June 2009 Eli Feldblum

Marketing is Marketing, Not Popularity Know Your Audience Content is King; Relevance Rules Leave Ego Aside Know When to Say “No” or “I Don’t Know” Test, Test, Test Make Money (Without Spending It) Winning Has Nothing to do with Competition It’s all up to you!

Marketing is Marketing, Not Popularity

Know Your Audience

Content is King; Relevance Rules

Leave Ego Aside

Know When to Say “No” or “I Don’t Know”

Test, Test, Test

Make Money (Without Spending It)

Winning Has Nothing to do with Competition

It’s all up to you!

ENGAGING “ Users prefer natural results over paid results at a rate of three to one” -Google Study, 2007

SEO spend in 2007 was $1.3B in the U.S. and $650M in the U.K. GROWING -SEMPO Study, 2008 Growth of Search Marketing, in Billions

AMAZING Natural listings receive 800% more traffic than paid listings and convert better. -Didit, Enquiro & Eyetools Study, 2005

Help, I’m in a Nutshell!

https://adwords.google.com/select/KeywordToolExternal http://freekeywords.wordtracker.com/ http://www.keyworddiscovery.com/search.html http://www.google.com/trends http://www.google.com/sktool/ http://www.google.com/webhp?complete=1&hl=en http://search.yahoo.com (Search Assist) http://labs.google.com/sets http://www.synonymlab.com/

https://adwords.google.com/select/KeywordToolExternal

http://freekeywords.wordtracker.com/

http://www.keyworddiscovery.com/search.html

http://www.google.com/trends

http://www.google.com/sktool/

http://www.google.com/webhp?complete=1&hl=en

http://search.yahoo.com (Search Assist)

http://labs.google.com/sets

http://www.synonymlab.com/