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State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009
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State Of The Art Copywriting Dr Harlan Kilstein Affilicon Israel June 1 2 2009

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  • 1. State of the Art Copywriting June 2009 –Affilicon, Israel Dr. Harlan Kilstein www.overnight-copy.com
  • 2. Why You Should Listen To Me
    • Write Copy For All The Top Online Gurus Including…
    • Frank Kern, Jay Abraham, Rich Schefren, Ryan Diess, Alex Mandossian, T. Harv Eker, Ed Dale, Jeff Johnson, Stephen Pierce, Perry Marshall, Joe Vitale, Bob Proctor, & Maria Andros
    • Hold The Record For The Fastest Million Dollars Made Online - 19 Minutes
  • 3. Stand Out From The Crowd
    • Build a Relationship With Your List
    • People Lead Boring Lives
    • Copy Becomes Theatre. Be the One Thing That Gets Their Adrenaline Going
    • Get Inside the Mind of Your Audience
    • Reach Out With a Killer Hook to Force Them to Stay on the Page
    • If Your Product Does What You Say, You Can Say Outrageous Things
  • 4. Before You Write A Word
    • Do Your Market Research
    • Create An Avatar
    • What Is Your USP
    • List - Offer - Copy
  • 5.  
  • 6. Grab Their Attention
    • The Role Of Your Headline
    • Hooking The Reader
    • How Many Benefits Are In Your Headline?
    • Follow Up On Your Headline Immediately in Your Copy
  • 7.  
  • 8. Start At The End
    • What Is Your Offer?
    • Risk Reversal
    • What Do You Want Them To Do?
    • Upsells & Downsells
  • 9. Use Emotional Triggers
    • Start the Emotional Trigger in the Subject Line of Your Email
    • Balance the Tight-rope of Emotions Between Causing Them to Inhale and Causing Them to Be Depressed
    • Anchor Those Emotions Throughout the Copy and Show Them the Only Way Out Is to Buy the Product
    • No Order Buttons Until Way Into Copy
    • Links Never Say Order or Buy
  • 10.  
  • 11.  
  • 12.  
  • 13. Get Immediate Rapport
    • Reality Vs. Appeal
    • Eat a Pill…Go to Sleep…Wake Up Thin
    • Buy a Book…don’t Read It…get Rich
    • The Returned Blank Tapes
    • Reading the Copy = Taking Action
    • Getting Inside Their Heads
    • Support Their Beliefs
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18. Be Relevant and Timely
    • Items in the news
    • TV programs or movies
    • Holidays
    • The trend is my friend
  • 19.  
  • 20.  
  • 21.  
  • 22. Repeat The Mantra
    • Quick
    • Easy
    • Cheap
  • 23.  
  • 24.  
  • 25. Adding Video To The Mix
    • Video Is Now Critical
    • Video W/O Sales Page Is Out Pulling Sales Page!
    • People Have Short Attention Spans
    • Video Must Have A Call To Action
  • 26.  
  • 27. Major Take Aways
    • Grab and hold attention
    • Don’t give them an easy out
    • Resell them on the order page
    • Train your list to buy
  • 28. Study My Copy
    • www.tactic7.com
    • www.nlpcopywriting.com
    • www.fingerhealing.com
    • www.physiologyofexcellence.com
    • www.sixfigurecopy.com
    And Remember To Buy Something… I need the money!
  • 29. www.overnight-copy.com results@overnight-copy.com

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