The Evolution Of Link Building - Marc Levy - Affilicon Fall 2008

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  • The Evolution Of Link Building - Marc Levy - Affilicon Fall 2008

    1. 3. So how do we move forward? <ul><li>Make sure your site and pages are optimized properly. </li></ul><ul><li>Build a diverse back-link profile. Make it look as natural and as organic as possible. </li></ul>There are two core factors that should be taken into account when starting a link building campaign.
    2. 4. How do we create a diverse back-link profile? <ul><li>high and low page rank sites </li></ul><ul><li>directories </li></ul><ul><li>links from blogs </li></ul><ul><li>links within press releases </li></ul><ul><li>links with and without no-follow attached </li></ul><ul><li>varying anchor text of links </li></ul><ul><li>image links AND text links </li></ul>
    3. 5. New Methods and Techniques
    4. 6. Content for Links
    5. 7. Content for Links How does this work? <ul><li>Identify websites that could make use of the content you will be offering </li></ul><ul><li>Contact them offering your free content </li></ul><ul><li>If you really want links on a particular site offer more than just the content. (wink) </li></ul><ul><li>Try to get your links within the content your provide. If not just take a link in the a by-line. </li></ul>
    6. 8. Purchasing Existing Content
    7. 9. Purchasing Existing Content How does this work? <ul><li>Find relevant, valuable and high linked to content </li></ul><ul><li>Contact the webmaster and negotiate a purchase </li></ul><ul><li>Set-up content on your site (in a sub-directory) </li></ul><ul><li>301 the old page to the new one your site. </li></ul>
    8. 10. Sponsor Events
    9. 11. Sponsor Events How does this work? <ul><li>Locate industry relevant events </li></ul><ul><li>Contact and offer to sponsor them </li></ul><ul><li>Offer money for a permanent link from a good page </li></ul>
    10. 12. Reviews from bloggers
    11. 13. Reviews from Bloggers How does this work? <ul><li>Find bloggers who are relevant to your product/brand </li></ul><ul><li>Send them a free product or give them a free trial </li></ul><ul><li>Ask them for a review (not a link) </li></ul>
    12. 14. The Bigger Picture Continue doing the old stuff! <ul><li>Directory submissions </li></ul><ul><li>Press releases </li></ul><ul><li>Article submission </li></ul><ul><li>Blog comments (no-followed) </li></ul><ul><li>Links from Social Media profiles </li></ul>

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