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MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
MA online and technical communication webinar - Nov 2011
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MA online and technical communication webinar - Nov 2011

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Overview of two online MA courses in communications offered at Sheffield Hallam University

Overview of two online MA courses in communications offered at Sheffield Hallam University

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  • 1st BA in Communication Studies (1970s)1st MA in Communication Studies (1980s)Applied routes: MATC (1991) and MAOC (2001)
  • Noel Williams – writing, multimedia, consultancy in techcommA-F Dujardin – former tech writer/editor and trainer, comm consultancy (incl web comms), interest in online learningGeff Green – multimedia and online commsMike Beaken – writingD Farbey and K Edwards – still practitioners in techcomm, keen interest in online learningKaye Burnett – specialist in corporate communication, esp in public sectorJulie Gillin – PR and journalismCarmel O’Toole – PR
  • Transcript

    • 1. MA Technical CommunicationMA Online Communication
    • 2. Welcome to Sheffield Hallam University
    • 3. Webinar outline  History  Staff expertise  Course content  Student experience
    • 4. Expertise in Communication Studies1970s BACS 1980s MACS 1990s MATC 2000s MAEC
    • 5. Brief historyMA Technical Communication MA Online Communication A suggestion from the  Need for a different Rolls Royce TC course: MAe-C (2001) manager  Collaboration with MA ‘technical authorship’ Computing Studies created in 1991  Renamed MAOC in 2007 Wider constituency:  evolving TC role  Constituency  editors, translators  Intranet comms  content managers  external web comms Renamed MATC in 2001  digital engagement
    • 6. Team backgroundA team of Prof N Williamsacademicsand ‘hybrids’ - C O’Toole A-F Dujardinprofessionalswho are nowteachingtopics related Dr G J Gillinto former work Greenpractices MA Dr M K Burnett Beaken Dr K D Farbey Edwards
    • 7. Course overview Master’s – dissertation project Pg Diploma – 3 short modules and a year-long module Pg Certificate – 3 short modules and a year-long module
    • 8. Pg Certificate year TC Portfolio of reflective practiceCommunication Language and Information planning and writing design theory
    • 9. Pg Certificate year OC Portfolio of reflective practice Corporate Digital media Social mediacommunication and society use in orgs
    • 10. Student background Preferred  A good Honours degree  Relevant professional experience Suitable  Professional qualifications (eg professional membership)  Relevant professional experience One thing students have in common  a (long) gap since they studied formally  no experience of online learning
    • 11. Value of professional knowledgeThere arethree keysources ofknowledgedevelopmenton the MA Peers Tutorscourse.Differentperspectiveshelp youconsideryour practice Literaturein depth.
    • 12. The online learning experienceOnlinelearningenvironmentWorkpracticesReadingWork-basedtasksOwn timeand space
    • 13. Social media useTraditional media Social media  Group blogging  Social bookmarking  Screencasting  Micro-blogging
    • 14. A new challengeMode ofstudyLevel ofstudyStudyingyour practiceand contextManagingtime
    • 15. Benefits of studying MA TC/OC Only online degrees of this kind in the UK A sense of achievement and self-validation: communication is an academic discipline A widening of perspectives on professional communication More aware of workplace practices (own and that of other workers in the same industry) A distinctive CV!
    • 16. Any questions or comments?Online information• Prospectus http://www.shu.ac.uk/prospectus/• Study fair (1st December) http://www.shu.ac.uk/ad/studyfair/• Application http://www.shu.ac.uk/study/form.html• Course leader a-f.dujardin@shu.ac.uk
    • 17. If you want to get started…MATC core readings MAOC core readings Denscombe, M. (2010) The Good  Denscombe, M. (2010) The Good Research Guide: For Small-scale Research Guide: For Small-scale Social Research Projects. Open Social Research Projects. Open University Press, 4th ed. University Press, 4th ed. Windahl, S., Signitzer, B. &  Windahl, S., Signitzer, B. & Olson, J.T. (2009) Using Olson, J.T. (2009) Using Communication Theory: an Communication Theory: an Introduction to Planned Introduction to Planned Communication. Sage. Communication. Sage. Burnett, R.E.(2005) Technical  Cornelissen, J (2008) Corporate Communication. Wadsworth, 6th ed. Communication: A Guide to Theory Schriver, K.A. (1997) Dynamics in and Practice. Sage, 2nd ed. Document Design: Creating Texts for  Ess, C. (2009) Digital Media Ethics. Readers. Wiley. Polity  Donelan, H., Kear, K. and Ramage, M. (Eds.) (2009) Online Communica- tion and Collaboration: A Reader. Routledge.

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