Google+ for-business


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Google+ for-business

  1. 1. © 2013 2 GOOGLE plus FOR BUSINESS Table of Contents Why Google plus?.................................................................................................................................... 3 Getting Started With Google plus ........................................................................................................... 6 Setting Up Your Profile.............................................................................................................................. 7 Customizing Your Google plus Account For Maximum Exposure.......................................................... 9 Circles and Streams - Putting It Into Action ........................................................................................... 13 TIPS for marketing with Google plus...................................................................................................... 25 Hangouts ................................................................................................................................................. 28 Promoting Your Google plus .................................................................................................................. 33 +1 Button - The New SEO Method ........................................................................................................ 34 Social Media ........................................................................................................................................... 38 Business Circles ....................................................................................................................................... 42 5 Ways Google plus Changes Search.................................................................................................. 43 Claim Your Google Authorship .............................................................................................................. 47 Instant Upload ......................................................................................................................................... 50 Advanced Google plus Tips & Tricks..................................................................................................... 51 The +1 button and Adwords .................................................................................................................. 54 Events ....................................................................................................................................................... 55
  2. 2. © 2013 3 Why Google plus? Prior to Google plus, businesses relied on a mix of Twitter, Facebook, LinkedIn and other services to promote their brand and interact with others. No single service provided such a complete set of tools that allowed marketers to connect with others in a rich, meaningful way–until now. Google’s vision for G plus was much greater than just creating yet another social network. Instead they envisioned Google plus to be the social glue that ties the entire Internet together. Let’s look at the user numbers of the various products that make up Google. Google plus – 400 million (100 million active every month) (September 2012 SOURCE) Google Search – 65.02% of ALL search online (May 2012 - SOURCE) Gmail – 425 million users (June 2012 – SOURCE) Google Apps – 5 million businesses, organizations and government agencies (June 2012 – SOURCE) YouTube – 800 million unique visitors a month – 120 billion videos watched a month (August 2012 –SOURCE) Android – 1 million plus android devices activated daily (June 2012 – SOURCE) While Facebook is touting an astonishing 1 billion active users in its network (Sept 2012), keep in mind that Facebook is a closed network. By that I mean that all of the information, content and interactions are kept inside Facebook. This means that your maximum reach on Facebook is limited to the network itself. Google on the other hand is all about publicly indexing content so that it is searchable on the Internet. This is an important distinction between the two networks. After looking at the numbers above and realizing that Google plans to integrate Google plus into all of its products, you can start to see the power of Google plus and why you need to make it part of your regular marketing routine.
  3. 3. © 2013 4 Why Google plus Might Matter to You One of the most important questions to ask yourself before joining or focusing on a new online network is: Is it worth your time? When it comes to Google plus, there are three important answers: 1. The Growing Google+ Community When Google plus first opened at the end of June in 2011, it quickly gained millions of users. Between the clean UI (User Interface), excitement of a new social network and the fact that it is very image friendly it isn’t difficult to see why. The communities continue to grow, offering some of the most robust and engaging communities on the Internet. 2. Google Product/Service Integration As I mentioned above, Google’s vision for G plus is to make it the fabric that ties the internet together. For Google, this starts with their current product and service line-up. Imagine the power of integrating just some of the following: Google Search, Gmail, Google Apps, YouTube, Android, Google Play Store, Google Translate, Google Drive (formally Google Docs), Google Alerts, Google Calendar, Google Analytics, AdWords, Google Maps, Google Places, Google Latitude, Google Webmaster Tools, Google News, Google Image Search, Google Offers and much more…. In early 2012, Google simplified access to their product and services by revamping their internal systems to allow a single GOOGLE ACCOUNT to access everything they have to offer. This means that if you have a gmail account, you also have access to Google Drive, a YouTube channel and yes…a Google plus account. As Google continues to integrate these products into G plus and G plus into these products, the functionality of being an active Google plus user will continue to grow. This has already happened with a few key products, such as Google Calendar.
  4. 4. © 2013 5 On Google plus when you receive an “Event” invite and you accept, that event will instantly show up in your Google Calendar and subsequently on your Android phone. Think bigger and more creatively and you get a glimpse of where G plus is headed. 3. The Changing Rules of Search Engine Optimisation One of the most important reasons to be active on Google plus is because your engagement on the network can drastically effect your search engine results (SER) and the SER of those that connect with you. What’s interesting is how search results are altered by activity on Google plus. Google, much like Facebook, is an advertising company at heart. This means that their main source of income comes from providing targeted ads to its users, based on a variety of information such as the content you have published and interacted with in the past. While this has been a solid model for years, the reality is that both Google and Facebook ultimately NEED to know more about you in order to continue to provide the best and most accurate ads. How does this work? Through the idea of trusted content. In real life, would you be more likely to listen to restaurant advice from a complete stranger or a friend that you’ve known for years? For most of us, the answer is our friend. Why? Because we trust them. Google is attempting to quantify trust with a mathematical algorithm. In order for Google to understand the complexities of trust and social dynamics, they have to apply a value to the way you interact online. On Google plus this can be done in one of four ways. By clicking on the +1 button, commenting on a post, re-sharing a post and adding someone to their circles. Each of these interactions hold a different weighted value. The more you interact with someone on Google plus, the more Google thinks you trust that person…and vice versa. This allows Google to get a better idea of not only the kind of content you want to see, but who specifically you trust, so that Google can show you their content above the content
  5. 5. © 2013 6 from other random Internet users. This gets more interesting when you take into account that this doesn’t stop at just one degree of connection, but instead the interactions between two individuals begin to affect the perceived trust between everyone those individuals have connected with and so on. When it comes to Google Search, this idea of trusted content comes into play. This same principle applies for all content you publish online and on Google plus itself. If I am connected to you and I search for “Product Creation Workshop” and you happened to post about your upcoming workshop…guess whose results will show up over everyone else’s? YOURS! The ramifications of this are huge when it comes to developing a strategy to have the most amount of exposure for your business across the entire Internet and not just a single social network. In this guide, you’re going to discover exactly how Google plus can benefit your business. I will also reveal my top 10 tips and tricks to make the most of Google plus to promote yourself, your business, your website, and your brand. So let’s begin. Introduction To Google plus "If Facebook and Twitter had a baby, they'd call it Google plus" - Olaf Wempe I'm going to take it that you know the basics of SEO (search engine optimisation) and how to get your pages to #1 in Google. Traditionally this has been achieved through a mixture of on-page (optimising your site with relevant keywords) and off-page (backlinks and anchor text) SEO. This gets more traffic to your pages through organic (free) search. This is all changing now. On top of the standard SEO stuff (which is still important), we've now got something else to concentrate on within Google. There's no time to waste. It’s time to get started! Getting Started With Google plus
  6. 6. © 2013 7 First I'll show you the basics of Google plus. Then we’ll cover some of the more advanced features inside the Google plus dashboard, which effectively provides some new ways of promoting your products. After that, I'll show you how to get tons of +1 clicks and build your community and influence. Accessing Google plus To access Google plus, visit , or if you are logged into your gmail account, you will see the option to connect at the top left corner of your email page. Top Tip: Make sure you think carefully about which email/Google Account you use as it will be connected to your emails, YouTube Channel, analytics, etc Next we want to set up a keyword rich, informative, compelling profile with some attractive images. Setting Up Your Profile Google actually indexes nearly all of your Google plus profile, making it searchable based on the keywords you include in your bio as well as any relevant links you provide. Include “Podiatrist” and “St. Albans” in your bio and you will show up when anyone searches for local podiatrists.
