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State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009

State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009






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    State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009 State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009 Presentation Transcript

    • State of the Art Copywriting June 2009 –Affilicon, Israel Dr. Harlan Kilstein www.overnight-copy.com
    • Why You Should Listen To Me
      • Write Copy For All The Top Online Gurus Including…
      • Frank Kern, Jay Abraham, Rich Schefren, Ryan Diess, Alex Mandossian, T. Harv Eker, Ed Dale, Jeff Johnson, Stephen Pierce, Perry Marshall, Joe Vitale, Bob Proctor, & Maria Andros
      • Hold The Record For The Fastest Million Dollars Made Online - 19 Minutes
    • Stand Out From The Crowd
      • Build a Relationship With Your List
      • People Lead Boring Lives
      • Copy Becomes Theatre. Be the One Thing That Gets Their Adrenaline Going
      • Get Inside the Mind of Your Audience
      • Reach Out With a Killer Hook to Force Them to Stay on the Page
      • If Your Product Does What You Say, You Can Say Outrageous Things
    • Before You Write A Word
      • Do Your Market Research
      • Create An Avatar
      • What Is Your USP
      • List - Offer - Copy
    • Grab Their Attention
      • The Role Of Your Headline
      • Hooking The Reader
      • How Many Benefits Are In Your Headline?
      • Follow Up On Your Headline Immediately in Your Copy
    • Start At The End
      • What Is Your Offer?
      • Risk Reversal
      • What Do You Want Them To Do?
      • Upsells & Downsells
    • Use Emotional Triggers
      • Start the Emotional Trigger in the Subject Line of Your Email
      • Balance the Tight-rope of Emotions Between Causing Them to Inhale and Causing Them to Be Depressed
      • Anchor Those Emotions Throughout the Copy and Show Them the Only Way Out Is to Buy the Product
      • No Order Buttons Until Way Into Copy
      • Links Never Say Order or Buy
    • Get Immediate Rapport
      • Reality Vs. Appeal
      • Eat a Pill…Go to Sleep…Wake Up Thin
      • Buy a Book…don’t Read It…get Rich
      • The Returned Blank Tapes
      • Reading the Copy = Taking Action
      • Getting Inside Their Heads
      • Support Their Beliefs
    • Be Relevant and Timely
      • Items in the news
      • TV programs or movies
      • Holidays
      • The trend is my friend
    • Repeat The Mantra
      • Quick
      • Easy
      • Cheap
    • Adding Video To The Mix
      • Video Is Now Critical
      • Video W/O Sales Page Is Out Pulling Sales Page!
      • People Have Short Attention Spans
      • Video Must Have A Call To Action
    • Major Take Aways
      • Grab and hold attention
      • Don’t give them an easy out
      • Resell them on the order page
      • Train your list to buy
    • Study My Copy
      • www.tactic7.com
      • www.nlpcopywriting.com
      • www.fingerhealing.com
      • www.physiologyofexcellence.com
      • www.sixfigurecopy.com
      And Remember To Buy Something… I need the money!
    • www.overnight-copy.com results@overnight-copy.com