Getting Investments To Your Online Business Orit Mossinson June 2009
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Getting Investments To Your Online Business Orit Mossinson June 2009

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Getting Investments To Your Online Business Orit Mossinson June 2009 Getting Investments To Your Online Business Orit Mossinson June 2009 Presentation Transcript

  • Getting Investments to your Online Business Dr. Orit Mossinson
  • Yes we know... In the first quarter of 2009, ninety three Israeli high-tech companies raised $265 million from venture investors – both local and foreign. Only a 57% decrease compared to Q1 08...
    • 2008 M&A activity involving Israeli high-tech companies
    • that were either acquired or merged totaled $2.64 billion
    • in 84 deals.
    • Deal number was 85 in 2007 & 88 in 2006
    • BUT
    • Deal value decreased by 19 percent from that of 2007 and
    • 74 percent from that of 2006.
    • “ Off Season Sale”
    According to IVC...
  • Quite a Dip, ha?
  • Seth Godin Described a Dip as “ The long stretch between beginner’s luck and real accomplishment”. It’s the same obstacle that gives you a competitive advantage over your competitor. These days, crossing the Dip of convincing investors you are the next idol is one of the ways for leaving your less gutsy competitors behind.
  • Why should they invest? 25% of US Adults spent over $500 online last year: U.S.A Alone
  • U.S.A Alone
  • Why should they invest in Affiliates related companies? Cause this is the best marketing method for recession times & investors know it
  • Cause monetization for a Web2 interface is considered a strategic investment for most VCs portfolios . Why should they invest in Affiliates related companies?
  • Why should they invest in Affiliates related companies? Jupiter Research demonstrates that in 2008 online Affiliates revenues were over $2.1 Billion , they also predict revenues should be over $3.3 Billion in 2012. Marketing Sherpa's research team estimated that, in 2006, affiliates worldwide earned over US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs such as Google AdSense. E-Consultancy’s estimated those figures were up 45% in 2007.
  • Publishers are looking for a better option and you could be it... Why should they invest in Affiliates related companies? Cause Google is a monopoly we should try to break or benefit from
  • So How could you get an investment for your online business ?
  • Tell Them...
    • This is a Dip you are about to pass and leave all your competitors behind. You are extremely thankful there is a recession.
    • Google had an 18% increase in clicks and most publishers did not see a change in their pay check. You are about to finish the Google Monopoly, unless it buys you first...
    • Affiliates are the new economy. Using you they could get monetization for their hopeless Web2 investments.
    • You are the answer for Twitter’s lost business model.
    • Affiliates * Affiliates * Affiliates
  • And if it doesn’t work out? Just write a book, that’s what you guys are usually doing with your free time, right?