Your SlideShare is downloading. ×
0
Select Sem Agency Itai Levital June 2009
Select Sem Agency Itai Levital June 2009
Select Sem Agency Itai Levital June 2009
Select Sem Agency Itai Levital June 2009
Select Sem Agency Itai Levital June 2009
Select Sem Agency Itai Levital June 2009
Select Sem Agency Itai Levital June 2009
Select Sem Agency Itai Levital June 2009
Select Sem Agency Itai Levital June 2009
Select Sem Agency Itai Levital June 2009
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Select Sem Agency Itai Levital June 2009

314

Published on

Published in: Health & Medicine, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
314
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. How to Select the Right SEM Company (for you)? Using an Analogy to Relationships
  • 2. Agenda (Foreplay) <ul><li>The Relationship </li></ul><ul><ul><li>Basics </li></ul></ul><ul><ul><li>Motivation </li></ul></ul><ul><li>The Perfect Match? </li></ul><ul><ul><li>Knowing yourself </li></ul></ul><ul><ul><li>Knowing the agency </li></ul></ul><ul><li>Scenarios & examples </li></ul>
  • 3. THE RELATIONSHIP Basics <ul><li>All humans have a motivational drive to form and maintain relationships </li></ul><ul><li>Relationships are not static entities </li></ul>
  • 4. THE RELATIONSHIP Motivation <ul><li>Exchanged benefits </li></ul><ul><li>Stability </li></ul><ul><li>Satisfying interactions </li></ul>
  • 5. THE RELATIONSHIP Development <ul><li>Acquaintance - Depends on previous relationships, physical proximity, first impressions </li></ul><ul><li>Buildup - common background and goals </li></ul><ul><li>Continuation - mutual long term commitment, stable period. Continued growth and development, mutual trust </li></ul><ul><li>Deterioration - boredom, resentment, dissatisfaction, less communication, loss of trust </li></ul><ul><li>Termination - death or separation </li></ul>
  • 6. THE PERFECT MATCH? Knowing yourself <ul><li>ROI Model </li></ul><ul><li>Target markets </li></ul><ul><li>Size & maturity </li></ul><ul><li>Scope of services and specialty </li></ul><ul><li>Pace (implementation) </li></ul><ul><li>Special needs </li></ul>
  • 7. THE PERFECT MATCH? Knowing agency <ul><li>Service Model </li></ul><ul><li>Experience in markets </li></ul><ul><li>Size & maturity </li></ul><ul><li>Scope of services and specialty </li></ul><ul><li>Pace (implementation) </li></ul><ul><li>Added values </li></ul>
  • 8. THE PERFECT MATCH? Ask the right questions <ul><li>What is their differentiation? </li></ul><ul><li>Who are the people working on the account? </li></ul><ul><li>Is technology available? How does it help? </li></ul><ul><li>What is the service methodology? </li></ul><ul><li>Relevant experience and case studies? </li></ul><ul><li>What do you do? What do we do? When? What are the deliverables? Communication practice? </li></ul>
  • 9. SCENARIOS & EXAMPLES <ul><li>Outsourced vs. In-house </li></ul><ul><ul><li>Employee turnover </li></ul></ul><ul><li>Startup </li></ul><ul><ul><li>Affiliate working with 2 freelancers </li></ul></ul><ul><li>Ménage à trois </li></ul><ul><ul><li>Coolvision </li></ul></ul>
  • 10. THANK Y U

×