  7. 7. © 2013 8 Google is also doing some pretty amazing things with location based search results, so providing information on where you currently live (city is more than enough), will help others that live in the same city connect with your posts. Setting Up Your Profile Keep in mind that you MUST be signed in with a pre-existing Google account so it can be 'tied' to Google plus. Once you fill in all of your information, click Upgrade (it’s free). You can either start adding your contacts here and following people of interest or skip this step for now and come back to it later. I recommend setting up your profile and notifications before connecting with others. < image > Whatever you do, MAKE SURE that the 'personalise +1 on non-Google sites’ button is checked (where the arrow is pointing). Here, you can enable Google +1 on websites that aren't Google websites. Once you're at the Home page, hover your mouse over the Home image and a menu will appear. [image] #1 Start with settings. This allows you to turn on or off your email notifications. While you might want to be notified of every activity when you start out, the torrent of emails can drive you insane so make sure you know how to control this from day one. #2 Now go to your profile and update your story, education and employment history (if relevant). Remember to use compelling copy and your keywords because everything in your profile is indexed and searchable. Isn’t that powerful! See your profile as your personal sales page. If you’re setting up a business page rather than using your personal brand, you’ll want to focus
  8. 8. © 2013 9 your efforts on the profile in your business page in the same way, using compelling copy and with your keywords. Now add links to your websites, squeeze pages and blogs. And, of course to your social media pages. There are two sections to update: links and contributor. It's on the right side whenever you're editing your profile. Add as many as you'd like, but try and get your main website at the top of the list by adding it first. Customizing Your Google plus Account For Maximum Exposure You want to take the time to customize your Google plus account, so that you are able to tweak your search engine ranking data. For example, when your Google plus profile becomes visible in the search engines, it may look something like this: And, here’s one of mine.. [image] Your Google plus profile is very important as it helps Google identify you as a content developer, and author, as well as website visitors who view your profile listing within search results. The first thing that you want to pay attention to is the actual headline/title of your profile page, as it becomes a part of your search engine listing. Consider important keywords that will capture attention and speak directly to your target audience. Keep in mind that Google plus only displays a few characters from your link so make sure that you choose keywords carefully so they aren't truncated.
  9. 9. © 2013 10 Next, let’s look at your streams or “posts” on your Google plus dashboard. [image] Google plus streams are very similar to Facebook newsfeeds. Here’s another example: You’ll find the number of people in your circles at the top right of your dashboard with the people in their circles below that. You can decide to allow everyone who visits your profile page to see the number of people you have in circles, as well as who has added you – or you can choose to block visibility for extra privacy. To customize this option, click on the “Home” link from your dashboard, then go to “Settings” and “profile and privacy”.
  10. 10. © 2013 11 You can now decide who can see your profile and who’s in your circles or choose to allow only people within your circles to see it. Next, click “View Profile As” at the top right of your profile page. This will give you the option to view your profile as it’s visible to the public. [image] Read it over, making sure that it accurately reflects what you are most interested in, what your business is about and that all included links are active and in working order and then save your changes. How to set up Google plus profile and business page Log into your Google plus account and click on the home arrow and you’ll see a drop down menu with notifications, circles, updates and pages. Click on the Pages option to create your new page.
  11. 11. © 2013 12 Select what type of page you would like to create. Enter the desired information in the screens to follow. You will be able to add information to your profile once the page is setup Add About Information From your Page’s home page. Click on the Profile icon. Click on the About Tab in your page’s profile area. From your Home Page, post your first message, announcing your page. You can post the stream to the circles associated with your personal account. Whenever you receive a new alert or notification, such as someone adding you to their circles, or posting an update, the notification box will appear in red, along with the number of updates. This makes it very easy for you to stay on top of new alerts and updates, right from your gmail account! Keep in mind that when creating your Google plus account, you will need
  12. 12. © 2013 13 to use your real name and photo. Google prohibits the use of fictional names, aliases and images, such as mascots or stock photos. Adding false information to your Google plus profile may result in your account being banned, and restricted access to other Google services as well. Circles and Streams - Putting It Into Action Now your profile and settings are ready you can start connecting with others. In Google plus you connect using “circles” based on shared interests. Circles Google plus was developed on a very simple yet powerful foundation. Rather than adding friends into one community base or following list, you can segment your contacts by adding them into what are called "circles". You can label your circles as anything you wish, such as "Friends", "Network Partners", or even "Customers". You can also have as many circles as you like, without limits. It’s a great way to segment your list and target your communications. The best thing about your circles is that they are kept private, so that even when you add someone to your circle, they only see that you've added them as a connection, not what circle you’ve added them into. I won't say that Google plus or anything else is a replacement for an email list like Aweber, but it does have its benefits. People keep in touch with their friends, associates and business partners via messages, which are kind of like email. And that's where Circles come into play. [image] Setting up your circles
  13. 13. © 2013 14 Click on the “people” button that the arrow is pointing to. It looks like a couple of circles intertwined. You'll be brought to a page that looks like this: [image “circles first page”] You’ll need to add people to your Circles to get started. Then you can organise your circles as you like. When you're browsing people on Google Plus, you'll see an 'add to Circles' button. Click that and then they'll show on your circles page. When you are just starting out, you will have 4 pre-created circles that you can edit or delete. Google will also suggest people to add to your circles based on the contact list from your Gmail, Android and other Google services and products that you may be a part of. You will want to edit the titles of your existing circles before adding in people, so that you can easily categorize your contacts. To edit one of Google plus’s default circles, double-click on it to open its panel. A pop up window will appear that contains the circles name, a brief description about the circle, as well as a snapshot of who you have added to the circle. Since you are just getting started with Google plus, most of these areas will be empty for now.
