In a world, where the visual communication has akey role in the success of a company, the fashionbrand image is left in charge of these two strategicfigures, who do not limit their contribution in amere creative way, but can be considered realmanagers of the “visual communication” speakingand understanding the language of the CEO
The Master in Fashion Styling &VisualMerchandising will focuses on the expertise ofthese two different professional figures and theconfluence of their respective roles, generating amore complex figure, the“Visual Fashion Brand Communicator”
THE FASHION BRAND COMMUNICATOR IS...The contemporary Brand Communicator musthave a strong sensitivity for the fashion world andnew trends, an extraordinary taste and aestheticalsense “an eye trained to appreciate and createbeauty” in order to communicate the “tale” of thebrand worldly. His/her creativity and perceptionof what is beauty and new will add an extra valueto the product conceived by the Fashion Designer,in order to attract the final consumer and createbusiness.
THE COURSE AND ITS TRAININGThe didactics of the Masterconsists of three differentstages
Students will attend the first three monthstogether with the class of Fashion Managementin Domus Academy, offering them the chance toincrease their managerial knowledge in a perfectmelting pot of cultures and professions.
PHASE 1:Induction ModuleThe subjects will focus on management and marketingcompetence (budgetary planning, the collaboration withthe other figures of the fashion system: i.e. input from thedesigner, the needs of the buying and retail managers, thecoordination with the media planner); on fashion cultureand its iconographic languages ( design and art history,fashion history and its trends) giving a particular attentionto improve their aesthetical sense, to educate them to beaware of their visual perception and making them curious foranything perceived as “new”.
PHASE 2:The “learning by doing” training strategyStudents, through a series of workshops, according to theDA methodology of “ learning by doing”, will have theopportunity to relate and compare their projects in tightcollaboration with leading Fashion Companies with thefinal aim of attracting the potential purchaser and generatebusiness.All the workshops are thought as artistic laboratories wherestudents will express their creative sensibility and where theywill be offered the chance to experiment and innovate theprojectual methodologies.
PHASE 3:Final ReportThe third stage is devoted to the accomplishment of a finalreport. Students, according their interests and inclinations,will work individually on a specific up to date projectin collaboration with leading companies and constantlysupervised by a Mentor. The subject of the project may relateto the role of the Fashion Stylist, the Visual Merchandiser orthe new figure of the Visual Brand Communicator.
THE OBJECTIVEThe master in Fashion Styling & Visual Merchandisingaims to give and create a new business orientedprofessional prospective for Fashion Stylists and VisualMerchandisers, educating them not only to encode andinterpret in an aesthetical way the changes of costumebut to manage flexibility keeping always in mind whatis the brand identity, in order to reach a scientificibridization of the two respective competence and sogiving birth to the new figure of the “Visual FashionBrand Communicator”.
THE audienceStudents with a bachelor degree in Fashion, Design,Photography, architecture, communication science,junior fashion stylist, junior merchandiser, juniorpress officer, fashion journalist, owner of fashioncompanies who want to increase their competence andprofessionalism. A Portfolio is not required, but a strongaptitude towards fashion world.
THE FUTUREAt the end of the master students willbe able to start their own business orwork in a company as Fashion Stylistor Visual Merchandiser for the visualcommunication of the fashion productboth in-store, on the paper and on theweb. Work as Celebrity Assistant andfor fashion magazines, advertisementagency, television, in all those areainvolving the visual communication, fromthe real to the virtual world.