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Driving Customer-Centricity with Incremental Innovation

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See Joel Nicholson the Managing Director of Marketsoft presenting at the ADMA Global Forum 2013 - http://youtu.be/FQtMOzF63kk

See Joel Nicholson the Managing Director of Marketsoft presenting at the ADMA Global Forum 2013 - http://youtu.be/FQtMOzF63kk

Visit our blog at - http://www.marketsoft.com.au/blog/

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    Driving Customer-Centricity with Incremental Innovation Driving Customer-Centricity with Incremental Innovation Presentation Transcript

    • Customer centricity
    • No Silver Bullet
    • It is hard, the struggle & the journey…
    •  Product-centric  Customer-Centric  Client success story – Transformation journey
    • Product-Centric
    • Large acquisition mailings
    • Driven by revenue targets
    • Overseas
    • Customer-Centric
    • Listening
    • Brochure
    • Lifecycle
    • Pathways
    • Major wealth management Company -Transformation
    • 1. Hard stuff 2. Incremental good stuff 3. Awesome outcome stuff 4. Not so awesome stuff 5. Real stuff
    • Hard stuff…
    • Data quality
    • Access
    • Slow data turnaround
    • Predict customer behaviour
    • Measure
    • Segment and personalise
    • 2. Incremental good stuff
    • MarketingTeam
    • Customised Data Sets
    • Support Service
    • Agile Reporting
    • NewTechnology
    • 3. Awesome outcome stuff
    • Available within days
    • Signoff
    • New data
    • New Partners
    • 4. Not so awesome stuff
    • TM Channel only
    • Near real time
    • Pathways
    • 5. Real stuff
    • Served everyday
    • Relationships
    • New Revenue
    • Customer centricity
    • A better world!