Managing in
an accelerated
world
Gigi Levy
25th of November 2008
The problem



 “The trouble with our times is that the future is not
 what it used to be”

                      Ambroise...
The ‘accelerated world’
Operating in an ‘accelerated world’
                 accelerated world
Opportunities in an ‘accele...
The
‘accelerated
 accelerated
world’
The ‘accelerated world’
  Pace of change is accelerating
  P     f h      i      l   ti

  More info = more choice & less ...
We live in risky times for businesses

•   Disruptive technologies
•   Frantic consumer behavior
•   Risky structural chan...
So everyone must be able to move quickly



 “If the world around us is changing faster than we
    are, you can bet we ar...
Source: FutureBrand
Source: FutureBrand
The Long Tail - Books
  Harry Potter




   John Grisham




                    5,000,000 books

                        ...
The Long Tail - Gaming
   Blackjack




   Slot Machines




                   100s of games

                           ...
“We have 6.2M customers and we
should have 6.2M stores for them”
            6 2M            them”
Jeff Bezos




        ...
YouTube:
     • 10s of millions
       of videos loaded
     • More than
       100M monthly
       users
     • More than...
More than 2.5M Turks in Germany. Almost 40M Chinese out of China.
Hispanics who speak Spanish at home are more than 10% of...
Source: FutureBrand
In average, people live 2.5 years longer every decade:
•Born in 1940 – 63.6 Years
•Born in 1950 – 68 4 Years
             ...
Time compression


                                100
                                 90
          millions of people)

...
Operating in an
‘accelerated
 accelerated
world’
Being slow in an ‘accelerated world’
  Sony and digital music players
  Film companies in a digital photography world
  St...
Affiliate world is progressing
  From quantity to quality
  From spam to content
        p
  From content only to complex ...
The ‘secret weapon’ – people!
 A few clichés which are very true:
    People are a company’s main asset
    Success depend...
Building the right team takes time and effort
 Look for your ‘stars’:
    Get the job done
    Act on their commitments
  ...
Keeping great people
 Care
   p
 Empower
 Give positive feedback
 …and great compensation for results
 Listen
 Don t
 Don’...
Culture fitting an ‘accelerated world’
  Critical success factors
     Thought innovation
     Open mindedness
     Listen...
The online
gaming
market and
888




             25
                  25
The gaming world is changing
 Small operators s ffer
                 suffer
 Big get bigger – a few leaders emerge
 Multi...
The meaning of regulation
   Regulation is coming
   Big opportunity - also a big threat
     g pp        y            g
 ...
So where is 888 heading?

  Maintaining our position
  as a leading B2C operator

  Becoming a leading B2B

  provider to ...
Consolidation is coming
 Playtech
 Pl t h – WHO deald l
 Accelerated by current pressures
 Forced by regulation
 Many diff...
Opportunities
in an
‘accelerated
world’
It’s tiring to be told: ‘risk is also an opportunity’…




                               “Opportunity is
                ...
Taking advantage of the ‘accelerated world’
     g        g
•   Competitors ‘share’ the same challenges
•   Being readier ...
Many new opportunities
 UGC
 SEM
 Vi lit
 Virality
 Social platforms
 New value propositions
 Niche domain leadership
 Con...
And limitations are mostly in our minds

“ The worldwide demand for automobiles will not
   exceed one million”
          ...
How does success look like
 $$$…
 $$$
 Clear strategy that
 everyone ‘sings’
            sings
 You and your team are
 ope...
So...
 Stay open minded
 Innovate!
 Accept the accelerated world
 Identify trends early and act
 Ride the waves of change
Thanks you!
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Managing In An Accelerated World - Gigi Levy - Affilicon Fall 2008

