10 Do's of Email Marketing

141 views
102 views

Published on

10 Do's of Email Marketing, build relationships that make you money, be different & unique - learn these 10 steps.

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
141
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

10 Do's of Email Marketing

  1. 1. EMAIL MARKETING 10 DO’S of Email Marketing
  2. 2. What is Email Marketing?
  3. 3. Permission based marketing It’s not SPAM. People that are on your mailing list, want to be there because you have something of value to offer to them & they trust you.
  4. 4. The 10 DO’s! As an email marketer there are many things that can influence the direction of your marketing. Here are my top 10.
  5. 5. 1) Start a List Direct as many people as possible to your optin form, from as many places as you can think of. The better the directions, the faster your list grows. In your email footer, in a guest blog post, your own blog social media posts etc.
  6. 6. 2) Do your homework Understand who your audience is, tune into their needs, learn from their habits & try to identify needs that you can fulfil. Put one hand on their heart, the other in their wallets.
  7. 7. 3) Setup auto responders A series of emails that are pre written & scheduled. This will increase awareness, deliver value, increase knowledge & help you build relationships on auto-pilot. Above all, it frees up your time to do what you do best.
  8. 8. 4) Think relationship Career, working hours, shopping routines, leisure habits, family time, likes & dislikes etc., noting such behaviors will help build long term profitable relationships. Analytics from companies like Hubspot are available, to showcase stats from thousands of campaigns to reflect the best days & times to send.
  9. 9. 5) Combine your strategies Leverage the technology & effectiveness of multiple platforms all at once. Connect your email marketing tools to Facebook & Twitter, Squeeze Pages, Apps (Raffle Copter etc.)
  10. 10. 6) Build on value Marketing is being able to learn, understand & deliver on the needs of a customer. This makes the “transaction” fluid & natural. Offer your best advice first.
  11. 11. 7) Start a dialogue Ask questions or make a bold statement that will provoke a reaction. Tell a story, share a value – try to be transparent as possible. Share your personality, your story
  12. 12. 8) Consistent branding A readers computer screen is your canvas to WOW your audience. Don’t let a simple quirk in design & layout become a distraction Consistency builds trust.
  13. 13. 9) Pitch a product The core purpose of any marketing is to generate a revenue. Make sure you’re not shy about presenting an offer – even if its small! This will condition your readers to have a buying mindset. If the value or the need is high enough – they will buy.
  14. 14. 10) Segment your list(s) A blanket approach to email marketing will kill all attempts at building a relationship. Separate your list into very specific niches or habits. The more specific you are the higher your engagement.
  15. 15. 11) Stick to your guns If you have a certain vision or direction for your blog, or your business stick to it. Attract the people that have similar interests & passions as you. Don’t suffer from the 1% rule.
  16. 16. 12) Don’t be afraid Email marketing is a communication tool that empowers you as a blogger. Learn more about your readers, directly be involved in their lives. Help them make ethically sound decisions & make a good living doing it.
  17. 17. Last but not least… Sign up for my email marketing boot camp. One day hands on workshop that will I walk you through the whole process. Setting up lists, segments & groups. Building consistent value. Setting up sales funnels. Identifying trends & niche markets. Creating a virtual sales team.
  18. 18. Email Marketing Workshop 1) Basics of List Building 2) Tools & Options 3) The OPT-IN Process 4) Your First Campaign 5) Setting up Auto Responders 6) Identifying Opportunities 7) Monetizing Your List 8) Follow-Ups & Referrals 9) Social & Blog Integration 10) Analytics & Post Planning
  19. 19. Email Marketing Workshop 1) Basics of List Building 2) Tools & Options 3) The OPT-IN Process 4) Your First Campaign 5) Setting up Auto Responders 6) Identifying Opportunities 7) Monetizing Your List 8) Follow-Ups & Referrals 9) Social & Blog Integration 10) Analytics & Post Planning $976 Hour Work Shop & a chance to WIN a Lenovo A1000L 7" 16GB Android 4.1 Tablet!!
  20. 20. BrandFra.me Nadeem Ahmad Digital Strategist nadeem@brandfra.me (MOB) 604-518-7962 https://www.facebook.com/brandframeconsulting https://twitter.com/brand_frame http://ca.linkedin.com/in/brandframe

×