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Driving Customer-Centricity with Incremental Innovation

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See Joel Nicholson the Managing Director of Marketsoft presenting at the ADMA Global Forum 2013 - http://youtu.be/FQtMOzF63kk

See Joel Nicholson the Managing Director of Marketsoft presenting at the ADMA Global Forum 2013 - http://youtu.be/FQtMOzF63kk

Visit our blog at - http://www.marketsoft.com.au/blog/

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Driving Customer-Centricity with Incremental Innovation Driving Customer-Centricity with Incremental Innovation Presentation Transcript

  • Customer centricity
  • No Silver Bullet
  • It is hard, the struggle & the journey…
  •  Product-centric  Customer-Centric  Client success story – Transformation journey
  • Product-Centric
  • Large acquisition mailings
  • Driven by revenue targets
  • Overseas
  • Customer-Centric
  • Listening
  • Brochure
  • Lifecycle
  • Pathways
  • Major wealth management Company -Transformation
  • 1. Hard stuff 2. Incremental good stuff 3. Awesome outcome stuff 4. Not so awesome stuff 5. Real stuff
  • Hard stuff…
  • Data quality
  • Access
  • Slow data turnaround
  • Predict customer behaviour
  • Measure
  • Segment and personalise
  • 2. Incremental good stuff
  • MarketingTeam
  • Customised Data Sets
  • Support Service
  • Agile Reporting
  • NewTechnology
  • 3. Awesome outcome stuff
  • Available within days
  • Signoff
  • New data
  • New Partners
  • 4. Not so awesome stuff
  • TM Channel only
  • Near real time
  • Pathways
  • 5. Real stuff
  • Served everyday
  • Relationships
  • New Revenue
  • Customer centricity
  • A better world!