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					<span style="font-size:14px;">.hack - An Analog Book of Consumer-Generated Media Created by Video Game Enthusiasts in an Online Community Marketing Program</span><br/>
					From: <a href="http://www.slideshare.net/affinibob/">affinibob</a>, 1 year ago<br /><br />
					<div style="width:425px;text-align:left" id="__ss_58569"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/affinibob/hack-an-analog-book-of-consumergenerated-media-taken-from-an-enthusiast-marketing-program?src=embed" title=".hack - An Analog Book of Consumer-Generated Media Created by Video Game Enthusiasts in an Online Community Marketing Program">.hack - An Analog Book of Consumer-Generated Media Created by Video Game Enthusiasts in an Online Community Marketing Program</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=hack-an-analog-book-of-consumergenerated-media-taken-from-an-enthusiast-marketing-program-46"/><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=hack-an-analog-book-of-consumergenerated-media-taken-from-an-enthusiast-marketing-program-46" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">view <a href="http://www.slideshare.net/affinibob/hack-an-analog-book-of-consumergenerated-media-taken-from-an-enthusiast-marketing-program?src=embed" title="View .hack - An Analog Book of Consumer-Generated Media Created by Video Game Enthusiasts in an Online Community Marketing Program on SlideShare">presentation</a> (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/affinitive">affinitive</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/social-media">social media</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/consumer">consumer</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/generated">generated</a>)</div></div><br /><br />
					The following hardcover book contains content that was created by a group of passionate video game fans as part of the "Altimit Corporation" enthusiast community. Members were encouraged to participate in "challenges" which engaged fans with not only the game, but also the brand, subsequently helping to spread the word both online and offline. "Employees" of the Altimit Corporation helped create original graphics, ideas, videos, banners, IM icons, and more for Namco Bandai's game .hack//G.U. Volume 1.<br /><br />
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