  1. 1. Managing in an accelerated world Gigi Levy 25th of November 2008
  2. 2. The problem “The trouble with our times is that the future is not what it used to be” Ambroise Paul Toussaint Jules Valéry (1871 –1945) French poet, essayist, and philosopher
  3. 3. The ‘accelerated world’ Operating in an ‘accelerated world’ accelerated world Opportunities in an ‘accelerated world’ The online gaming market and 888 How does success look like 3
  4. 4. The ‘accelerated accelerated world’
  5. 5. The ‘accelerated world’ Pace of change is accelerating P f h i l ti More info = more choice & less loyalty Technology is everywhere A flatter world Everything is viral 5
  6. 6. We live in risky times for businesses • Disruptive technologies • Frantic consumer behavior • Risky structural changes • No second chance • Reduced employee loyalty • No competitive advantage is safe 6
  7. 7. So everyone must be able to move quickly “If the world around us is changing faster than we are, you can bet we are going to be left behind.” ,y g g Jack Welch
  8. 8. Source: FutureBrand
  9. 9. Source: FutureBrand
  10. 10. The Long Tail - Books Harry Potter John Grisham 5,000,000 books Dutch 10,000 books Poetry 10
  11. 11. The Long Tail - Gaming Blackjack Slot Machines 100s of games Skaat 10s of games 11
  12. 12. “We have 6.2M customers and we should have 6.2M stores for them” 6 2M them” Jeff Bezos 12
  13. 13. YouTube: • 10s of millions of videos loaded • More than 100M monthly users • More than 2Bn videos viewed • More than 10K viewing years In the US: • More than 30M blogs available • Only ~21K ‘official’ publications of all sorts… 13 13
  14. 14. More than 2.5M Turks in Germany. Almost 40M Chinese out of China. Hispanics who speak Spanish at home are more than 10% of the US population and the fastest growing segment. 2.2M Buddhists in France, UK and Germany. 14
  15. 15. Source: FutureBrand
  16. 16. In average, people live 2.5 years longer every decade: •Born in 1940 – 63.6 Years •Born in 1950 – 68 4 Years 68.4 •Born in 1960 – 70.0 Years •Born in 1970 – 71.1 Years •Born in 1980 – 73.7 Years •Born in 1990 – 75.4 Years •Born in 2000 – 76.7 Years Born •Born in 2025 – 79.1 Years Source: FutureBrand Source: National center for Health Statistics
  17. 17. Time compression 100 90 millions of people) 80 70 Cars 60 Radio 50 Television Internet doption (m 40 30 iPods 20 Ad 10 0 1 5 10 20 30 40 50 60 70 80 90 100 Time (years)
  18. 18. Operating in an ‘accelerated accelerated world’
  19. 19. Being slow in an ‘accelerated world’ Sony and digital music players Film companies in a digital photography world Studios in the Internet era 888 and the Poker market So easy to miss 19
  20. 20. Affiliate world is progressing From quantity to quality From spam to content p From content only to complex value propositions From linkage to service ownership From mail to web 2.0 From gray to cutting-edge F t tti d From talented webmasters to pros From short to long term 20
  21. 21. The ‘secret weapon’ – people! A few clichés which are very true: People are a company’s main asset Success depends on great teams, not great technology or product These are even more true in an ‘accelerated world’ Everyone ‘knows’– but often do not act accordingly 21
  22. 22. Building the right team takes time and effort Look for your ‘stars’: Get the job done Act on their commitments Always do more Care C Have fire in their eyes Love what th d L h t they do Hire for attitude and train for skill There is no such thing as too good Build a team rather than a group of great individuals Don t Don’t be afraid to recruit unique and different people 22
  23. 23. Keeping great people Care p Empower Give positive feedback …and great compensation for results Listen Don t Don’t let people burn out Ensure everyone knows the strategy Make decisions Celebrate successes 23
  24. 24. Culture fitting an ‘accelerated world’ Critical success factors Thought innovation Open mindedness Listening Excellence Caring Admitting and accepting mistakes Helps handle change and challenge p g g Care about people - the rest follows 24
  25. 25. The online gaming market and 888 25 25
  26. 26. The gaming world is changing Small operators s ffer suffer Big get bigger – a few leaders emerge Multi product strategies Competitive landscape Is changing 26
  27. 27. The meaning of regulation Regulation is coming Big opportunity - also a big threat g pp y g Many types of new entrants Leveraging existing assets A major change 27
  28. 28. So where is 888 heading? Maintaining our position as a leading B2C operator Becoming a leading B2B provider to new entrants
  29. 29. Consolidation is coming Playtech Pl t h – WHO deald l Accelerated by current pressures Forced by regulation Many different potential deals… The present, not far future p ,
  30. 30. Opportunities in an ‘accelerated world’
  31. 31. It’s tiring to be told: ‘risk is also an opportunity’… “Opportunity is missed by most people because it is dressed in overalls and looks like work.” -- Thomas Edison
  32. 32. Taking advantage of the ‘accelerated world’ g g • Competitors ‘share’ the same challenges • Being readier = over performing • Attitude • The second-team • Many examples: • Apple • Google g • Amazon • Dell • Skype
  33. 33. Many new opportunities UGC SEM Vi lit Virality Social platforms New value propositions Niche domain leadership Consolidation
  34. 34. And limitations are mostly in our minds “ The worldwide demand for automobiles will not exceed one million” Gottlieb Daimler “…if only due to the lack of chauffeurs.” 34
  35. 35. How does success look like $$$… $$$ Clear strategy that everyone ‘sings’ sings You and your team are open minded Innovation is in the heart of the business You have t send Y h to d people home You enjoy what you do 35
  36. 36. So... Stay open minded Innovate! Accept the accelerated world Identify trends early and act Ride the waves of change
  37. 37. Thanks you!
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