  14. 14. © 2013 15 Take a look at the screenshot below for an example of what a circle looks like before customization: [image, new circle] To rename a default circle, click “rename” at the very top of the table. To edit the description of your circle, click on “edit description”. Here’s an example, where one of the default circles has been re-titled to “Bloggers”, entering in a description that quickly identifies the types of contacts I will add to this new circle: Creating clear descriptions for each circle is important as it will help you better organize your contacts once you start adding people to your circles. As time goes on and you have multiple circles of contacts, you will be able to view individual streams and updates from each group of contacts by clicking “View stream for this circle” at the very bottom of your circle’s information table as shown below:
  15. 15. © 2013 16 You can also search for specific contacts later on, by opening the information table for each circle you’ve created, and clicking on “Search” in the top right corner: You can have as many circles as you wish, creating new ones by clicking on the circles icon in the navigation menu. [image my circles]
  16. 16. © 2013 17 As you can see I've got various contacts in different circles, depending on interest. Add anyone to any of your circles (or multiple circles) by simply dragging their name to that particular circle. On the left side you'll see that inside the Circle it says, 'Drop contacts here to create circle'. Once you drop the person there, you'll have the chance to name your Circle. This is simply organizing your list. You can go through the people you've added and sort them later, or you can add them to the Circle that you want to upon adding them on their Google Plus page. What I like to do is create two separate circles by interest level and also for prospects versus customers. This way, when I send messages, I can target a specific group. For example, I may want to send all of my customers a notice about an upgrade to a product or course they’ve purchased. After I've contacted them I can go back to Google Plus and create a message that goes only to my list of prospects. Think about what your contacts might do. They may have an email list they'll promote your product to, also might send a message to THEIR Google Circle contacts. Action: Begin by creating a handful of circles, with each one categorized based on the people you’re in contact with. For example, you might create a circle for “Family”, “Friends”, “Business Partners” or “Customers”. By creating individual circles for each group of contacts, you can post content that goes out only to specific audiences, allowing you to "tailor" your content and updates so they are shared only with specific groups. Each time you create content, or post updates to your Google plus profile, you can choose which circles can view it, making it easier than ever to create content that is targeted towards specific groups of people. This is VERY powerful, because instead of posting an update as you would on Facebook or Twitter to your entire following, you can create content around specific audiences, which gives you the opportunity to connect in a very different, and far more personalized way. It’s social segmenting at its best!
  17. 17. © 2013 18 Google plus Circles are the very fabric for connecting with other users on the network. Unlike a “Facebook Friend” that forces both parties to maintain an equal relationship, a Circle works more like a one way street. By adding you to my circles, I am saying that I am interested in what you have to say. However by doing this, you will not see anything I publish, until you add me back. This gives all G plus users much more control over how they make connections. Circles also double as content filters, allowing you to filter down the content you view in your main stream to that that comes from those in a specified circle. For example, if I want to just see what my “MMSpark” circle has been sharing, I can simply choose that circle from the top of my main stream. [image stream by mmspark] While this feature might not be of use if you are only connected to 50 other people, 5000 users is much different. Using the Circle filters allows you to have better control of the content coming at you and stop it from becoming overwhelming. Finding Contacts You can easily find existing Google plus contacts by entering in part of their name or email address into the search box at the top of your Google account’s main page, as shown below: [john search] If the person you are searching for is already on Google plus, they will appear within the search results window otherwise you will be given the option to invite them to Google plus. You can also see if they’re in your circles and how many circles they belong to. Google will also suggest users based on your existing gmail contacts, and
  18. 18. © 2013 19 if you click on the blue search button (with the magnifying glass) you’ll be taken to the search menu: [search options] From here you can search for, or within, people, communities, circles. It’s incredibly powerful and a quick way to build up your connections, but in a highly targeted manner. Building Targeted Circles You can also find Google plus users from within your niche market by exploring Google plus directory sites, including: With GGL Pls, you can browse Google plus users by tags, locations and categories. For example, if you were interested in finding people who were interested in marketing, you would click “Marketing” from the list of available tags in the left hand navigation menu as shown below: You can add your Google plus profile link to this directory and assign tags
  19. 19. © 2013 20 to it to help people find you. You can add up to 3 tags to your profile, as shown below: Choose your tags carefully, as they will help other like-minded individuals find you! In this example, I am focusing on business contacts and people who are interested in work at home, marketing and blogging. You can edit your tags at any time by logging into your account and editing your profile box. Click “List yourself in the Google plus directory” link at the very top of the page to add your profile into this ever-growing directory. You can also download a free Google plus widget that lets you add your Google plus profile box to any website or blog that you own. In order for your profile to appear within the directory, you will want to
  20. 20. © 2013 21 make sure that you’ve allowed “Anyone on the web” to see your Google plus profile. To do this, log into your Google plus account and click “Edit Profile”. You can assign different viewing permissions to every part of your Google plus profile, so begin by clicking on each area and making sure that you’ve selected “Anyone on the web” as shown Privacy settings works the same way for all of your circles and updates as well, so once you’ve created a few different circles and you’ve begun to add contacts, you can assign different settings for each groups of contacts, such as allowing only those within circles to see specific updates, anyone on the web, or only you for personal notes that you don’t want to make public:
  21. 21. © 2013 22 Another way to quickly build targeted circles of contacts is by finding the Google plus profile of an authority in your niche market, and then browsing their contacts, adding those that share similar interests and that you feel you could connect with! When you find someone that you’d like to connect with, click on “Add to circles” from their main Google plus profile page. You will be able to select what circle you’d like to add them to: Try to keep your contacts organized, so that you can later create content and updates geared towards specific audiences. Each time you add someone to your circles, you can choose to add them to multiple circles, or you can create a new circle if needed:
