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Workshops at National Institute of Design NID Ahmedabad
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Workshops at National Institute of Design NID Ahmedabad


3 Day workshop at NID that would be of interest to Designers, Creators, Innovators, …

3 Day workshop at NID that would be of interest to Designers, Creators, Innovators,
Entrepreneurs, Professionals, Managers,
Decision Makers, Retailers, MSMEs, Industries,
professionals and Students.

Published in Education , Business
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  • 1. INNOVATION &CHANGEMANAGEMENT FORCREATIVEINDUSTRIES[3 day Multidisciplinary Design Innovation Workshop, 6-8 August 2012]Anchor Faculty: Prof Bhavin KothariCo-anchor Faculty: Prof Achutha Rao
  • 2. TRODUCTION Human curiosity and desire drive the innovations and human need and want build the business. In today s economy wherein barriers to world trade are diminishing, organizations are focusing on enhancing their productivity for increased competitiveness. Design is the bridge between the consumer questing for the experiential and the company trying to meet that appetite with an offer that presents the new in a user-friendly and innovative way. Peter Drucker the management guru says that Every Organization needs one core competence: Innovation . Innovation is meaningful today only, if it is achieved with speed. Innovation, in the past was more of experimentation, involved trial and error methods. Such an approach will not meet the demands of a dynamic world. Challenge of innovation is that we need to translate technological developments from other fields into own products, processes and services. With ever-changing interpretation of Innovation , it is imperative for every organization to become dynamic and change to survive and sustain growth. Organizations created and managed efficiently when the world was stable are ill prepared to manage the change required to meet the demands of the dynamic world. Change management inputs would help to explore how the dynamics of effective change work and show you how to unlock resistance to change, enable teams to work together and speed up the implementation of change leading to fast paced innovation process.OBJECTIVE The objective of this three day workshop is to expose the participants to know innovation and manage change to have these as their core strength.PROGRAMME CONTENT The following would be broad content of the programme to touch upon; v Creative Industries as Competitive domain
  • 3. v Value Creation and Competitive advantage through design for the Creative Industries v Designing and implementing an Innovation strategy v Developing the firm s innovative capabilities v Managing Change in the Creative Industries v Introduction to tools / methods of Systematic Innovation such as TRIZFOR WHOM This workshop would be of interest to; The Designers, Creators, Innovators, Entrepreneurs, Professionals, Managers, Decision Makers, Retailers, MSMEs, Industries, professionals and Students.METHODOLOGY Presentations, lectures, experience sharing and discussions with experienced faculty members will take place throughout the workshop. Visual presentations will also be made. The workshop will also provide suitable hands on exposure to work with some the tools / methods for innovations to happen.ANCHOR FACULTY:PROF BHAVIN KOTHARI Professor Bhavin Kothari is Associate Senior Faculty and coordinator of Strategic Design Management discipline at National Institute of Design. He is head of Intellectual Property Rights Cell at NID. He is also heading International Center for Indian Crafts at NID. Prof Kothari is a qualified Engineer Planner and has pursued another master in Patents Law from NALSAR University of Law. He has been instrumental in facilitating and generating IP awareness in designer fraternity in general and at NID in particular. Prof Kothari has good knowledge about the emerging trends and paradigms in the field of Design Management and Intellectual Property with a research aptitude. He undertook research study on Industrial Design as a Tool of Competition for Indian Industry as part of the IPR component of TIDP project of Government of
  • 4. India and European Union as an Anchor Researcher. Prof Kothari has attended, organized and presented at many seminars including very well received series of awareness generation programmes in various cities of India on Industrial Design Registration and protection jointly with office of Controller General of Patents, Designs & Trademarks, Department of Industrial Policy and Promotion, Nodal Government of Agency to implement IPR regime in India.CO-ANCHOR FACULTY:PROF ACHUTHA RAO Prof. P. Achutha Rao is currently the Coordinator (Industry Relations), Design Clinic Scheme - MSMEs, South Zone at National Institute of Design (NID), Bangalore. Before taking up this position Prof. Achutha Rao was the Center Head, NID R & D Campus, Bangalore. Earlier he was Research Chair Holder, O P Jindal Design Research Chair at NID R&D Campus, Bangalore. Prof. Achutha Rao is a Product Designer by profession and qualification with about 30 years of industrial experience and eleven years of teaching experience. Rao has been associated with design since the last 4 decades in different capacities, has experienced the transition of design from non-design to design as innovation . Apart from being a design educator, he brings with him the rich experience of designing for the corporate sector as well as MSMEs. Rao is a Value Engineering enthusiast and was one of the founding members of the Tamilnadu Chapter of the Indian Value Engineering Society. He was a member of the Governing Council of the Society of Industrial Designers of India. Prof. Rao conducts corporate training programmes relating to Innovative Product Development, Product Design and Design Methods, Creativity and Innovation, Systematic Innovation (TRIZ), Value Engineering, Lean Design, Design for Assembly, Design for Service, DFMEA, QFD.
  • 5. INTAKE Participation will be limited to a maximum of twenty (on a first come first serve basis). Any and all in the creative field including designers, architects, managers, and professionals working in creative fields can benefit from this programme. Others desiring to increase their sensitivity and awareness in related issues are also welcome.REGISTRATION FEES FEE & REGISTRATION: ` 10,000/- (Rupees Ten Thousands only) Non-residential, includes Workshop Registration fee, Lunch and one set of material only, Including Service Tax] to be paid by Demand Draft/ Pay Order before one week of the program in favour of NATIONAL INSTITUTE OF DESIGN, payable at Ahmedabad. Kindly send in your nominations on your company letterhead indicating Name/s, Designation, Address, Phone No, Fax No, and Email Id of the nominees along with the fee to;Certification: A certificate of participation will be presented to theparticipants Organized by: Industry Programmes & Projects Paldi, Ahmedabad 380007 Tel: +91-79-2662 3692 Ext. 1068/1199 Fax:+1-79-26621167 / 26605240 Mansukh: 09426329633 | Rupali: 09328136526 E-mail: ipp@nid.edu | industryprogrammes@nid.edu Website: www.nid.edu