Vine App What is Vine? “Vine is the best way to see and share life in motion. Create short, beautiful, looping videos in a simple and fun way for your friends and family to see.” Vine allows any user (Twitter not required) to post 6 second videos. Vine is not only their own “social network” but offers an optional post to Twitter function. These videos play on the desktop Twitter and the mobile version. Twitter users do not have to be users of Vine to consume Vine content.
How Vine WorksThe home screen is dynamic. All videos from users you are following are displayed in thefeed, and play as you scroll through.Users engage via “like” and “comment” actions. Hashtags allow for content organizationand searchability, similar to Twitter.Content can be explored by popularity, editor‟s picks, hashtags, and „all posts‟.
How Vine Works Finding people by connecting Vine to Twitter accounts is simple, but not perfect. Users can use their email lists, Twitter friends and simple searching and text/email connecting. The second option, finding via Twitter followers, shows connections in no particular order.
How Vine Works Vine pulls information from your Twitter account to populate your personal profile. On the profile page, users can see all their posts and their likes. Vine employs the follower/following method of connection, just like Twitter.
Brands Using Vine Some brands have already flocked to Vine, but some of the biggest (i.e. Starbucks, Coca-Cola) have yet to get on board. Some news organizations have joined as well, adding insider views and color to Tweets.
Brands Using Vine General Electric took their creativity to Vine in a standout way. In addition to high- production quality content, GE are “community managing” the platform and engaging with fans who respond on Vine. See other GE Vines
Things To KnowWine & Spirits LimitationsVine requires anyone who downloadsthe app to be 17 or older, but currently,there are no stats on age anddemographics of it‟s users, and no 21+age gates, which will prevent many wineand spirits companies from participating.However, some alcohol brands areexperimenting nonetheless.iPhone OnlyVine is currently only available to iPhoneand iPad users.Usage NumbersIn it‟s third weekend, there were 113,897Vines posted to Twitter.
Early ObservationsVine vs. TwitterVine is its own social network, with its own profiles, connections, and engagementopportunities. It remains to be seen if Vine will continue down this path ofindependence, or eventually integrate fully as a feature into the Twitter ecosystem.The Vine Continues to GrowVine continues to grow and add users. While actual user-data is not available,according to AppData, Vine is the number one social networking app, and is thenumber one free application in the Apple App Store.What’s Next?Right now, all types of people and companies are using Vine. It is especially popularwith brands that are already very active on other platforms. Other video sharing appslike Socialcam continue to report high active users, so it remains to be seen what, ifany effect this will have on consumer usage of video.
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