Social Marketing Arsenal And Creative Ammunition Oren Todoros Affilicon Israel June 2009Presentation Transcript
Social Marketing Arsenal And Creative Ammunition
You think your product can’t be “Social” ? WD40 wd40uses.com YellaFella -TreatedWood yellafella.com These Brands CARE. It’s all about 2 way conversation
Reevaluate what you do, Do what you love. Gary Vaynerchuck WineLibrary.com 350k Followers – Book deals – Millions of $ of wine sold iJustine a.k.a Justine Ezarik Tastyblogsnack.com A freelance graphic/web designer and video editor. Turned spokesperson for AT&T
Methods of Social Media Guy Kawasaki Approach -VS- Targeted Approach Accumulate as many followers as possible while being nice enough not to be called a spammer. Segment your followers, build a cluster of industry leaders, interact and build brand equity .
Social Media Arsenal & Creative Ammunition Micro Blogging Tracking the Conversation
Ping.fm – Micro Blog Broadcasting.
WeFollow.com – Twitter Directory of users based on keywords.
Twollow.com – Mass follow users based on keywords.
TweetLater.com – Scheduled Tweets and various tools.
Tubemogul.com – Broadcast to all video tube sites
FriendFeed.com - Build a customized feed of content based on your “friends”
Google Blog Search / Google Alerts – Search the Blogosphere.
Boardtracker.com – Search the biggest database of forums and message boards.
Switching from ME to WE Quick Tips to keep in mind Up and Coming Social Networks
If your market isn’t on Twitter then, you shouldn’t be either.
Remember it’s “Social” not “Sales”
Learn from others.
Social happens in the real world, events, meet-ups, etc…
Get involved in blog & site comments.
YouTube: The Second Largest U.S. Search Engine.
Multiply.com - a social network with a heavy focus on sharing media.
Blip.fm - a social network based on musical tastes.
Qik.com – Life casting / video streaming from your mobile phone!
HYPick.com – Conversation based, No Voting System.
Cool, But how do we know if it’s working? Ask Skittles
Social media marketing is in its infancy, think longer term.
Don’t think ROI, Thin ROV = Return on Value.
The Real Cost, Is Time.
Oh, by the way… Your competitors may already know all this… Key Takeaways
Interact, A LOT.
Social networks come and go. Be ready for change.
Get involved early.
20 Hours of Video Uploaded Every Minute! Video — learn to use it .