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Successful Social Media Marketing - Miriam Schwab - Affilicon Fall 2008
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Successful Social Media Marketing - Miriam Schwab - Affilicon Fall 2008

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Transcript

  • 1. presents
  • 2. 4 steps to a successful social media marketing (SMM) strategy
  • 3. Q: Can social media compete with the results you can get from PPC?
  • 4. A: Yes. A 12 month study in Social Media Optimization (SMO) generated a 1,427% (and counting) better ROI than Paid Search
  • 5. Testing 2 options
    • 1. Hiring an employee at $10 per hour to blog, create content, and in general work to drive traffic to the sites?
    • -or-
    • 2. Using Google Adwords to drive targeted traffic?
  • 6. Social Media Optimization vs. Google Adwords Cost per visit Cost Visitors 4¢ $3,600 93,207 SMO 61¢ $1,250 2,057 Adwords
  • 7. “ By nature, social media is an affiliate platform -- spreading votes of confidence and recommendations by word-of-mouth." - The New Era of Travel Affiliate Marketing , Search Engine Watch, by Elisabeth Osmelosky
  • 8. My approach is to build organic traffic to a niche and test different affiliates…This is not the popular way to do it…because a lot of people will not put in the time and effort that it takes to build a organic site that will stand the test of time (not spammed to crap) and they want overnight millions. it just is not so. - How To Choose A CPA Affiliate & My 2006 Regrets , ShoeMoney
  • 9. Gary Vaynerchuk
  • 10. From http://www.chrisg.com/social-media-brand/
  • 11. What it is
    • Builds inlinks
    • Builds long-tail traffic
    • Gets repeat visits, build consistent consumer base
    • Builds mailing lists
    • It’s where people are on the web >
  • 12.
    • A recent Universal McCann report showed that content consumption outside of websites has increased 153% in the last 9 months. Overall, 53% of online users are consuming content outside of a publisher's site - through the use of widgets, RSS readers, social networks and mobile devices. - ReadWriteWeb
  • 13. Top sites (Alexa)
    • Yahoo
    • Google
    • YouTube
    • Windows Live
    • MSN
    • MySpace
    • Facebook
    • Blogger.com
    • Orkut
    • RapidShare
  • 14. What it is not
    • Easy
    • For everybody
    • Instant
  • 15. Blogs are like slow-cookers. - Affiliate Blogging and The Art of Slow Cooking , DoshDosh
  • 16. How?
    • Plan
    • Content
    • Use a blog
    • Passion
  • 17. Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage israelplug Twitter facebook