  22. 22. © 2013 23 Whenever someone adds you to their Google plus circle, you will receive an email notification about it, giving you the opportunity to add them to your own circle. You can customize what emails you are sent through the Google plus system by logging into your Google plus account and clicking on “Settings” from the very left navigation menu from your Google plus profile, as covered previously. You’ll also receive notice that new people have added you to their circles, and are now sharing information with you by browsing the “update snapshot” that appears in the top right corner of your Google plus account (as shown). The status icon will change color whenever a new update is posted, such as new people who have added you to their circles, or existing contacts who have posted updates. You will also see a snapshot of new people who are sharing information with you on the front page of your Google plus profile each time that you log in: Google plus will also start recommending people that you should follow as you begin to add people to your circles. The recommendations are based on existing contacts and people that you have in common with
  23. 23. © 2013 24 others. You can also invite people to Google plus by clicking on the “Invite Friends” tab that appears in the right hand navigation column of your Google plus profile page as shown below: When you click on “Invite Friends”, you’ll be given the option of inviting people by email, or you can choose to share this link with a group of people in the event you wish to invite multiple people to Google plus. Streams Let's talk more about Streams for sending targeted content. A stream is where you post a message on your page, a bit like posting on your Facebook wall or making a LinkedIn status update. However, with the streams feature on Google plus, we can select who gets to see the messages you're posting on your stream. For example, you may want to post more of a 'personal' message to your best customers. To do this, write a message in your stream box at the top of your page. [image - streams] After that, click on the 'Add circles...' button. You can select which group (or, 'Circle') gets to see your stream message. When you click this you'll be able to see all of your Circles and you'll be able to select which ones are able to view your stream message. After that, it's just clicking the 'Share'
  24. 24. © 2013 25 button. That's it, it's pretty simple. Make a few circles to keep in touch with your customers and your partners, post a message informing them of whatever you need to and you're set. Filter your information You can choose to browse through streams from all of your circles, or by each circle at a time, filtering your streams to display only content from specific circles. This makes it easy to discover new content and updates from segmented groups! TIPS for marketing with Google plus Tip #1: Google plus Viral Marketing One of the most powerful aspects of Google plus is the +1 function. This allows individuals to “+1” content they like which has the potential to make your marketing go viral through Google plus users. You can add a +1 button to your own blogs and websites, and you can even customize your +1 button. Just visit the following URL to customize your +1 button. [image - +1 button] The +1 button is essentially like the “Like” feature of Facebook. It promotes the links to your Google plus friends, and the more of your friends who vote for the link with a +1, the more your link will be promoted. We’ll cover this powerful tool in more detail shortly. Tip #2: Getting Google plus Friends Obviously, getting contacts is paramount. The more friends you have, the better, but they must also be targeted. It won’t do you a lot of good to have a million contacts if they aren’t interested in what you’re offering!
  25. 25. © 2013 26 Make sure to use the powerful “people finder” search option in Google plus. And, also check out various Google plus directories to find people who are interested in your niche. You will probably also want to add yourself to the directories, as well. Below you will find a few directories to try. With, you can add your Google plus account by copy and pasting in your Google plus ID, which is a string of numbers associated to your account. You can find your number sequence by visiting your Google plus profile account and looking at the top URL, which will look something like this: Copy only the number part of your Google plus URL and paste it into the top text box on as shown below: Another popular directory is found at: which has over 950, 000 Google plus users currently indexed within their directory. With FindPeopleOnPlus, you can search for people based on relationship status, location, number of followers, gender as well as based on their Twitter and Facebook accounts. There are also directory sites that are being created around other Google plus services, such as a website dedicated to
  26. 26. © 2013 27 listing available hangouts, upcoming scheduled chat sessions, and open channels. Doing a Google Search for “Google Plus Directory” will yield multiple results. Most directories where you can add your Google Plus profile will require your Google Plus ID number. Don’t Forget the Tags. Tip #3: Moderate your Promotion One of the biggest mistakes people make with social marketing is spamming their followers. While social marketing is essentially permission- based, you can still spam your followers if you post too often. Because of the potential viral marketing element, it is especially important to moderate your promotion on Google plus, because you want those promotions you make to be impactful. I suggest posting no more than 2-3 links each day at different times so you cover the various time zones. This will give you the biggest potential to be respectful to your contacts and not flooding them with promotions. Don’t forget to mix your promotions with useful content and links. This will get people to pay attention to everything you post, because they won’t want to miss anything important. Make sure you get them used to seeing useful, important links from you! Tip #4: Streams As covered above, a stream is a newsfeed that includes your own posts and updates, as well as those of the contacts in your circles. You can think of it like Google plus’s own RSS feed. You can view your stream by logging into your account and visiting the main page. Don’t neglect to do this, because you can make great use of it. Watch your stream carefully. Whenever someone posts something related to your niche, especially if it’s a question, be sure to contribute to the
  27. 27. © 2013 28 discussion. This will help boost your reputation within your niche, because people will see that you are knowledgeable, and they’ll also see how helpful and friendly you are. Remember, the stream isn’t just there for your own updates. Pay attention to the updates of your circle and you’ll get a lot of great promotional and branding opportunities out of it. Tip #5: Hangouts Hangouts Hangouts are live, multi-person video conferences between Google plus users. These are great, because they can be used for webinars, and you can get a lot of people together at once. Hangouts are great for making presentations to your audience. Be sure to put together an outline or script before you begin to eliminate a lot of the “ums” and “uhs” you might get otherwise, and schedule the webinar a day or two in advance to give people plenty of time to clear their schedules. One major reason you should use Hangouts is because you can get live feedback from the other people who attend the video chat. This allows you to figure out what people want to know without having to ask them upfront. Additionally, it allows you to make a physical presentation by showing real world examples of what you’re talking about. This could be especially helpful for live how-to demonstrations where you want to demo a product or share your screen. Hangouts offer a level of human contact a standard chat never could, and they can be an excellent marketing tool if used properly. While in a Hangout you can share your screen, collaborate on a document or spreadsheet or even watch YouTube movies together as a group. Nowhere else on the Internet do you have the ability to connect with people on this personal level for free. Google, in an attempt to promote
