International App development and challenges

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Everything about international app development, the differences with webdevelopment and the future of mobile, differences between tablets and mobile and some great opportunities and examples.

Everything about international app development, the differences with webdevelopment and the future of mobile, differences between tablets and mobile and some great opportunities and examples.

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  • 1. Mobilize Yourself!
  • 2. "We understand that the newrule is mobile first.”"Mobile first in everything.Mobile first in terms ofapplications. Mobile first interms of the way peopleuse things. And it means ...that we have a role now toinform, to educate throughall these devices." Eric Schmidt CEO, Google (2010)
  • 3. 1.
  • 4. Real Smartphones Are Everywhere
  • 5. 2.
  • 6. Moore’s Law Kills Costs
  • 7. 3.
  • 8. It’s Contagious
  • 9. Our Lives Have Turned Mobile
  • 10. Smaller Form Factor + Lower Prices + Expanded Services = 10x More Devices Computing Growth Drivers Over Time, 1960-2020E More than Just Phones 1,000,000 Mobile iPad Internet Smartphone 100,000 Kindle Devices/Users (MM in Log Scale) Desktop Tablet 10,000 Internet MP3 Cell phone/ PDA 1000 10B+ Car Electronics PC GPS, ABS, A/V Units??? 100 Mobile 1B+ Units/ Video Minicomputer Users 100MM+ Home 10 Entertainment Units Mainframe Games 10MM+ Units 1 Wireless Home Appliances 1MM+ Units 1960 1970 1980 1990 2000 2010 2020Note: PC installed base reached 100MM in 1993, cellphone/Internet users reached 1B in 2002/2005 respectively;Source: ITU, Mark Lipacis, Morgan Stanley Research. source: Morgan Stanley
  • 11. A Promise Delivered
  • 12. FI NL And It’s Still Early
  • 13. 400 000 30350 000 25 iPad300 000 20 iPhone250 000 Symbian Helsingin Sanomat mobiili 15 Ilta-Sanomat mobiili Android200 000 Taloussanomat mobiili mobiili 10 Android150 000 tablet Windows 5 Mobile100 000 0 50 000 1 2 3 4 5 0 2009$ 2010$ 2011$ 2012$Exponential Growth in Mobile Usage
  • 14. 500.000.000
  • 15. In the NL, Mobile Use Beats the Web
  • 16. ja n/ 10 m rt /1 0 m ei /1 0 ju l/ 10 se p/ 10 no v/ 10 Mobile ja n/ 11 m PC rt /1 1 m ei /1 1 ju Tablet l/ 11 se p/ 11 no v/ 11 ja n/ 12 source: Nu.nl
  • 17. • European media group • Leading media company in Finland • Founded and headquartered in Finland • #1 Finnish magazine publisher (50+ titles) • Revenue 2.7bln eur (2011), 14 000 employees • #1 Finnish newspaper publishers (20+ titles), including largest newspaper in the Nordics (HS) • Focused on Media and Education • Present in Finland, Netherlands, Belgium, Russia and • #1 Finnish online publisher (50+ websites) Central & Eastern Europe (Hungary, Poland, Czech etc.) • #2 Commercial TV broadcaster (Nelonen, JIM, Liv & other TV and radio channels)• Leading media company in the Netherlands • Leading media company in Russia & CEE • #1 Dutch magazine publisher (70+ titles) • #1 media company in Hungary (online, tv, magazines) • #1 Dutch online publisher (60+ sites) • Joint ventures with Hearst in Russia (online, • #2 Commercial TV broadcaster: SBS6, Net5, Veronica & magazines & newspapers) and other CEE countries other TV and radio channels • Leading Learning Solution provider across 20 markets
  • 18. About Me
  • 19. Media Must Catch Up
  • 20. We Are Going Mobile First
  • 21. A Big Leap
  • 22. Over 100 Mobile Apps Published
  • 23. Start Innovating
  • 24. Sanoma Investing In Mobile InternalIdeas Execution External
