Your SlideShare is downloading. ×
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Driving Customer-Centricity with Incremental Innovation

127

Published on

See Joel Nicholson the Managing Director of Marketsoft presenting at the ADMA Global Forum 2013 - http://youtu.be/FQtMOzF63kk …

See Joel Nicholson the Managing Director of Marketsoft presenting at the ADMA Global Forum 2013 - http://youtu.be/FQtMOzF63kk

Visit our blog at - http://www.marketsoft.com.au/blog/

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
127
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Customer centricity
  • 2. No Silver Bullet
  • 3. It is hard, the struggle & the journey…
  • 4.  Product-centric  Customer-Centric  Client success story – Transformation journey
  • 5. Product-Centric
  • 6. Large acquisition mailings
  • 7. Driven by revenue targets
  • 8. Overseas
  • 9. Customer-Centric
  • 10. Listening
  • 11. Brochure
  • 12. Lifecycle
  • 13. Pathways
  • 14. Major wealth management Company -Transformation
  • 15. 1. Hard stuff 2. Incremental good stuff 3. Awesome outcome stuff 4. Not so awesome stuff 5. Real stuff
  • 16. Hard stuff…
  • 17. Data quality
  • 18. Access
  • 19. Slow data turnaround
  • 20. Predict customer behaviour
  • 21. Measure
  • 22. Segment and personalise
  • 23. 2. Incremental good stuff
  • 24. MarketingTeam
  • 25. Customised Data Sets
  • 26. Support Service
  • 27. Agile Reporting
  • 28. NewTechnology
  • 29. 3. Awesome outcome stuff
  • 30. Available within days
  • 31. Signoff
  • 32. New data
  • 33. New Partners
  • 34. 4. Not so awesome stuff
  • 35. TM Channel only
  • 36. Near real time
  • 37. Pathways
  • 38. 5. Real stuff
  • 39. Served everyday
  • 40. Relationships
  • 41. New Revenue
  • 42. Customer centricity
  • 43. A better world!

×