Driving Customer-Centricity with Incremental Innovation

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See Joel Nicholson the Managing Director of Marketsoft presenting at the ADMA Global Forum 2013 - http://youtu.be/FQtMOzF63kk …

See Joel Nicholson the Managing Director of Marketsoft presenting at the ADMA Global Forum 2013 - http://youtu.be/FQtMOzF63kk

Visit our blog at - http://www.marketsoft.com.au/blog/

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Transcript

  • 1. Customer centricity
  • 2. No Silver Bullet
  • 3. It is hard, the struggle & the journey…
  • 4.  Product-centric  Customer-Centric  Client success story – Transformation journey
  • 5. Product-Centric
  • 6. Large acquisition mailings
  • 7. Driven by revenue targets
  • 8. Overseas
  • 9. Customer-Centric
  • 10. Listening
  • 11. Brochure
  • 12. Lifecycle
  • 13. Pathways
  • 14. Major wealth management Company -Transformation
  • 15. 1. Hard stuff 2. Incremental good stuff 3. Awesome outcome stuff 4. Not so awesome stuff 5. Real stuff
  • 16. Hard stuff…
  • 17. Data quality
  • 18. Access
  • 19. Slow data turnaround
  • 20. Predict customer behaviour
  • 21. Measure
  • 22. Segment and personalise
  • 23. 2. Incremental good stuff
  • 24. MarketingTeam
  • 25. Customised Data Sets
  • 26. Support Service
  • 27. Agile Reporting
  • 28. NewTechnology
  • 29. 3. Awesome outcome stuff
  • 30. Available within days
  • 31. Signoff
  • 32. New data
  • 33. New Partners
  • 34. 4. Not so awesome stuff
  • 35. TM Channel only
  • 36. Near real time
  • 37. Pathways
  • 38. 5. Real stuff
  • 39. Served everyday
  • 40. Relationships
  • 41. New Revenue
  • 42. Customer centricity
  • 43. A better world!