  28. 28. © 2013 29 the Hangout feature have had a number of large celebrities host their own G plus Hangouts, allowing them to directly connect with fans. This includes Conan, Obama, Dali Lama and David Beckham to name a few. [image – Jesse J hangout] The singer Jesse J recently hosted a Google plus Hangout See how Jesse promoted her hangout – [image jesse j hangout promo] You can get a funky graphic like this designed on and promote your hangout with pizzazz! To make this feature even better, Google recently rolled out the new “On Air” feature, which allows you to broadcast your hangout live to anyone on Google plus while it records the Hangout for you. After it’s completed, the recording is automatically sent to your YouTube channel for some simple edits and republication to anyone on the Internet. In essence, this feature allows you to become your very own mini production company. Many people have even started their own G plus TV Shows. These recordings are then posted to their other websites and other networks from YouTube, allowing them to reach far more than just those on Google plus. I have also seen musicians hold live concerts, cooks teach cooking classes
  29. 29. © 2013 30 and astronomers look at the night sky together. The possibilities are truly endless. Starting a Hangout You can call your Hangout anything you choose, and allow only certain circles to access this communication channel. You will need to install the Google Voice and Video plugin in order to create or access hangout. Click “Start Hangout” from your profile page to open up a channel in which those within your circle can communicate with you. You can set your status as available or offline, and when you’re active, people from within your circles are able to connect with you via video live feed. In fact, you can have as many people within a video channel as you wish – absolutely free! Once you select “Create a Hangout”, you will see the load screen. This is will be covered in more detail in the video training because it’s easier to demonstrate than to try and explain! Tip #6: Sparks/What’s Hot [image sparks] Sparks is a recommendation based search engine. You can use it to share interesting content, including your own, and to seek the content shared by others within your circles. [sparks page]
  30. 30. © 2013 31 You can subscribe to live feeds and receive instant updates on content shared around those topics. That also means people will be able to receive the recommendations you make. You’ll be able to share pictures, videos, and links to websites, blog posts, and more with those people who are in your circles, as well as those who add you to their contact list. [image – sparks add to circles] When viewing the What’s hot section, you can click on the Share link to Share the info with Circles. You can also link to the post, leave a comment, view the post’s activity and much more. [image – whats hot] Play around with this and you’ll find new people to add to your circles, new communities to join and some interesting information to share with your followers. [image – sparks comments] This makes it easy to get your information in front of people quickly, to keep them updated in one central location, and to find breaking news and information in your niche that you can share with others Tip #7: Google Plus Messenger With Google Plus Messenger, you can have a chat room on your phone with multiple contacts at once. You can chat, invite others, share web links, photos and more. All from your mobile phone’s Google Plus application If you’ve ever wanted to get into mobile marketing but didn’t know how, this is the perfect chance for you to give it a try! You can also sync your Google plus account with almost any mobile device, allowing you to instantly upload photos, tag locations with your phone’s GPS, add locations to your updates, and much more.
  31. 31. © 2013 32 And don’t worry about privacy. You can set permissions on things like photos and locations so only people in specific circles can see them. That way, if you only want family to see your locations, your other contacts won’t be able to find out where you are. This is an extremely important tool, but remember to use it wisely. People will get upset very quickly if you abuse this feature, especially if they get charged for the text messages they receive. So don’t overuse it, but use it for important updates. Tip #8: Your Profile When you create your Google plus account, make sure you fill your profile out completely. One of the biggest mistakes people make in social marketing is to treat it like a marketing tool and nothing more. The thing that makes social marketing effective isn’t the “marketing” aspect. It’s the “social” aspect. You have to treat it just like you would if you had nothing to market. The more thorough your profile, the more “real” you become in the eyes of your contacts. This level of personality is what makes social marketing so incredibly powerful, so don’t forget to make use of it! Tip #9: Avoiding a Ban While using social marketing is essentially permission-based marketing, it is still possible to get banned if you’re not careful. It’s important to take precautions to avoid such a fate, because losing your account means losing all the work you’ve put into building contacts and nurturing them. The first thing to remember is to be respectful. Don’t spam people with endless links. Don’t send them marketing through private messages. Don’t post links to questionable content.
  32. 32. © 2013 33 Most importantly, never use those services that use scripts to trick people into sharing your content. This will get you banned very quickly from any service you do it with, including Google plus. Also, don’t just indiscriminately add thousands of people. The service is new, but it definitely has the potential to be abused. You will undoubtedly begin seeing people getting banned for adding too many people too quickly in the near future under the assumption that only spammers do this, so be careful! You can always get more contacts by adding your URL to your forum signatures, email signature, blog posts, your blog sidebar, and Google plus directories. Tip #10: Create a memorable Google plus link In order to make it as easy as possible for people to find you on Google plus, you might want to use a URL shortening service made specifically for Google plus. This will make it easy for you to remember your link when you need to give it out, and it will look much neater when you include it in forum signatures, emails, blog posts, etc. There are many Google plus shorting tools available. Currently, the most popular tool is This service will shorten your URL to, making it extremely to remember and share your link. This service is absolutely free. A word of warning. I read someone recently that vanity url’s might not be indexed and that Google prefers the long string ID so use the vanity ID on your business card, for example, but not as part of your online search terms or keywords. Promoting Your Google plus
  33. 33. © 2013 34 +1 Button - The New SEO Method Marketers use seo to get their pages high in Google’s search results. With Google’s new +1 button there’s a new seo method. By clicking the +1 button you’re making a public recommendation. You’ll find +1 buttons in two main places: 1. Within the Google organic search results. When people click the +1 it adds that to their google social plus. When other people in your network search for something similar, they’ll be able to see who else in their network searched for a particular ad. This gives people an idea of how popular a website is and will drive traffic to your site. Now let’s look at something that's more along the lines of Twitter. Go to, and instead of clicking a +1 button next to a search result which will only be shared on your +1 page on your profile, click on a random page that has some social media icons on it. Of course, here's that nifty +1 button. Now when we're in Google, the +1 button next to a search result says, 'You publicly shared this' and it adds to that +1 page of yours. But it's a little bit different when we're on a web page.
