Video Marketing Arik Czerniak Affilicon Israel June 2009
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Video Marketing Arik Czerniak Affilicon Israel June 2009

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Video Marketing Arik Czerniak Affilicon Israel June 2009 Video Marketing Arik Czerniak Affilicon Israel June 2009 Presentation Transcript

  • Video marketing Arik Czerniak @arikcz [email_address]
  • Do you know this lady?
  • A bit about Metacafe
    • Started july 2003
    • ~45 million monthly uniques
    • ~$45 million raised
    • Probably the largest independent video site
    View slide
  • Where’s the traffic View slide
  • Domination
  • Crowded 2 nd tier
  • SEO traffic
  • search traffic
  • The power law
  • Long tail of content
    • Whats the total traffic of videos with over 5000 views on YT?
  • How many people upload a vid?
  • The pyramid
    • Egoboost me
  • Average views per site Average 90 day cumulative views, broken down by site Source: Tubemogul
  • Get double the views
  • Where traffic comes from
    • ~50% - site search
    • The rest – 80% long tail
    • Google : 8%
    • FB : 2%, myspace 1.5%
    • Digg 1.5%
    • Email ?
  • Engagement
  • Make it short And dramatic…
  • Place your ad sooner..
  • Lifespan
  • 1 year lifespan
  • Lifespan
    • Viral
    • “ Evergreen”
    • A rarity!
  • Make your video viral
  • Ingredients
    • Make awesome content
    • Choose a right thumbnail
    • SEO the tags & metadata
    • Promote
  • content
    • Make it short!
    • Ideas: Humor, celebrities, animals, cute kids, injuries, and SEX
    • http://www.youtube.com/watch?v=-prfAENSh2k
  • Choose the right thumb
  • Metadata
    • Max out the tags & description
    • Choose the right category
  • Promote
    • Bubble to top
    • Guerilla market
    • Web 2
    • Buy/steal views
  • Getting traffic for non-virals
    • You can always buy 3-30c /view
    • Thru brokers “goviral”
    • On non-video sites, video banners, medrec
  • Performance marketing
    • Landing page + video works
    • Rich media improves CTR
    • Viral video marketing is hard..
  • Optimization
  • Case study - etoro
  • Video tactics
    • Affiliate – 3M views -> dozens of leads
    • KetaKeta – 160K views
      • high cost, branding impact, B2B
      • Hard to track ROI
    • Landing page videos
      • Significantly improve results.
  • Summary
    • It’s REALLY hard to make a viral video
      • Short, awesome, tag, thumb, promote
    • Video marketing still brand oriented
    • Video improves landing page conversion
    • Still a lot of room to explore!