Select Sem Agency Itai Levital June 2009

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Select Sem Agency Itai Levital June 2009

  1. 1. How to Select the Right SEM Company (for you)? Using an Analogy to Relationships
  2. 2. Agenda (Foreplay) <ul><li>The Relationship </li></ul><ul><ul><li>Basics </li></ul></ul><ul><ul><li>Motivation </li></ul></ul><ul><li>The Perfect Match? </li></ul><ul><ul><li>Knowing yourself </li></ul></ul><ul><ul><li>Knowing the agency </li></ul></ul><ul><li>Scenarios & examples </li></ul>
  3. 3. THE RELATIONSHIP Basics <ul><li>All humans have a motivational drive to form and maintain relationships </li></ul><ul><li>Relationships are not static entities </li></ul>
  4. 4. THE RELATIONSHIP Motivation <ul><li>Exchanged benefits </li></ul><ul><li>Stability </li></ul><ul><li>Satisfying interactions </li></ul>
  5. 5. THE RELATIONSHIP Development <ul><li>Acquaintance - Depends on previous relationships, physical proximity, first impressions </li></ul><ul><li>Buildup - common background and goals </li></ul><ul><li>Continuation - mutual long term commitment, stable period. Continued growth and development, mutual trust </li></ul><ul><li>Deterioration - boredom, resentment, dissatisfaction, less communication, loss of trust </li></ul><ul><li>Termination - death or separation </li></ul>
  6. 6. THE PERFECT MATCH? Knowing yourself <ul><li>ROI Model </li></ul><ul><li>Target markets </li></ul><ul><li>Size & maturity </li></ul><ul><li>Scope of services and specialty </li></ul><ul><li>Pace (implementation) </li></ul><ul><li>Special needs </li></ul>
  7. 7. THE PERFECT MATCH? Knowing agency <ul><li>Service Model </li></ul><ul><li>Experience in markets </li></ul><ul><li>Size & maturity </li></ul><ul><li>Scope of services and specialty </li></ul><ul><li>Pace (implementation) </li></ul><ul><li>Added values </li></ul>
  8. 8. THE PERFECT MATCH? Ask the right questions <ul><li>What is their differentiation? </li></ul><ul><li>Who are the people working on the account? </li></ul><ul><li>Is technology available? How does it help? </li></ul><ul><li>What is the service methodology? </li></ul><ul><li>Relevant experience and case studies? </li></ul><ul><li>What do you do? What do we do? When? What are the deliverables? Communication practice? </li></ul>
  9. 9. SCENARIOS & EXAMPLES <ul><li>Outsourced vs. In-house </li></ul><ul><ul><li>Employee turnover </li></ul></ul><ul><li>Startup </li></ul><ul><ul><li>Affiliate working with 2 freelancers </li></ul></ul><ul><li>Ménage à trois </li></ul><ul><ul><li>Coolvision </li></ul></ul>
  10. 10. THANK Y U

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