Marketing on Facebook The Future of Marketing is Here Sam Goldfarb, MBA Tradimax.com
Agenda <ul><li>Background </li></ul><ul><li>Facebook  </li></ul><ul><ul><li>Statistics </li></ul></ul><ul><ul><li>How big ...
What is facebook? <ul><li>A basic human need is to be in a relationship </li></ul><ul><li>To Relate is  To SHARE  </li></u...
Online U.S. Traffic  ( Compete.com )
Facebook – How Big Is It? <ul><li>For the first time in the history of humanity,  200,000,000   people are CONNECTED in on...
Facebook – Interesting things <ul><li>Facebook Prepares To Launch  Live Video Chat  which can be a killer to MSN Messenger...
How facebook became so big? <ul><li>It answers a human need:  SHARING </li></ul><ul><li>Groups play a critical role in soc...
Marketing on Facebook  <ul><ul><li>No.  1#  brand on facebook is  Obama  </li></ul></ul><ul><ul><li>Coca Cola is No. 6# </...
Facebook Advertising <ul><li>Targeted Ads: Country, Age, Interests, Gender, etc. </li></ul><ul><li>The Power of Engagement...
Facebook Advertising <ul><li>Special Ads With Homepage Placements: </li></ul><ul><li>Video Ad  Ad-Driven Polls </li></ul>
Facebook Pages vs. User Profiles <ul><li>Customize  your branded  page </li></ul><ul><li>Have an unlimited number of fans ...
A Tip For You <ul><li>Use “Google Insights for Search” </li></ul><ul><li>Search for “Metallica” (if you sell Metallica pro...
Thank You Sam Goldfarb,MBA Tradimax.com Time for Questions (or talk with me privately at the end of the session)
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Marketing On Facebook Sam Goldfarb Affilicon Israel June 2009

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Marketing On Facebook Sam Goldfarb Affilicon Israel June 2009

  1. 1. Marketing on Facebook The Future of Marketing is Here Sam Goldfarb, MBA Tradimax.com
  2. 2. Agenda <ul><li>Background </li></ul><ul><li>Facebook </li></ul><ul><ul><li>Statistics </li></ul></ul><ul><ul><li>How big is it? How it became so big? </li></ul></ul><ul><ul><li>Interesting Things </li></ul></ul><ul><li>Marketing on Facebook </li></ul>
  3. 3. What is facebook? <ul><li>A basic human need is to be in a relationship </li></ul><ul><li>To Relate is To SHARE </li></ul><ul><li>Facebook is all about SHARING ! </li></ul>
  4. 4. Online U.S. Traffic ( Compete.com )
  5. 5. Facebook – How Big Is It? <ul><li>For the first time in the history of humanity, 200,000,000 people are CONNECTED in one place </li></ul><ul><li>Users upload 850 million photos per month! </li></ul><ul><li>Facebook spends $25 million alone on the space that houses its servers </li></ul><ul><li>Facebook is 5 years old! </li></ul><ul><li>New payment system called “Pay with Facebook” </li></ul>
  6. 6. Facebook – Interesting things <ul><li>Facebook Prepares To Launch Live Video Chat which can be a killer to MSN Messenger/ Skype/etc. </li></ul><ul><li>Facebook is NOT for teenagers anymore: 50% of US users are 30+ </li></ul><ul><li>Big US companies using facebook: NIKE, Amazon, GAP, Macy’s… </li></ul><ul><li>New : Facebook payment system (The “Social” PayPal) </li></ul>
  7. 7. How facebook became so big? <ul><li>It answers a human need: SHARING </li></ul><ul><li>Groups play a critical role in social epidemics! </li></ul><ul><li>Facebook started from US colleges (Individual Groups) </li></ul>
  8. 8. Marketing on Facebook <ul><ul><li>No. 1# brand on facebook is Obama </li></ul></ul><ul><ul><li>Coca Cola is No. 6# </li></ul></ul>
  9. 9. Facebook Advertising <ul><li>Targeted Ads: Country, Age, Interests, Gender, etc. </li></ul><ul><li>The Power of Engagement: your ad is shown with a friend’s trusted referral </li></ul>
  10. 10. Facebook Advertising <ul><li>Special Ads With Homepage Placements: </li></ul><ul><li>Video Ad Ad-Driven Polls </li></ul>
  11. 11. Facebook Pages vs. User Profiles <ul><li>Customize your branded page </li></ul><ul><li>Have an unlimited number of fans </li></ul><ul><li>Facebook pages are for business </li></ul><ul><li>Use the Power of News Feed at Your Advantage: News Feed drives viral spread of information! </li></ul><ul><li>Get a Unique url on facebook: facebook.com/PizzaHut </li></ul>
  12. 12. A Tip For You <ul><li>Use “Google Insights for Search” </li></ul><ul><li>Search for “Metallica” (if you sell Metallica products) </li></ul><ul><li>Target facebook users that like “Metallica” </li></ul><ul><li>Focus on the most relevant countries </li></ul>
  13. 13. Thank You Sam Goldfarb,MBA Tradimax.com Time for Questions (or talk with me privately at the end of the session)
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