Managing In An Accelerated World - Gigi Levy - Affilicon Fall 2008

Managing in an accelerated world Gigi Levy 25th of November 2008

The problem “The trouble with our times is that the future is not what it used to be” Ambroise Paul Toussaint Jules Valéry (1871 –1945) French poet, essayist, and philosopher

The ‘accelerated world’ Operating in an ‘accelerated world’ accelerated world Opportunities in an ‘accelerated world’ The online gaming market and 888 How does success look like 3

The ‘accelerated accelerated world’

The ‘accelerated world’ Pace of change is accelerating P f h i l ti More info = more choice & less loyalty Technology is everywhere A flatter world Everything is viral 5

We live in risky times for businesses • Disruptive technologies • Frantic consumer behavior • Risky structural changes • No second chance • Reduced employee loyalty • No competitive advantage is safe 6

So everyone must be able to move quickly “If the world around us is changing faster than we are, you can bet we are going to be left behind.” ,y g g Jack Welch

Source: FutureBrand

The Long Tail - Books Harry Potter John Grisham 5,000,000 books Dutch 10,000 books Poetry 10

The Long Tail - Gaming Blackjack Slot Machines 100s of games Skaat 10s of games 11

“We have 6.2M customers and we should have 6.2M stores for them” 6 2M them” Jeff Bezos 12

YouTube: • 10s of millions of videos loaded • More than 100M monthly users • More than 2Bn videos viewed • More than 10K viewing years In the US: • More than 30M blogs available • Only ~21K ‘official’ publications of all sorts… 13 13

More than 2.5M Turks in Germany. Almost 40M Chinese out of China. Hispanics who speak Spanish at home are more than 10% of the US population and the fastest growing segment. 2.2M Buddhists in France, UK and Germany. 14

Source: FutureBrand

In average, people live 2.5 years longer every decade: •Born in 1940 – 63.6 Years •Born in 1950 – 68 4 Years 68.4 •Born in 1960 – 70.0 Years •Born in 1970 – 71.1 Years •Born in 1980 – 73.7 Years •Born in 1990 – 75.4 Years •Born in 2000 – 76.7 Years Born •Born in 2025 – 79.1 Years Source: FutureBrand Source: National center for Health Statistics

Time compression 100 90 millions of people) 80 70 Cars 60 Radio 50 Television Internet doption (m 40 30 iPods 20 Ad 10 0 1 5 10 20 30 40 50 60 70 80 90 100 Time (years)

Operating in an ‘accelerated accelerated world’

Being slow in an ‘accelerated world’ Sony and digital music players Film companies in a digital photography world Studios in the Internet era 888 and the Poker market So easy to miss 19

Affiliate world is progressing From quantity to quality From spam to content p From content only to complex value propositions From linkage to service ownership From mail to web 2.0 From gray to cutting-edge F t tti d From talented webmasters to pros From short to long term 20

The ‘secret weapon’ – people! A few clichés which are very true: People are a company’s main asset Success depends on great teams, not great technology or product These are even more true in an ‘accelerated world’ Everyone ‘knows’– but often do not act accordingly 21

Building the right team takes time and effort Look for your ‘stars’: Get the job done Act on their commitments Always do more Care C Have fire in their eyes Love what th d L h t they do Hire for attitude and train for skill There is no such thing as too good Build a team rather than a group of great individuals Don t Don’t be afraid to recruit unique and different people 22

Keeping great people Care p Empower Give positive feedback …and great compensation for results Listen Don t Don’t let people burn out Ensure everyone knows the strategy Make decisions Celebrate successes 23

Culture fitting an ‘accelerated world’ Critical success factors Thought innovation Open mindedness Listening Excellence Caring Admitting and accepting mistakes Helps handle change and challenge p g g Care about people - the rest follows 24

The online gaming market and 888 25 25

The gaming world is changing Small operators s ffer suffer Big get bigger – a few leaders emerge Multi product strategies Competitive landscape Is changing 26

The meaning of regulation Regulation is coming Big opportunity - also a big threat g pp y g Many types of new entrants Leveraging existing assets A major change 27

So where is 888 heading? Maintaining our position as a leading B2C operator Becoming a leading B2B provider to new entrants

Consolidation is coming Playtech Pl t h – WHO deald l Accelerated by current pressures Forced by regulation Many different potential deals… The present, not far future p ,

Opportunities in an ‘accelerated world’

It’s tiring to be told: ‘risk is also an opportunity’… “Opportunity is missed by most people because it is dressed in overalls and looks like work.” -- Thomas Edison

Taking advantage of the ‘accelerated world’ g g • Competitors ‘share’ the same challenges • Being readier = over performing • Attitude • The second-team • Many examples: • Apple • Google g • Amazon • Dell • Skype

Many new opportunities UGC SEM Vi lit Virality Social platforms New value propositions Niche domain leadership Consolidation

And limitations are mostly in our minds “ The worldwide demand for automobiles will not exceed one million” Gottlieb Daimler “…if only due to the lack of chauffeurs.” 34

How does success look like $$$… $$$ Clear strategy that everyone ‘sings’ sings You and your team are open minded Innovation is in the heart of the business You have t send Y h to d people home You enjoy what you do 35

So... Stay open minded Innovate! Accept the accelerated world Identify trends early and act Ride the waves of change

Thanks you!

Managing In An Accelerated World - Gigi Levy - Affilicon Fall 2008

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