Google plus profit system
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Google plus profit system Google plus profit system Document Transcript

  • © 2013 MMSpark GPlus Profit System
  • © 2013 MMSpark GPlus Profit System GPlus Profit System How to find new clients using Google+ in only 15 minutes a day Hello! Congratulations on your decision to make Google+ work for you. This is a special step-by-step system revealing how to use Google+ to find new clients, grow your business and increase your profits in only 15 minutes a day. You will discover how you can:  Use the power of Google+ viral marketing to find new clients  Effectively use Google+ for promotion  Increase your influence and make people want to work with YOU  Find and warm-up targeted Google+ prospects for your business  ENJOY using Google plus and use it like a Pro and stand out to the clients that matter  And much more... Consistency is the key here so commit right now to spending 15 minutes a day building your business on Gplus. Then you can be confident of your results. Here’s to your success! Cassie p.s. If you need help, get in touch with me, “Cassie Hicks Kerr”, on Google+!
  • © 2013 MMSpark GPlus Profit System Introduction Google+ is the hottest thing in social media. In less than two years the site has gathered almost 500 million users. With such explosive growth, it is poised to become a major player very quickly. Obviously, anyone who is serious about promoting their brand should take advantage of emerging technology, and Google+ is at the forefront of new developments in social networking. This is the perfect time to join the game! If you’re not being found on Google and Google+ your competitors might be. So, let’s jump straight in…. An integral part of the sales process is getting to know your prospects and establishing relationships—and you can accomplish this quickly and easily with Google+. Follow these steps to make sales using the power of Google +. Step 1: Create a keyword rich and compelling profile One of the biggest mistakes people make in social marketing is to treat it like a marketing tool and nothing more. Don’t do this! You see, the thing that makes social marketing effective isn’t the “marketing” aspect. It’s the “social” aspect. You have to treat it just like you would if you had nothing to market. Set up your profile completely. Add a unique photo that represents who you are, fill out your
  • © 2013 MMSpark GPlus Profit System “About” page completely, including an introduction that includes keywords that will make it easy for people to find you. Don’t forget to add links to your websites and blogs in the “links” and “contributors” section! The more thorough your profile, the more “real” you become in the eyes of your contacts. This level of personality is what makes social marketing so incredibly powerful, so don’t forget to make use of it. Top Tip: If you link to your Google plus profile from your blog and websites, you’ll start to build your google authorship, which over time, will get you higher in the search rankings and more likely to be noticed by your potential clients when they’re searching for the service you offer. Determine the best way to connect with prospects Google + is a great arena to connect with like-minded prospects and generate leads. Unlike other social media platforms where every post goes to everyone in your contacts, with Google plus you can share and receive information based on topics, communities or interests. You can really dig down with the search facility and find prospects having relevant conversations. Top Tip: Find out where your market is having conversations, and then go there. How? Step 2: Join a community (or three) Once you’ve got your profile
  • © 2013 MMSpark GPlus Profit System set up start spending time familiarising yourself with Google+. 1. Click on the “Communities” tab on the menu bar (as shown) 2. Search for communities in your field using keywords. You’ll also notice when you first log-in to your home page that relevant communities are sometimes suggested too. 3. Use the gplusdata.com site to find top trending communities Build up a personal account, have conversations, and become acquainted with the norms and expectations of the community. Use the search facility to find communities in your niche. Search by interest and using the keywords you used in your profile. Think about how communities come together. So, rather than searching for “Woking networking” you might try “Surrey entrepreneurs”. Step 3: Connect With your ideal client in mind, find people with profiles that match your ideal client. Find people who are talking about your industry or using related keywords. Then share their content, comment on their posts, +1 their updates, +mention them, add them to your circles, follow or connect with them. By contributing to their conversation you add value to their network. Then it becomes natural for you to follow them and for them to follow you back.
  • © 2013 MMSpark GPlus Profit System You’re looking to connect with three types of people: 1. Like-minded people in your niche. So, say for example, you’re marketing to coaches and consultants you’ll want to join communities for small business owners, entrepreneurs, and online marketers. 2. Your existing contacts! Who better to promote and support what you’re doing than your existing readers, customers and partners. Google+ makes it easy to import your contacts from your email, as well as from the other social media platforms. 3. Find key influencers in your field. Take time to find the community leaders, authors, speakers, bloggers and other key figures in your industry. You probably already follow them on Twitter or subscribe to their blog or RSS feeds. Connect with them on Google+ and start to get yourself noticed. Share their information, leave insightful comments and be as helpful as you can (without being smarmy!). The key here is to develop WARM REFERRALS by participating in online communities, guest posting, and receiving endorsements from other bloggers that your target audience trusts. After that, you need to deliver value, engage with emails, and build those all-important relationships. The real challenge is to focus on generating warm traffic rather than getting traffic by any means possible. Cold traffic just doesn't convert into the engagement that you're aiming for.