  • 25. Sanoma Investing In Mobile Internal Mobile Innovation FundIdeas Execution External
  • 26. Sanoma Investing In Mobile Internal Mobile Planet of Innovation the Apps FundIdeas Execution External
  • 27. Sanoma Investing In Mobile Internal Mobile Planet of Innovation the Apps FundIdeas Execution Sanoma App Challenge External
  • 28. Sanoma Investing In Mobile Internal Mobile Planet of Innovation the Apps FundIdeas Execution Sanoma Sanoma App Ventures Challenge External
  • 29. A Huge Opportunity
  • 30. We Produce Touchpoints
  • 31. It’s All About The Audience
  • 32. New Categories of DevicesEntertainment/Inspiration Information/ Entertainment/Creation Communication/XL form Productivity Medium form MonitoringPush Short form Pull XS formTV/DVD Pull Apps/Websites PushMovies/ Software/ Websites Ebooks/Photos/Video Apps/WidgetsVideo Games Search/Social/Video Quarters Music/Casual GamesHours Hours Minutes
  • 33. It’s Their Choice
  • 34. Tablet Consumershipments penetration (mln) 1.6 35% 1.4 30% 1.2 25% 1.0 20% 0.8 15% 0.6 10% 0.4 0.2 5% - 0% 2009 2010 2011 2012FC source: GFK, Tablet sales Penetration tablets (Q4) Telecompaper
  • 35. Software Rules
  • 36. All Replaced By My Phone
  • 37. Expectations Game
  • 38. 1.
  • 39. Instant
  • 40. How much time do you spend on the iPad At home, what is your primary computerHow often do you use the iPad? (on a day of usage)? that you use most often now? Once per day or less N/A 4% <30 min 2% >2 hrs 16% PC/laptop 25% 36% 30-60 min. iPad 29% 62% Multiple times a day 1-2 hours 96% 30% Intense Usage: New Habit Source: Sanoma iPad user survey 2011
  • 41. 2.
  • 42. New Deal
  • 43. Changing media consumption phone computer tablet 44% 48% 9% overall overall overall views views views In the morning, phones are People that read on computers iPad readers read more news where people start to engage consume their greatest share of on the device at night than with their chosen media online news during the day during other times of day10%8% Computer7%5% Smartphone3% iPad2%0% 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Source: NU.nl (based on sample data)
  • 44. 4 – 5 – 8 – 30
  • 45. Remember Nokia?
  • 46. 3.
  • 47. People Don’t Change
  • 48. Sometimes You Repackage Smart
  • 49. Don’t Reinvent People’s Needs
  • 50. Be Where They Are
  • 51. 4.
  • 52. Personal
  • 53. Super Targeted
  • 54. iPad Ads Are Nice
  • 55. 5.
  • 56. Tech Serves You
  • 57. HTML5 Will Make our Sites App-like
  • 58. 6.
  • 59. The New Lean Back
  • 60. Browsing is Fun
  • 61. 7.
  • 62. Chains Change
  • 63. Follow Up &Considering Making a Visiting the Transaction FutureOptions Decision Dealership Engagement Driving Physical Traffic
  • 64. It’s Transactionable
  • 65. Fashion Chick Works
  • 66. But It Can Be Indirect At Times
  • 67. 8.
  • 68. Redefine Yourself
  • 69. DEVELOPMENT PROOF OF CONCEPT Bootcamp to Develop Prototype TRAINING & BUSINESS CASE Six Module Track to Develop Idea into Concept SELECTION OF APPLICANTS Open application process to join Mobile First AcceleratorSeptember 2012: Mobile Accelerator
  • 70. Transforming Print to Mobile Sanoma’s New Mobile OfferingDeveloping Digital to Mobile By driving internal innovation, intrapreneurship & culture change, the Mobile First Accelerator will allow us to explore new opportunities New Mobile First Services in Mobile Media
  • 71. 9.
  • 72. You Can’t See The Future
  • 73. 10.
  • 74. Don’t Fear To Experiment
  • 75. Text Ams terd BizD ev& am Des ign est dap ent Bu pm o evel Tech D
  • 76. Function, Not Just Content
  • 77. For The New Generation
  • 78. Thank You – follow @lassi