  34. 34. © 2013 35 Let's click this little +1 button and see what happens. Do you see the box that it gives you? This easily allows you to share this with any of the circles in your stream as well as showing up on your +1 page. What happens is that this automatically adds a photo, a snippet of the page to your stream. That’s pretty cool! So whenever you're promoting a product page, some copy or a sales letter, or anything that's going to make you some cash, you can put it in your stream so people will easily notice it. It's kind of like Twitter. But better since it's more automatic and it adds a photo. 2. On a webpage When you’ve clicked on a +1 box and it turns red, you have the option to share your plus 1 on Google Plus . Clicking on the Share selection will show you a sharing dialog box. You will see the item you shared as well as a box for you to enter comments. You can select specific people to share with by selecting Circles to share with. Manage Your +1’s
  35. 35. © 2013 36 To manage all your +1’s in one location, first go to your profile. From the Home Page, click on your Google Plus Profile, click on the +1’s Tab. This tab will show all the items you have +1’d as well as shared. To remove something from this tab, simply click the x to remove it +1 For Maximum Traffic Each time someone clicks the “+1” button, it adds weight to the content or page, essentially helping it gain more exposure, boosting its search engine ranking. In other words, when you +1 content, you are indicating to those found within your circles that you have something you’d like them to check out, or that you believe to be valuable or worthwhile. Hot Tip: You can “+1” your own websites, blogs and content each time you post a new feed or update in your Google plus stream! By doing this, those that are part of your circles will see your recommendation and in turn, they too may +1 your update. The more +1’s
  36. 36. © 2013 37 that your content receives, the more exposure it will be given! +1 Wizardry Alright, so here's what you've been waiting for. In this section we'll be taking a look at getting a load of +1 clicks in various ways. I'm also going to show you the simple application for adding a +1 button to your website, and give you a few ideas on how to encourage people to +1 your page. The +1 button plays an important role in Google's search engine results display algorithm. Traditionally as marketers, we spent 90% of our time optimising our pages and building backlinks to get our pages to #1 in Google. And this is still important. But since this +1 factor is a part of Google's new algorithm, marketers need to also spend time getting as many organic +1 clicks as possible. This will get your pages to #1 quicker than ever before. So how can we maximize these +1 clicks? First, add the +1 button to your website using: plus1/button Add the +1 button right below the article. That's a very effective strategy. This appears right by some other social media icons so it blends right in. It's a good idea to have a blog or ezine where you post updates frequently, so every time you post an update, you'll have a +1 button for people to click.
  37. 37. © 2013 38 For example, let's say that you do video updates for your blog. Every time you do a video update make sure to ask your viewers at the end, 'If you liked this video, click the +1 button'. This way you're encouraging people to take action. Cool Tip: Come up with a cool photo that instructs readers to click the +1 button at the end of your blog posts. You can have one made on! Cool Tip For Wordpress Users: Instead of copying the code and manually pasting it into the html for every page install a Wordpress plugin that adds the +1 button to your blogs automatically. So now you're starting to see the big picture. There's potential for content to go viral very easily with Google plus because of the stream feature combined with a +1 button on one of your pages. It's like the domino effect. Take advantage of it, and start doing it NOW. If you do, you'll be far ahead much of your competitors. Social Media You should also customize your Google plus profile to include direct links to your website or blog. You can add links to your profile by clicking on “Edit Profile” and clicking the globe icon as shown below: One thing to keep in mind that you should create an “About Me” page on your website or blog that you can then feature inside of your Google plus profile.
  38. 38. © 2013 39 When adding links to your Google plus profile page, you’ll be given the opportunity to choose a single link that represents who you are, and provides more information about you. This link will appear inside of your search engine listing for your Google profile and again, helps to determine who you are, and what you’re all about. Synchronizing Your Social Accounts Automatically Update Your Twitter, Facebook, LinkedIn and Pinterest Status You can easily update your status on the other social platforms automatically using a Chrome extension called “Extended Share For Google Plus”. To do this, you will need to be using the Chrome browser, available at Now, when you post you’ve got the option of sharing your content with your other social media platforms. Time Saver: Importing Facebook Contacts Starting up a new social account takes a lot of time and energy. You need to add your contacts all over again, start posting regular updates and engage your audience. You now know how to automatically post updates from Google plus to your Facebook, Twitter and other social media accounts. But, is it possible
  39. 39. © 2013 40 to save even more time by importing your Facebook contacts into your new Google plus account? You bet! While it requires a few steps, it’s actually very easy to copy over your Facebook contacts into your Google plus account. Here’s how to do it: Step 1: Create a free Yahoo email address Step 2: Log into your Yahoo! Email account and choose the “Contacts” tab from the navigation menu. Step 3: Click “Contacts” from within your Yahoo! Email account, selecting “Facebook” from the available menu. You will now see a menu that offers you the option of importing your contacts from Facebook, Gmail, Windows Live Hotmail and more. Click on the Facebook icon to begin.
  40. 40. © 2013 41 You will now need to log into Facebook through your Yahoo! Mail to begin importing your contacts. The process may take some time, depending on the number of Facebook contacts that you have. When complete, you will see a “Congratulations” screen indicating the number of contacts that have been imported into your Yahoo! Email account: Step 4: Log into your Google plus account and click the “Circles” tab. Step 5: Click “Find & Invite” from your Google plus account, and click the Yahoo! Button from the options menu.