  • © 2013 MMSpark GPlus Profit System Step 4: Making New Google+ Friends Using Google plus to connect with your current contacts is only part of the equation. The other huge opportunity is the ability to reach out to new leads who’ve never heard of you. With a few simple search queries and fifteen minutes of maintenance a day, you’ll have access to an unlimited source of potential leads for your business. Getting contacts is paramount but remember that quality is more important than quantity. The more friends you have, the better, but they must also be targeted. It won’t do you a lot of good to have a million contacts if they aren’t interested in whatever you’re offering! 1. Contact lists on Google+ are known as “Circles” (under “people” on the menu bar, as shown below). You can have as many circles as you like, and you can divide people into various circles. Your contacts will not see which circle you’ve added them to, so you don’t have to worry about offending anyone. You can easily keep your family and friends separate from your business contacts if you want to use the same account for business and personal contacts. 2. Make sure to check out various Google+ directories to find people who are interested in your niche. You will probably also want to add
  • © 2013 MMSpark GPlus Profit System yourself to the directories, as well. Below you will find a few directories to try. a. http://plus.ftppro.com b. http://www.findpeopleonplus.com c. http://www.gphangouts.com Step 5: Listen to the experts so you can become one Before you engage yourself and your business in Google plus observe what others are doing. Preferably, observe what the “experts” or influencers in your chosen communities are doing to get the best idea of how to get involved. Here are some useful ways to find the “experts” or those talking about topics and stories most relevant to your business and client base:  Google Blog Search  Technorati  Google plus communities  Websites and blogs for key players in your niche Step 6: Position yourself as an expert
  • © 2013 MMSpark GPlus Profit System Google+ makes positioning yourself as an expert easy. And you have as much leverage as the big brands. So what are you waiting for? Action: Follow these tips to establish yourself quickly on Google+ Create compelling content that people will share Whilst this is easier said than done, once you get the hang of it you will reap the rewards. Even if your content isn’t great to start with you will be creating more unique content than most businesses and your content will get better with practice. Share tips, help guides and cheat sheets Create a landing page offering a cheat sheet or help guide in return for an email, name and telephone number at a push. If someone responds to a great tip then ask if they need more help. (As an example, the MMSpark Quick Start Modern Marketing Makeover Guide has been well received. See how I used my cover photo to promote the guide and the url).
  • © 2013 MMSpark GPlus Profit System Or share inspirational quotes, thought- provoking pictures or little pearls of wisdom as in this this post (don’t forget to +mention the person who’s shared the original material. It’s polite and will help you make new G+ friends!): Post regularly, including weekends I recommend you post at least once a day on Google+. If you’re not posting you’re less likely to receive any leads. Use a tool like HootSuite, Sprout Social or Buffer (or the DoShare app on Google Chrome) to schedule your messages at different times throughout the day and week. Come up with a clever promotion for your brand that your followers will be interested in. Within no time, you’ll be capturing leads and truly reaping the rewards from the time and effort you’re putting in. Your customers can't stay informed
  • © 2013 MMSpark GPlus Profit System about your business if you never let them know what's going on, so regular activity is critical in turning your followers into customers. Contribute Quality Content To really receive the true benefits from social marketing, you MUST contribute and distribute content. There is no easy way around it. Content can exist as any of the following things:  Blog posts  Videos  Podcasts  Presentations  Status updates  Articles and guest posts Share content that will demonstrate your expertise in your field and offer real value to your readers. Need a quick way to create content?  Use Google Alerts to keep up with new information around your major keywords  Subscribe to blogs and pages in your niche  Industry updates from news sites, mashable, StumbleUpon and industry-specific portals
  • © 2013 MMSpark GPlus Profit System You can also repurpose blog posts and articles you’ve written by chopping them into smaller segments you can post as updates. Ultra-specific snippets and tips always go down well on social media. Top Tip: Create a brand for yourself or your business which is likeable within the community. Show your network that you're an amiable, trustworthy resource. Be very clear on the value you bring and why someone should want to connect and engage with you. Inject your personality into your posts so you present a friendly, human persona, not a seo robot spouting keywords. Be someone you would want to connect with! Engage Contacts Who are Seeking Your Solution Another great use of Google + search is to keep track of mentions of your competitors. There will also be opportunities to engage people who are still at the top of the funnel and doing research for different solutions or customers who are unhappy with the solutions of your competitors. Don’t act like a poacher ready to steal customers away from your competition. Instead, be a resource for those who are asking. Position yourself as an expert and earn their trust. Step 7: Build a relationship by listening The most important thing business owners need to keep in mind is that they need to develop relationships more than they need to generate leads, because good relationships will turn into leads. People share a lot of information, and if you monitor and listen to what they say, you will eventually be able to engage in a meaningful conversation with them. Once you develop a relationship, you can tell the prospect how your product or service might be something they want or need. Quick Tip! Create an action plan to expand your reach within your niche. Form a list of key people in your niche. Each week reach out to 4-5 of
