presents
4 steps to a successful social media marketing (SMM) strategy
Q: Can social media compete with the results you can get from PPC?
A: Yes. A 12 month study in Social Media Optimization (SMO) generated a 1,427% (and counting) better ROI than Paid Search
Testing 2 options <ul><li>1. Hiring an employee at $10 per hour to blog, create content, and in general work to drive traf...
Social Media Optimization vs. Google Adwords  Cost per visit Cost Visitors 4¢ $3,600  93,207 SMO 61¢ $1,250 2,057 Adwords
“ By nature, social media is an affiliate platform -- spreading votes of confidence and recommendations by word-of-mouth.&...
My approach is to build organic traffic to a niche and test different affiliates…This is not the popular way to do it…beca...
Gary Vaynerchuk
From  http://www.chrisg.com/social-media-brand/
What it is <ul><li>Builds inlinks </li></ul><ul><li>Builds long-tail traffic </li></ul><ul><li>Gets repeat visits, build c...
<ul><li>A recent  Universal McCann report  showed that content consumption  outside of websites  has increased 153% in the...
Top sites (Alexa) <ul><li>Yahoo </li></ul><ul><li>Google </li></ul><ul><li>YouTube </li></ul><ul><li>Windows Live </li></u...
What it is not <ul><li>Easy </li></ul><ul><li>For everybody </li></ul><ul><li>Instant </li></ul>
Blogs are like slow-cookers. -  Affiliate Blogging and The Art of Slow Cooking , DoshDosh
How? <ul><li>Plan </li></ul><ul><li>Content </li></ul><ul><li>Use a blog </li></ul><ul><li>Passion </li></ul>
Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage israelplug Twitter facebook
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Successful Social Media Marketing - Miriam Schwab - Affilicon Fall 2008

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Successful Social Media Marketing - Miriam Schwab - Affilicon Fall 2008

  1. 1. presents
  2. 2. 4 steps to a successful social media marketing (SMM) strategy
  3. 3. Q: Can social media compete with the results you can get from PPC?
  4. 4. A: Yes. A 12 month study in Social Media Optimization (SMO) generated a 1,427% (and counting) better ROI than Paid Search
  5. 5. Testing 2 options <ul><li>1. Hiring an employee at $10 per hour to blog, create content, and in general work to drive traffic to the sites? </li></ul><ul><li>-or- </li></ul><ul><li>2. Using Google Adwords to drive targeted traffic? </li></ul>
  6. 6. Social Media Optimization vs. Google Adwords Cost per visit Cost Visitors 4¢ $3,600 93,207 SMO 61¢ $1,250 2,057 Adwords
  7. 7. “ By nature, social media is an affiliate platform -- spreading votes of confidence and recommendations by word-of-mouth.&quot; - The New Era of Travel Affiliate Marketing , Search Engine Watch, by Elisabeth Osmelosky
  8. 8. My approach is to build organic traffic to a niche and test different affiliates…This is not the popular way to do it…because a lot of people will not put in the time and effort that it takes to build a organic site that will stand the test of time (not spammed to crap) and they want overnight millions. it just is not so. - How To Choose A CPA Affiliate & My 2006 Regrets , ShoeMoney
  9. 9. Gary Vaynerchuk
  10. 10. From http://www.chrisg.com/social-media-brand/
  11. 11. What it is <ul><li>Builds inlinks </li></ul><ul><li>Builds long-tail traffic </li></ul><ul><li>Gets repeat visits, build consistent consumer base </li></ul><ul><li>Builds mailing lists </li></ul><ul><li>It’s where people are on the web > </li></ul>
  12. 12. <ul><li>A recent Universal McCann report showed that content consumption outside of websites has increased 153% in the last 9 months. Overall, 53% of online users are consuming content outside of a publisher's site - through the use of widgets, RSS readers, social networks and mobile devices. - ReadWriteWeb </li></ul>
  13. 13. Top sites (Alexa) <ul><li>Yahoo </li></ul><ul><li>Google </li></ul><ul><li>YouTube </li></ul><ul><li>Windows Live </li></ul><ul><li>MSN </li></ul><ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>Blogger.com </li></ul><ul><li>Orkut </li></ul><ul><li>RapidShare </li></ul>
  14. 14. What it is not <ul><li>Easy </li></ul><ul><li>For everybody </li></ul><ul><li>Instant </li></ul>
  15. 15. Blogs are like slow-cookers. - Affiliate Blogging and The Art of Slow Cooking , DoshDosh
  16. 16. How? <ul><li>Plan </li></ul><ul><li>Content </li></ul><ul><li>Use a blog </li></ul><ul><li>Passion </li></ul>
  17. 17. Thank you! www.illuminea.com [email_address] Also see us at: WordPressGarage israelplug Twitter facebook

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