No Silver Bullet
It is hard, the struggle & the
journey…
 Product-centric
 Customer-Centric
 Client success story –
Transformation journey
Product-Centric
Large acquisition mailings
Driven by revenue targets
Overseas
Customer-Centric
Listening
Brochure
Lifecycle
Pathways
Major wealth management
Company -Transformation
1. Hard stuff
2. Incremental good stuff
3. Awesome outcome stuff
4. Not so awesome stuff
5. Real stuff
Hard stuff…
Data quality
Access
Slow data turnaround
Predict customer
behaviour
Measure
Segment and personalise
2. Incremental good stuff
MarketingTeam
Customised Data Sets
Support Service
Agile Reporting
NewTechnology
3. Awesome outcome
stuff
Available within days
Signoff
New data
New Partners
4. Not so awesome stuff
TM Channel only
Near real time
Pathways
5. Real stuff
Served everyday
Relationships
New Revenue
Customer centricity
A better world!
Driving Customer-Centricity with Incremental Innovation
Driving Customer-Centricity with Incremental Innovation
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Driving Customer-Centricity with Incremental Innovation

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See Joel Nicholson the Managing Director of Marketsoft presenting at the ADMA Global Forum 2013 - http://youtu.be/FQtMOzF63kk

Visit our blog at - http://www.marketsoft.com.au/blog/

Published in: Education, Business, Technology
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Driving Customer-Centricity with Incremental Innovation

  1. 1. Customer centricity
  2. 2. No Silver Bullet
  3. 3. It is hard, the struggle & the journey…
  4. 4.  Product-centric  Customer-Centric  Client success story – Transformation journey
  5. 5. Product-Centric
  6. 6. Large acquisition mailings
  7. 7. Driven by revenue targets
  8. 8. Overseas
  9. 9. Customer-Centric
  10. 10. Listening
  11. 11. Brochure
  12. 12. Lifecycle
  13. 13. Pathways
  14. 14. Major wealth management Company -Transformation
  15. 15. 1. Hard stuff 2. Incremental good stuff 3. Awesome outcome stuff 4. Not so awesome stuff 5. Real stuff
  16. 16. Hard stuff…
  17. 17. Data quality
  18. 18. Access
  19. 19. Slow data turnaround
  20. 20. Predict customer behaviour
  21. 21. Measure
  22. 22. Segment and personalise
  23. 23. 2. Incremental good stuff
  24. 24. MarketingTeam
  25. 25. Customised Data Sets
  26. 26. Support Service
  27. 27. Agile Reporting
  28. 28. NewTechnology
  29. 29. 3. Awesome outcome stuff
  30. 30. Available within days
  31. 31. Signoff
  32. 32. New data
  33. 33. New Partners
  34. 34. 4. Not so awesome stuff
  35. 35. TM Channel only
  36. 36. Near real time
  37. 37. Pathways
  38. 38. 5. Real stuff
  39. 39. Served everyday
  40. 40. Relationships
  41. 41. New Revenue
  42. 42. Customer centricity
  43. 43. A better world!

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