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Challenge
Blue Cross Blue Shield of North Carolina
sought to educate NC residents about
the state of the healthcare industry in
an interactive way that would address
common misconceptions about health
insurance law, policies, and costs.
Solution
Blue Asks You, a vibrant
community/crowd-sourcing platform,
was launched to allow North Carolinians
to learn, share opinions and interact
with each other around health care-
related issues, with real-time results
presented in visually engaging ways.
The program also served to inform
BCBSNC as it developed new programs,
initiatives, and outreach efforts, and has
paved the way in the industry by shifting
from a culture of telling and pushing to
one of listening and sharing information.
Blue Cross Blue Shield NC – Blue Asks You
Blue Cross Blue Shield NC – Blue Asks You
Results
• Interactions gave BCBSNC
insight into their consumers in
developing new programs,
initiatives and outreach
• Shift in consumer perception
and sentiment about BCBSNC
and healthcare solution
providers
• Multi-year program continues to
benefit BCBSNC
Services Provided
• Strategy and Planning
• Community Platform
Development
• Data Reporting & Analysis

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Blue Cross Blue Shield of North Carolina – Blue Asks You Community

  • 1. Challenge Blue Cross Blue Shield of North Carolina sought to educate NC residents about the state of the healthcare industry in an interactive way that would address common misconceptions about health insurance law, policies, and costs. Solution Blue Asks You, a vibrant community/crowd-sourcing platform, was launched to allow North Carolinians to learn, share opinions and interact with each other around health care- related issues, with real-time results presented in visually engaging ways. The program also served to inform BCBSNC as it developed new programs, initiatives, and outreach efforts, and has paved the way in the industry by shifting from a culture of telling and pushing to one of listening and sharing information. Blue Cross Blue Shield NC – Blue Asks You
  • 2. Blue Cross Blue Shield NC – Blue Asks You Results • Interactions gave BCBSNC insight into their consumers in developing new programs, initiatives and outreach • Shift in consumer perception and sentiment about BCBSNC and healthcare solution providers • Multi-year program continues to benefit BCBSNC Services Provided • Strategy and Planning • Community Platform Development • Data Reporting & Analysis