  41. 41. © 2013 42 Click “Agree” on the pop up window that appears, authorizing Google plus to import your Yahoo! Email contacts: Note that if your Yahoo! Email account was just created, you will have to wait 14 days before you are able to import your contacts. Search Google Plus for Content Content curation is another great benefit of Google plus. It’s a great way to collate and curate information from different sources, and to share highly targeted and tailored information to your different circles. From your Google Plus Home Page. Locate the Search Google plus box at the top, near your Home Page navigation. [image – google search] For business pages you can curate different content and share with your customers, suppliers and partners, as appropriate. Business Circles
  42. 42. © 2013 43 Notice that your default Circle options are different for a business page. This makes it easy to post sales information to customers and work information to Team members. How To Get Engagement The main tip is to find the right communities, join them and then post there – not just on your home page. Join a number of communities and try to visit them every day to start with. See which ones you feel most at home with and then get involved. Simples! 5 Ways Google plus Changes Search Here are a few ways Google plus will influence how you get traffic from Google’s search engine, whether by boosting your position in search results, increasing the chances that people will click into your site, or other factors. 1. Improving Google Search As a result of Google plus, Google will be able to improve its search engine results pages through the information it collects from your social circle. Google plus offers a lot of elements that allow Google to understand trends and what people are interested in faster than ever before. Not only can they see what you share with your friends or what you’re reading, they can also see which of your friends are most important to you. Essentially, Google is getting deeper vision into how individual users share and discuss things on the internet. When placing recommendations on the results pages or looking for a certain page to promote, Google will now know which of your friends you trust and listen to the most. Also, Google will have better insight into who your favourite authors are on certain blogs. If a blog has many authors and you tend to prefer a few of
  43. 43. © 2013 44 them or specific topics that the blog covers, Google can better adjust its rankings to show what you are interested in. 2. Improved Search Results Quality Another benefit that Google plus brings to search is that results become much harder to cheat. Google can now more easily police who has a real profile and who is a spammer, and watch how they try to influence search results. It's not for Spammers. So that's a good thing! Top Tip: For that reason, don’t even think about buying Google plus Like gigs on sites like Fiverr. 3. Changing How You Get Traffic The +1 buttons appear in Google’s search results and can be embedded on other websites as well. They are tied to a destination page address, just like shares or tweets are. The +1 count that is displayed on each button is based on the address of the page where it sits. This detail is really important to be aware of, because this may influence how you design your website. If you’re creating landing pages for paid search campaigns, and your pages have several variations, all of the +1 votes that you earn will be broken down separately for each page address. Also, be aware that the number of +1 votes you have for a specific page can affect its Quality Score, which is critical when working on a budget for your paid ads. This isn’t a huge problem, but it’s important to be aware of. Every time you move a page or change the address of something, you’ll be resetting the +1 count for that page. 4. Improved Click-Through Rates
  44. 44. © 2013 45 The fourth major factor here, which is an often forgotten attribute to SEO success, is click-through rate, or how often people who see you on their results page actually click on your page in the results. One of the powerful ideas behind the +1 votes is that if you can see that certain results are extremely popular, or that people found a specific resource particularly helpful, you have that information available without even clicking into the site. You can see how many people have already found a certain page useful before you ever click or read any other details about it. This is similar to what Twitter and Facebook have given us access to with some of their customized buttons that reveal numbers of times something has been shared. Savvy marketers can take advantage of a powerful “first post” effect. In other words, people might be more willing to share a piece of content if they have a chance to be one of the first people to spread the word. In any case, Google plus gives us more opportunities to speculate about social proof and its effect on social and viral behaviour online. The access to this insight will strongly encourage searchers to click on specific “good” pages and ignore ones that are not as popular with their readers. As you can see, Google plus is not just like any social network out there. It has the power to affect our search habits, and Google is not afraid to use that to its advantage to penetrate the social media space. While here we’ve covered the important ways in which Google plus affects search results, there is one more element that needs to be discussed. With Google plus Business Pages, Google also rolled out an interesting new integration between Google plus and Google search. The name of this integration is Direct Connect, and in the next section, we will discuss what it does and how to set it up.
  45. 45. © 2013 46 5. Direct Connect plus How to Set Up Google plus Direct Connect Google have added a feature to Google search in which adding a ‘+’ when searching for a brand will bring up their Google plus business profile. This doesn’t yet work for all pages and so might take a while to become fully functional. Users who want to find a company’s Google plus page can now simply add a “+” in front of the company name in search to go directly to a company’s Google plus Page and skip over the traditional search engine results page. In order to enable this awesome new “ +” search operator to work for your business, you first need to install the Google plus Direct Connect code on your business website to help verify that your Google plus page is the “official” page for your business. To do this, go to your Google plus page, and click the “connect your website” link under the “Get Started” section. Once you have done this, you will be taken to a screen that gives you options for six different Google plus buttons. One of your options is to display no button and just install the Google plus Direct Connect code on your website. That said, don’t you want people to connect with you on Google plus? So go ahead and use
  46. 46. © 2013 47 one of the buttons to turn website visitors into Google plus Page subscribers! Once you add the code to your website, you will be eligible to be included in Google Direct Connect. But keep in mind that this doesn’t happen automatically. Google has stated it will be using an algorithm to determine which companies get included. Make sure you are promoting your Google plus Page on your website, blog, and other properties away from Google plus to help influence the Direct Connect algorithm and get your business listed. +Mentions In the same way you can “+” or “mention” someone, similar to the way Facebook tags friends as you start typing their name in. Claim Your Google Authorship Google Plus is also important in regards to preventing duplicate content penalties when people copy your content. It basically attributes your content to your Google Plus author profile, so be sure to fill out all your
  47. 47. © 2013 48 website URL’s on the Google Plus profile and link back to that profile from your About page. Once your Google authorship is set up and you’ve got enough connections you get the added benefit of your picture appearing next to your search listing. This has been shown to improve your perceived trustworthiness and give you a higher click through rate. It might even mean you get more clicks and traffic than a listing higher than yours in the search rankings. To get your face in the Google search results you need three things: 1. A Google+ account 2. A snippet of code added to your blog/posts that you author. 3. A link on your Google+ profile back to that blog/those posts. Follow these steps to set up your Google Authorship:
  48. 48. © 2013 49 Firstly, open your Google plus account. Once you’ve done that go to your blog and open up the code for your About page. You need to add a special link back to your Google+ profile from your About page. Actually, it’s just a regular link but with a special element. The link should look like this: <a href=”http://YourGoogle+ProfileAddress” rel=”author”>Google +</a> It is really important that you include the rel =”author” part of the code as that is what tells Google that you are the author of that content. Google will check for a connection between your content pages (websites, blogs and articles) to an author page (about me) and your Google Profile as a way of identifying you as a content developer and author. By placing a link to your Google profile, and by using the “rel=author” anchor text to hyperlink to your Google plus account, you will simply make it easier for Google to confirm authorship. Just make sure that you place a link TO and FROM your Google Profile on your content pages or About Me page. Google looks for a 2-way link structure in order to confirm that it’s really you! Google Authorship Checker You can check you’ve set this up correctly using the Rich Snippets tool at
