The document provides tips for optimizing landing pages, including reducing anxiety and friction for visitors. It recommends answering key questions to explain what the page is for and the benefits of the offer. Testing elements like simplifying text, official design, specific details and calls to action is advised to improve conversions.

1. “ OPTIMIZE LANDING PAGES” By Alan Kay

2. COME FAR ...

3. RECOVERING ...

4. SO … BE GENTLE!

5. OPTIMIZATION MOJO OPTIMIZATION MOJO

6. PROFIT FROM MY PAIN

8. SURPRISE!

9. WHO IS THIS GUY?

10. EXPERT?

11. LANDING PAGE?

12. NOT A HOME PAGE!

13. WHY?

14. 10 KEYS

15. VITAL MINDSETS

16. WHAT & HOW TO TEST

17. SURPRISE TIME!

18. MAKE 1 NEW FRIEND

19. WHO IS THIS GUY?

20. EXPERT?

22. LANDING PAGE?

25. NOT A “HOME” PAGE

26. WHY?

30. ANXIETY

31. WHY ARE YOU ASKING ME THAT?

32. WHAT ARE YOU GOING TO DO WITH MY EMAIL ADDRESS?

33. HOW DO I KNOW WHAT YOU”RE TELLING ME IS CORRECT?

34. FRICTION

35. LENGTH OF PATH

36. FIELD LAYOUT

39. 10 KEYS

40. ANSWER THESE: 1

41. WHERE AM I AT? Q :1

42. WHAT CAN I DO HERE? Q :2

43. WHAT AM I GOING TO GET? Q :3

44. WHY SHOULD I DO IT? Q :4

45. Q :5 WHAT IS IT GOING TO COST ME?

46. MAKE IT SIMPLE 2

48. EASY TO READ TEXT 3

50. LOOK OFFICIAL 3

53. JUSTIFY GRAPHICS 4

55. BE SPECIFIC 5

56. The “Monster traffic formula blueprint” report has been downloaded 78,897 times.

57. SUMMARIZE OFFER 6

59. BOLD KEY BENEFITS 7

61. WORTHY BUTTON TEXT 8

64. VALUE PROPOSITION 9

65. WHY SHOULD I DO BUSINESS WITH YOU AND NOT YOUR COMPETITORS?

66. “ Pizza delivered in 30 minutes or it's free. ”

67. HOT COPY 10

68. IF YOU CAN WRITE HOT COPY … WRITE IT

69. IF YOU SUCK... HIRE SOMEONE

70. IF YOU DONT LIKE SPENDING $'S … STUDY COPYWRITING

71. MINDSET

72. FOLD OBSESSION

73. CONVERSATION

74. WHAT & HOW TO TEST

75. FOCUS ON: RELIEVING ANXIETY REDUCING FRICTION

76. RELIEVING ANXIETY EXAMPLES:

77. DISPLAY THIRD-PARTY SEALS 1

78. DISPLAY PROFESSIONAL CERTIFICATIONS 2

79. DISPLAY YOUR PHONE NUMBER 3

80. DISPLAY AWARDS 4

81. REFERENCE ANY MEDIA YOU HAVE APPEARED IN 5

82. INCLUDE TESTIMONIALS & POSITIVE REVIEWS 6

83. INCLUDE PICTURES OF YOU WITH EXPERTS 7

84. DISPLAY POPULARITY 8

85. PROVIDE A VIDEO DEMONSTRATION 9

86. THE LIST COULD GO ON AND ON AND ON … THINK! X

87. USE GOOGLE WEBSITE OPTIMIZER

88. FINAL WORDS

89. MAKE IT HAPPEN

91. QUESTIONS