“ OPTIMIZE LANDING PAGES” By Alan Kay

COME FAR ...

RECOVERING ...

SO … BE GENTLE!

OPTIMIZATION MOJO OPTIMIZATION MOJO

PROFIT FROM MY PAIN

SURPRISE!

WHO IS THIS GUY?

EXPERT?

LANDING PAGE?

NOT A HOME PAGE!

WHY?

10 KEYS

VITAL MINDSETS

WHAT & HOW TO TEST

SURPRISE TIME!

MAKE 1 NEW FRIEND

WHO IS THIS GUY?

EXPERT?

LANDING PAGE?

NOT A “HOME” PAGE

WHY?

ANXIETY

WHY ARE YOU ASKING ME THAT?

WHAT ARE YOU GOING TO DO WITH MY EMAIL ADDRESS?

HOW DO I KNOW WHAT YOU”RE TELLING ME IS CORRECT?

FRICTION

LENGTH OF PATH

FIELD LAYOUT

10 KEYS

ANSWER THESE: 1

WHERE AM I AT? Q :1

WHAT CAN I DO HERE? Q :2

WHAT AM I GOING TO GET? Q :3

WHY SHOULD I DO IT? Q :4

Q :5 WHAT IS IT GOING TO COST ME?

MAKE IT SIMPLE 2

EASY TO READ TEXT 3

LOOK OFFICIAL 3

JUSTIFY GRAPHICS 4

BE SPECIFIC 5

The “Monster traffic formula blueprint” report has been downloaded 78,897 times.

SUMMARIZE OFFER 6

BOLD KEY BENEFITS 7

WORTHY BUTTON TEXT 8

VALUE PROPOSITION 9

WHY SHOULD I DO BUSINESS WITH YOU AND NOT YOUR COMPETITORS?

“ Pizza delivered in 30 minutes or it's free. ”

HOT COPY 10

IF YOU CAN WRITE HOT COPY … WRITE IT

IF YOU SUCK... HIRE SOMEONE

IF YOU DONT LIKE SPENDING $'S … STUDY COPYWRITING

MINDSET

FOLD OBSESSION

CONVERSATION

WHAT & HOW TO TEST

FOCUS ON: RELIEVING ANXIETY REDUCING FRICTION

RELIEVING ANXIETY EXAMPLES:

DISPLAY THIRD-PARTY SEALS 1

DISPLAY PROFESSIONAL CERTIFICATIONS 2

DISPLAY YOUR PHONE NUMBER 3

DISPLAY AWARDS 4

REFERENCE ANY MEDIA YOU HAVE APPEARED IN 5

INCLUDE TESTIMONIALS & POSITIVE REVIEWS 6

INCLUDE PICTURES OF YOU WITH EXPERTS 7

DISPLAY POPULARITY 8

PROVIDE A VIDEO DEMONSTRATION 9

THE LIST COULD GO ON AND ON AND ON … THINK! X

USE GOOGLE WEBSITE OPTIMIZER

FINAL WORDS

MAKE IT HAPPEN

QUESTIONS