ChallengeLuxury home furnishings company AnnieSelke sought to increase awareness andbuzz for their flagship brands, Pine C...
Annie Selke CompaniesResults• 25,000+ fans and followers• 600,000+ monthly impressions• 15,000+ monthly blog page views(65...
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Annie Selke Companies Social and Digital Strategy

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Affinitive developed a comprehensive, bottom-up social media strategy that included social platforms for multiple brands, a blog, creative content, and social advertising for the Annie Selke Companies.

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Annie Selke Companies Social and Digital Strategy

  1. 1. ChallengeLuxury home furnishings company AnnieSelke sought to increase awareness andbuzz for their flagship brands, Pine ConeHill and Dash & Albert, and launch theirnewest brand, Fresh American, throughsocial media. Additionally, ASC soughtto extend the in-store experience totheir online properties.SolutionAffinitive developed a comprehensive,bottom-up social media strategy thatincluded establishing social channels foreach brand, a company blog,audience development andengagement via paid and ownedmedia, along with content and brandvoice development, execution of digitalpromotions, search engine optimization,and social integration of their e-commerce sites.Annie Selke Companies
  2. 2. Annie Selke CompaniesResults• 25,000+ fans and followers• 600,000+ monthly impressions• 15,000+ monthly blog page views(65% social referrals)• Measureable sales impact via offersshared exclusively via social media• Frequent Twitter Q&As with AnnieSelke and industry influencersServices Provided• Social Media Strategy• Community Management• Content Development• Influencer Engagement• Facebook Advertising• Social Application Development• Social Sweepstakes

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