  • © 2013 MMSpark GPlus Profit System these people. Support them, share their posts, comment and take good care of them without asking anything in return. Step 8: The Big Secret…. Doing more, carefully monitoring your time, pushing more into each hour- none of these bring success like doing things consistently does. CONSISTENCY is the secret here. In addition, by focusing on your customers rather than your business, you'll create a connection that is deeper and the results will go farther. Focus on getting a stream of ideal clients to your website. As you put your customers first you aren't chasing big numbers, you're chasing quality service and excellent results for those who come to you. THIS is how you’ll generate leads and build your business! Remember to follow up and maximize on-going efforts on Google plus to keep your audience engaged, leading to the end result, a loyal customer Step 9: Engage in a conversation Pay attention to your streams! A stream (see image below) is a newsfeed
  • © 2013 MMSpark GPlus Profit System that includes your own posts and updates, as well as those of the contacts in your circles. Think of it like Google+’s own RSS feed. You can view your stream simply by logging into your account and visiting the main page. Don’t neglect to do this, because you can make great use of it. Watch your stream carefully. Whenever someone posts something related to your niche, especially if it’s a question, be sure to add to their discussion. This will help boost your reputation within your niche, because people will see that you are knowledgeable, and they’ll also see how helpful and friendly you are. Rather than posting updates which are no more than a message with a pitch and a link to your website try a more solution-focussed approach. If you say, ‘Here are some solutions to your problem, maybe my product or service can help,’ they will know you care about them. If you really listen to what they are saying on social media, you can open doors and start a conversation without having to make a cold call. Pay attention to the updates of your circles and you’ll get a lot of great promotional and branding opportunities out of it. ACTION: Identify one specific customer need and write a blog post that solves the problem. When you +1 them, comment on their posts, share their updates, answer questions or engage in conversations, you move your relationship a little bit closer. View it as one of many touch points with each contact, building a stronger relationship and getting yourself known to leads. Another benefit is being able to listen in on and research your prospects. For example, if a prospect talks about a problem they’re experiencing, it gives you insight into their needs and puts you in a better position to talk about their problems and your solutions.
  • © 2013 MMSpark GPlus Profit System Talking your customers’ language will draw them to you and make them feel understood. This will soon translate into more leads and more business. Google Plus for Lead Generation Businesses can benefit from using Google + as a lead generating source. However, it is important to remember that interacting with followers is one way to create a stronger community that will make leads easier to find. Targeted content is also a crucial part of keeping your audience interested. You want a client base that follows you and also one that you can send a newsletter or regular email out to. You want to build up a list of regular clients that you send updates and news to. And send information on your products and services. Build a list so your clients can get a result! One of the best ways to build a following on Google plus is to follow highly targeted clients (which is easy now that you’ve joined relevant communities and started adding targeted contacts to your circles). Find those who already have shown they have an interest in what you offer using keyword searches in the updates, newsfeeds and communities.
  • © 2013 MMSpark GPlus Profit System Step 10: Schedule the Content You Publish Use the Do Share Chrome extension to schedule posts. Try to post every day including weekends. Top Tip: Use the “Sparks” search engine within Google+ to find out “What’s Hot” and is based on recommendations. You can use it to share interesting content, including your own, and to seek the content shared by others within your circles. You can share pictures, videos, and links to websites, blog posts, and more with everyone in your circles, as well as those who add you to their contact list. This makes it easy to get your information in front of people quickly, to keep them updated in one central location, and to find breaking news and information in your niche that you can share with others.
  • © 2013 MMSpark GPlus Profit System Step 11: Google+ Viral Marketing One of the most powerful aspects of Google+ is the +1 function. This function allows individuals to share things they like by using the +1 button. This has the potential to allow your marketing to go viral through Google+ users. You can add a +1 button to your own blogs and websites, and you can even customize your plus one button. Just visit the following URL to customize your +1 button. http://www.google.com/webmasters/+1/button/index.html The +1 button is essentially very much like the “Like” feature of Facebook. It will promote the links to your Google+ friends, and the more of your friends who vote for the link with a +1, the more your link will be promoted. Step 12: Hangouts Google hangouts offer a free, online video conferencing option so you can offer master classes, web clinics, webinars or live chats with others in your niche. This is a great way to share valuable information in an interactive forum. The best bit? Every hangout is automatically recorded and archived onto YouTube so you’re also building your video channel. And, you can hangout with celebrities , and your favourite
  • © 2013 MMSpark GPlus Profit System clients, business partners or whomever you choose! Google has updated its hangout facilities recently making hangouts easy to use and offering a range of quite sophisticated video conferencing tools. Well worth checking out. Top Tip: If you haven’t been on a Google hangout before, join someone else’s before you host your own. Visit your communities and keep an eye on your streams for hangout invitations in your industry. You’ll learn a lot, see how the whole thing works, and meet others in your field (and maybe even some potential clients!). The FINAL (But Most Important) Step: Be Consistent If you’re familiar with Jeff Olsen’s The Slight Edge you’ll understand the concept of getting massive success and amazing results, with the “little and often” approach. This is the underlying premise of this guide. ACTION: Spend 15 minutes a day, every day, working through the steps in this guide and YOU WILL BE SUCCESSFUL. I’ve given you the steps, the rest is down to you! Good luck! Connect with me on Google+, and share your success stories! Cassie Hicks Kerr, Modern Marketing Spark p.s. Need help? Get the step-by-step video training course at GPlusprofitsystem.com/access and you can watch as I show you how to put this amazing system into action.