  49. 49. © 2013 50 Google plus has recently undergone another upgrade and one of the main enhancements is in its photo viewing and editing capabilities. Google plus is a fantastic medium for photographers and others in the visual arts. Perhaps they’re also trying to incorporate some of the best features of Pinterest as well as Facebook and Twitter! Being able to instantly upload new pictures to Google plus is a huge plus, but make sure you set your settings correctly as you might not want every picture you take shared publicly on the web. Instant Upload There are other features that have been introduced to Google plus users as well, including plusMobile, allowing you to sync your Google plus account to any mobile device such as an iPhone. You can upload photos instantly, and even use your phone’s built-in GPS to tag places, and allow your contacts to keep up with you’re doing! You can also optionally add locations to your Google plus updates, so that your contacts can see where you are at any given time, by adding a location link to every Google plus post you make! In addition, you can take advantage of Google plus’s “Instant Upload” utility, which enables you to upload photos directly from your mobile device. You can choose to add your photos to a public or private album, and set permissions so that only specific circles (or all of your circles) can see them. Installing Instant Upload To install Instant Upload, you must first have Google Plus Mobile on your Android device. Go to the mobile website to get started Enabling Instant Upload
  50. 50. © 2013 51 When you use Google Plus Mobile for the first time, you will be prompted to either enable or disable the Instant Upload module of Plus Mobile Changing Instant Upload Settings While your Google Plus Mobile Application is open, go to the settings menu. From here, you can enable or disable the Instant Upload feature Visit your Google Plus account from a computer, not your phone. View your photo albums and click on the From your phone album. Click on the From your phone album to view your Instant Upload content. Advanced Google plus Tips & Tricks There are many different options and features available within your Google plus community that will help you enhance productivity and to quickly expand your outreach so that you are able to consistently build contacts and networking opportunities. One of the ways that you can reach out to existing contacts is by choosing to notify specific circles or individuals when you post important information or updates. Keep in mind that you should use this option carefully, so that you are not flagged by the system as sending spam. To notify circles of important updates, click “Notify About Post” when you create a new update within your Google plus account, as shown below:
  51. 51. © 2013 52 Personalizing Your Updates You can choose to mention people within your content and updates in the same way that you would twitter, using the @ symbol like this: "@username is a true inspiration". You can also mention someone with the plus (+) symbol like this: " +username is a true inspiration". In addition, if you find that someone is posting too regularly, or you aren’t interested in all of his or her updates, you can choose to “Mute” the conversation so that it no longer appears in your stream. Track the engagement and popularity of your posts t=plus Replace the xxxxx with your Google ID which is a 21 number string and looks like this: To locate your G+ ID number, click on any of the tabs in the Google plus dashboard. Similar to Edgerank for Facebook, the handy Suomi tool shows you which of your posts have had the most comments, shares and engagement. Custom Codes
  52. 52. © 2013 53 Here are the custom codes to use when writing new content for your circles: Bold your text: *word* - wrapping your text in star asterisks will bold that part of your text. For example, if I enter in *hello*, the word hello will appear in bold. _word_ will make your word italic. Just add underscores around the words that you would like to italicize. -word- will create a strikethrough, changing this into this. These are just a few quick ways that you can enhance your content while making certain words or titles stand out to your readers. Prevent Email Flooding By default, everyone who is part of your circles can send you email directly through gmail. You can disable this by clicking on “Profile & Privacy” – and “Edit Visibility” on your profile page as shown below: Direct Permalinks If you’d like to share a Google plus update with visitors to your website or blog, you can find the direct permalink by loading the content or update, and locating the “Link to this post” from the drop down menu of your update.
  53. 53. © 2013 54 The +1 button and Adwords This magic +1 button takes only a couple seconds to click, and by people clicking it, they're recommending you to the world. So where does this +1 button show up? In a few different places actually. Let's take a look at one standard example: When people see ads that they like and they click this button, it adds it to their Google social network, and that's where it's going to pay off. Once the +1 buttons are clicked and they're saved to someone's social network, and someone else within their network runs a search on something, they'll be able to see who in their network liked that particular ad. People are still in the process of catching onto advertising on FaceBook. They keep a list of friends to offer their products to, kind of like having a list on Aweber or GetResponse. Another thing they do with FaceBook is buy advertising via banner ads, and so on. So if they think FaceBook is the way to go as far as social media, wait until they discover what Google plus has in store for them... This gives the person an idea of how popular the website is and it'll drive more traffic to your pages. We all know that people are more likely to click on the first 3 links within a Google search, so this will only add value and more 'clickability probability' to your pages. It doesn't stop there though. Let's say that you're a paid advertiser on Google: Isn't this just the best? If you're an avid user of Adwords (PPC in general), you'll absolutely love what's going on with Google +1. Image you've got a PPC campaign running via Adwords. When someone clicks the +1 button, you will NOT be charged for a click in your Adwords account. So that's a relief! So by people clicking on the +1 button next to your ad (or, ANY plus1 button anywhere for that matter), you'll be getting the golden seal of approval and people will take more well to it.
  54. 54. © 2013 55 Another benefit of the Adwords and +1 deal is that you'll be able to see which ads are getting the most +1 clicks and you'll be able to decipher your competition better. That's only just the beginning. There's a lot more detail coming up, so hang tight. Also, we are not limited to this displaying in search results, and on the Google ads that I've just shown you. We can also add this to any page on your website, like so: ( +1 button page) Now take a look at this little screen where it's in action: [image] So this is functioning somewhat as a social media icon, right alongside the other big names out there. We will get onto how to add this to your site soon as well as other methods of implementing Google plus into your daily marketing activities. First we need to cover the basics and set you up with an account. Let's take a look at that now. Events While Google plus is not the only network to offer Events (Facebook Events for example), Google plus does it well. Part of this is because of the growing product integration between all of the products and services Google has to offer, with G plus being the nucleus. Creating an event is as simple as a few button clicks from within the network. You can even invite people to your Event via an email address, aside from just their Google plus user name. With the Google Calendar integrating with Google plus, any event you agree to go to will automatically show up in your calendar and even send you notifications about the event.
  55. 55. © 2013 56 One of the best features of Google Events is the “Party Mode”. If you have this feature enabled on your mobile device, all images you take while at the Event in question will be automatically uploaded to the Event page itself, allowing you to share those images seamlessly with everyone around you. While this feature might sound gimmicky, as a photo educator, I create an event for nearly every one of my Photography Workshops. Using party mode, my clients mobile behind the scenes photos are automatically being uploaded and showcased to the world about my workshop. Talk about great marketing! In Summary Anyone who is serious about promoting their business should look seriously at using Google+. Google plus is at the forefront of emerging technology, and new developments in social networking. This is the perfect time to join the game!
  56. 56. © 2013 57 Get found online before your competitors even realise the opportunity they’re missing! Feel free to add me to your circles! JOIN ME ON GOOGLE+ See you on Google plus! Cassie Hicks p.s. The time is now so don’t wait, jump in and start using the power of Gplus to build your business! p.p.s Come and find out how you can make a profit on Google+ in just 15 minutes per day!