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Social Marketing Arsenal And Creative Ammunition Oren Todoros Affilicon Israel June 2009
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Social Marketing Arsenal And Creative Ammunition Oren Todoros Affilicon Israel June 2009


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  • 1. Social Marketing Arsenal And Creative Ammunition
  • 2. You think your product can’t be “Social” ? WD40 YellaFella -TreatedWood These Brands CARE. It’s all about 2 way conversation
  • 3. Reevaluate what you do, Do what you love. Gary Vaynerchuck 350k Followers – Book deals – Millions of $ of wine sold iJustine a.k.a Justine Ezarik A freelance graphic/web designer and video editor. Turned spokesperson for AT&T
  • 4. Methods of Social Media Guy Kawasaki Approach -VS- Targeted Approach Accumulate as many followers as possible while being nice enough not to be called a spammer. Segment your followers, build a cluster of industry leaders, interact and build brand equity .
  • 5. Social Media Arsenal & Creative Ammunition Micro Blogging Tracking the Conversation
    • – Micro Blog Broadcasting.
    • – Twitter Directory of users based on keywords.
    • – Mass follow users based on keywords.
    • – Scheduled Tweets and various tools.
    • – Broadcast to all video tube sites
    • - Build a customized feed of content based on your “friends”
    • Google Blog Search / Google Alerts – Search the Blogosphere.
    • – Search the biggest database of forums and message boards.
  • 6. Switching from ME to WE Quick Tips to keep in mind Up and Coming Social Networks
    • If your market isn’t on Twitter then, you shouldn’t be either.
    • Remember it’s “Social” not “Sales”
    • Learn from others.
    • Social happens in the real world, events, meet-ups, etc…
    • Get involved in blog & site comments.
    • YouTube: The Second Largest U.S. Search Engine.
    • - a social network with a heavy focus on sharing media.
    • - a social network based on musical tastes.
    • – Life casting / video streaming from your mobile phone!
    • – Conversation based, No Voting System.
  • 7. Cool, But how do we know if it’s working? Ask Skittles
    • Social media marketing is in its infancy, think longer term.
    • Don’t think ROI, Thin ROV = Return on Value.
    • The Real Cost, Is Time.
  • 8. Oh, by the way… Your competitors may already know all this… Key Takeaways
    • Care.
    • Interact, A LOT.
    • Social networks come and go. Be ready for change.
    • Get involved early.
    • 20 Hours of Video Uploaded Every Minute! Video — learn to use it .
    • Monetize. Who better than YOU?