10 Commandments of Video Advertising
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10 Commandments of Video Advertising

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Content is King, Distribution is Queen: the secrets behind the most successful viral videos campaign. ...

Content is King, Distribution is Queen: the secrets behind the most successful viral videos campaign.
How to create an amazing branded content and use emotions to spark virality.
A research based on more than 7.000 video advertising campaigns by Ebuzzing learn more here: http://tinyurl.com/q4uloc7

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  • 1. ANDREA FEBBRAIO Co-Founder & VP Sales Europa Ebuzzing @AndreaFebbraio
  • 2. INTRODUCING THE… ONLINE VIDEO COMMANDMENTS
  • 3. TELL A GOOD STORY #1
  • 4. SMART PRODUCT PLACEMENT #2
  • 5. THE BIG BANG #3
  • 6. #4 EMOTIONAL ROLLERCOASTER
  • 7. THROW IN A SURPRISE #5
  • 8. 16
  • 9. THE TOP BRANDED VIDEOS IN 2012 WERE OVER 3 MINUTES LONG FORGET THE 30 SECOND RULE #6 2013 BRINGS NEW SHORTER FORMATS
  • 10. MINE IS BIGGER
  • 11. GIVE YOUR AUDIENCE A ROLE #7
  • 12. CONTENT IS KINGDISTRIBUTION IS QUEEN
  • 13. #8 ENGAGE THE TASTE MAKERS
  • 14. THE FIRST 24 HOURS ARE CRUCIAL #9
  • 15. MAXIMISE VIEWS IN THE FIRST 24 HOURS TURKISH AIRLINE’S KOBE VS MESSI 4.3 MILLION VIEWS IN 24 HOURS OVER 100 MILLION VIEWS IN TOTAL Turkish Airlines: Kobe vs Messi
  • 16. IT’S ALL ABOUT MUSIC #10
  • 17. TELL A GOOD STORY #1 SMART PRODUCT PLACEMENT#2 THE BIG BANG #3 EMOTIONAL ROLLERCOASTER #4 THROW IN A SURPRISE #5 FORGET THE 30 SECOND RULE #6 GIVE YOUR AUDIENCE A ROLE#7 ENGAGE THE TASTE MAKERS #8 THE FIRST 24 HOURS ARE CRUCIAL#9 IT’S ALL ABOUT MUSIC #10
  • 18. FRANCESCA LERARIO SALES DIRECTOR– EBUZZING ITALIA francesca.lerario@ebuzzing.com
  • 19. When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use
  • 20. 31
  • 21. When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use
  • 22. 33
  • 23. When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use
  • 24. 35
  • 25. When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use
  • 26. 37
  • 27. When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use
  • 28. 39
  • 29. When to use New Product Features Live interaction with customers Tutorial Video teasers Promotional Campaigns Video Series Commercial Style Videos When to use
  • 30. 41
  • 31. RIDUCI E COMPRIMIhttps://vine.co/v/bThFt1qVJnW
  • 32. 43
  • 33. PIANIFICA E STUPISCI
  • 34. 45
  • 35. LOOPhttps://vine.co/v/bHVuvrKAmg1
  • 36. 47
  • 37. STOP-MOTIONhttps://vine.co/v/h5HveBHQlb A
  • 38. 49
  • 39. DISTRIBUISCI
  • 40. VIDEO AIRBNB http://www.youtube.com/watch?feature=player_embedded&v=laCLVz WpS0I#t=57
  • 41. JACOPO ERCOLANI HEAD OF MOBILE – EBUZZING ITALIA jacopo.ercolani@ebuzzing.com
  • 42. MOBILE VIDEO IS BOOMING…
  • 43. MOBILE VIDEO IN ITALIA Source: ComScore APRILE 2013 MAGGIO GIUGNO + 124% APRILE 2012 MAGGIO GIUGNO UTENTI CHE HANNO GUARDATO ALMENO UN VIDEO SU DISPOSITIVI MOBILE
  • 44. 60% OF ONLINE DEVICES ARE NOW SMARTPHONES OR TABLETS Source: BI Intelligence
  • 45. SMARTPHONE SALES ARE STILL BOOMING…
  • 46. ANDROID “FRAGMENTATION” IS BIG BUT IMPROVING Reprinted With Permission From OpenSignal, “Android Fragmentation Visualized”
  • 47. TABLETS ARE CANNIBALIZING PCS… Source: BI Intelligence
  • 48. MOBILE IS ENABLING NEW FORMS OF ENTERTAINMENT, COMMUNICATION, MEDIA AND COMMERCE
  • 49. 758 MILLION PICTURES SHARED EACH DAY FLICKR INSTAGRAM FACEBOOK SNAPCHAT 7% 1% 46% 46%
  • 50. 350 MILLION SNAPCHAT PICTURES SENT A DAY
  • 51. MOBILE IS ENABLING NEW FORMS OF ENTERTAINMENT, COMMUNICATION, MEDIA, AND COMMERCE.
  • 52. M-TAB
  • 53. Twitter:@ebuzzing_italia