Joost's Wordpress Affiliate Session @ LAC 2010

WordPress Optimisation40 tips, in 40 minutes, and then some questions!

Open Source Theology AfﬁliateWordPress Apple Geek Marketer CSS SEO Speaker Blogger Online marketer

Section #1: Speed!

01 Tip Section #1: Speed Install W3 Total CachePreferrably with APC / Memcached for database caching

02 Tip Section #1: Speed Combine CSS ﬁles into one big CSS ﬁle and then minify Same goes for JavaScript, most of which should be loaded in the footer. (W3 Total Cache can help with that)

03 Tip Section #1: Speed Kill some plugins...And try to replace them for custom code or similar ones. Some plugins are god awful.

04 Tip Section #1: Speed Ofﬂoad as much as you can Images to a CDN Javascript to a CDN or to Google: http://code.google.com/apis/ajaxlibs/

05 Tip Section #1: Speed Use CSS sprites have a look at spriteme.org

06 Tip Section #1: Speed Clean up those sidebars. Do you really need all those badges? Even more important: do your visitors need them?

07 Tip Section #1: Speed Still slow? Switch to better hosting. http://yoast.com/articles/wordpress-hosting/

Section #2: SEO

08 Tip Section #2: SEO Set Pretty Permalinks And yes remove post id, date and other nonsense.

09 Tip Section #2: SEO Cloak your f*ing afﬁliate links.

10 Tip Section #2: SEO Give Robots directions Noindex wp-admin, login and register pages etc. using the WordPress SEO plugin: http://yoast.com/wordpress/seo/

11 Tip Section #2: SEO Write better titles Use WordPress SEO

12 Tip Section #2: SEO Write good meta descriptions If you don’t, do NOT auto generate them. (Unless of course you’ve got an awesome description template)

13 Tip Section #2: SEO Create proper pagination Using wp-pagenavi by Lester Chan, f/i. http://wordpress.org/extend/plugins/wp-pagenavi/

14 Tip Section #2: SEO Disable paged comments They suck.

15 Tip Section #2: SEO Add value: Use custom taxonomies and custom post types Custom Post Type UI Ultimate Post Type Manager Ultimate Taxonomy Manager

Section #3: Maintenance

16 Tip Section #3: Maintenance Backup your database every few hours Using f.i. Lester Chans WP-DBManager plugin or any of the other plugins out there

17 Tip Section #3: Maintenance Add this line to your wp-conﬁg:deﬁne(WP_ALLOW_REPAIR, true); To auto repair your database when needed

18 Tip Section #3: Maintenance Backup your ﬁles every day Use WordPress Backup: www.blogtrafﬁcexchange.com/wordpress-backup

19 Tip Section #3: Maintenance Check your queries Use the Debug Queries plugin to check for plugins gone mad http://wordpress.org/extend/plugins/debug-queries/

20 Tip Section #3: Maintenance Run Akismet Kill those spam comments.

21 Tip Section #3: Maintenance Check the referrers for comments http://tools.davidnaylor.co.uk/

22 Tip Section #3: Maintenance Make sure your scraper scripts don’t get fed spam

23 Tip Section #3: Maintenance Track your uptime Use Pingdom, or another tool, but be the ﬁrst to know when your site is down.

24 Tip Section #3: Maintenance Check 404’s Use the 404 notifier: wordpress.org/extend/plugins/404-notifier/ and fix them using Redirection

25 Tip Section #3: Maintenance Remove unneccesary meta info // Remove Really simple discovery link remove_action(wp_head, rsd_link); // Remove Windows Live Writer link remove_action(wp_head, wlwmanifest_link); // Remove the version number remove_action(wp_head, wp_generator); (or you could just use my WordPress SEO plugin)

Section #4: Social

26 Tip Section #4: Social Allow & encourage people to share your content Use those Twitter Tweet & Facebook Like buttons

27 Tip Section #4: Social Doing newsletters? Add a refer a friend button on the thank you page!

28 Tip Section #4: Social Or... Use my Comment Redirect plugin, and add the refer a friend there!

29 Tip Section #4: Social Make sure your comments are gravatar enabled.

30 Tip Section #4: Social Buy me a beer later, Grolsch, or Heineken :) and yes I know it’s only just noon or so, who cares?

Section #5: Analytics

32 Tip Section #5: Analytics Use Google Analytics and my plugin for it (or if you wear a tinfoil hat or you’re German, use Clicky & my plugin)

33 Tip Section #5: Analytics Use an RSS footer (do I need to mention my WordPress SEO plugin again? ;) )

33 Tip Section #5: Analytics Use RSS link tagging it’s in my Google Analytics plugin or use rebelic.nl/rsslinktagger (getclicky will understand GA Campaign tagging too)

34 Tip Section #5: Analytics Track trafﬁc coming from Twitter: yoast.com/twitter-analytics/

35 Tip Section #5: Analytics Use hash tag based campaign tracking: #utm_campaign etc.

36 Tip Section #5: AnalyticsUse comment redirect to track ﬁrst time commenters

37 Tip Section #5: Analytics Track comments as a goal! Use an onclick javascript with a minor delay.

38 Tip Section #5: Analytics Track RSS subscribers the same way

39 Tip Section #5: Analytics Start optimizing: which trafﬁc leads to more subscribers / proper click outs? And yes that means forgetting about Digg.

40 Tip Section #5: Analytics Use my blog metrics plugin Improve yourself each month!

Conference / Party in Amsterdam 10 speakers 15 attendees http://seoroyale.com/Speakers include:Bob RainsMarcus TandlerFrank WatsonDennis Goedegebuure (Direct of SEO @ eBay)

Feedback? Questions? Need help?Email: joost@yoast.comTwitter: @yoast 51

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Joost's Wordpress Affiliate Session @ LAC 2010

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