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Measuring and Motivating Brand Advocates: The State of the Science

by on Jan 24, 2013

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In this ebook, Eric Paquette and Kevin Clancy deliver a first-hand account about how marketers have built a superior base of knowledge about their Brand Advocates to create a true competitive ...

In this ebook, Eric Paquette and Kevin Clancy deliver a first-hand account about how marketers have built a superior base of knowledge about their Brand Advocates to create a true competitive advantage.

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Measuring and Motivating Brand Advocates: The State of the Science Measuring and Motivating Brand Advocates: The State of the Science Document Transcript