Widget Network Overview - Eyal Magen - Affilicon Fall 2008
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  • 1. Widget Network Overview Eyal Magen Chief Strategic Officer & Co-Founder Affilicon Nov, 2008
  • 2. Agenda Why Widgets? Market size, Key Trends Widget Technology Gigya Share, Gigya Analytics Widget Distribution Network Reach, Targeting, Scale Gigya Socialize Bringing the social web to your site
  • 3. Why Widgets? “ A total of 604 million people, representing 65% of the worldwide internet users, viewed or engaged with a widget in March 2008 “ - comScore, May 2008
  • 4. Core Widget Technology – Gigya Share Install widgets to 60 top social networks, blogs or bookmarking platforms Email-a-friend, with webmail contacts import feature Fully-customizable Easy-to-implement component-based technology • • • •
  • 5. Core Widget Technology – Gigya Analytics
    • Real-time, web-based reporting
    • Track widget Installs by:
      • Distribution point
      • Destination (e.g. social network, blog platform)
      • Unique URL (user page)
      • Geography
      • Email a friend feature
      • Computer system/browser
    • Impressions/Views
    • Unique users
    • Daily Interacted Views/% Daily Views with
    • Interactions
    • Average Exposure Time by Day
    • Emails sent (by user to friends)
    • Stickiness (measurement of lifecycle)
    • Viral generations & hubs
    • Custom interaction metrics, e.g. video views, link clicks, votes – there is no limit to what can be tracked
    • Custom dashboard/reports with user-defined calculations
  • 6. Core Widget Technology – Industry tested
    • Gigya is the leading widget platform
      • Reaches more than 150MM* unique users, tracking billions of widget impressions on social network profiles and blogs
      • Handles nearly half a million widget installs per day
    • Gigya’s technology has been adopted by the majority of players in the widget industry
        • Content sites – Electronic Arts, MTV, Oxygen Media, Monster Worldwide
        • Top widget sites – RockYou, Bunnyherolabs, Snapvine
        • Rich media companies – DoubleClick, EyeBlaster, EyeWonder, Unicast
        • Widget platforms – Musestorm, Gydget, SproutBuilder
        • Advertisers – Kimberly-Clark, Toyota, Sprint, Levis, Nike, Sony/BMG, Disney, VH1, Unilever, Universal Music, AlbertoCulver, Wal-Mart
    *comScore Oct 2008
  • 7. With Gigya Socialize “In-Widget”, widget users will be able to participate in activities directly with friends in much the same way that they would via Facebook applications – but without the boundaries of a particular social network. In-Widget actions are automatically published back to the social network newsfeeds Messages can be sent from the widget to friends via the messaging systems of Social Networks Gigya Socialize In-Widget Social Networks Widget pulls social graph information – user’s friend list - from Social Network Gigya Socialize “In-Widget”
  • 8. Gigya Network Reach Gigya’s unique network exclusively reaches active widget and social media users Gigya Network Reach Unique Widget Users (comScore, October 2008) Worldwide 150 Million United States 70 Million Western Europe 24 Million
  • 9. Distribution –Targeting & Controls
    • Targeting
    • By demo:
      • Teens
      • Adults 18+
      • Males 12-24
      • Women 25-34
      • Moms
      • Black/Hispanic
    • By Social network, e.g. Facebook or MySpace
    • Controls
    • Frequency capping
    • Category exclusivity
    • Destination blacklisting
  • 10. Distribution – Guaranteed Scale Time # of Widgets installed to user pages GIGYA OTHER DISTRIBUTION Widget Install Growth Curve Illustrative Gigya delivers a critical mass of installs from Day 1 of your campaign, accelerating growth.
  • 11. Socialize
  • 12. Gigya Socialize Gigya Socialize provides the infrastructure to allow your users to connect with their existing social graphs on your site
  • 13. Thank You! Eyal Magen [email_address]