1) I’m not associated with LinkedIn - in fact I’m very critical of LinkedIn in some areas 2) First time I do this - so hope it helps
PEER: a person who is equal to another in abilities, qualifications, age, background, and social status.
Left DHL in 2007 Vertical and non-local network Network RELEVANCE is much more important than SIZE
Closed senior / arrogant (there’s often no difference!) and poorly completed profile Open LION useless. Macho 1.2mio. contacts but I don’t see how you can possibly add value to anyone Active are working their network, and helping others. They are looking for the 2nd and 3rd degree FLIP CHART 6 degrees principle. With 3 degrees = 10+mio. Getting hard to find anyone in Denmark - GOLD!!
No particular ORDER
LindedIn will write: “you are colleagues” Other: requires email (assume you have business card) No email, two ways: 'Get introduced through a connection' (Introduction) or the InMail feature. CAREFUL - if too many ‘I don’t know Alex’, LinkedIn will not allow you to contact
Real life SIMULATION If they don’t know you, You can’t expect them to look at your profile then accept I now write back “what’s your purpose?”
Email signature Blog entry signature Website About page etc.
Help Google AND LinkedIn Makes your profile more visible, personal, and will rank higher in Google ex. if your three sites are all about your niche: relocation.dk, relocationconsultingblog.dk, relocationnetwork.dk
This is how I found my free office space. Best source of information on what my network is up to.
People you share groups with can be contacted without knowing their email. 50 groups max Most are useless, full of SPAM. BUT you can contact people directly.
I’ve connected to 357 ex-colleagues, many of whom I didn’t meet at DHL but with whom I now have a relevant contact. You’d be surprise who you can connect with...
Gets READ DEMONSTRATE ability to be sharp (don’t write in 3rd degree) RANKS high
Linked In Tips By Alex Farcet - Presentation Transcript
LinkedIn Tips & Tri cks Alex Farcet Worktrotter Network, October 2009
Intro
Online supermarket www.yellowman.dk
Hot jobs with cool startups www.startupdenmark.dk
LinkedIn
What is LinkedIn? (Source: paraphrasing Reid Hoffman interview with Informillo) At WORK with colleagues & peers At a BAR with strangers At a BBQ with friends & family
Personal objective: Build a wider, relevant network 2009 653 <10% 40% Connections DHL DK 2007 ~ 40 >90% 10%
Tangible benefits
6-month consulting contract
Invited as guest lecturer to Kaos Pilots
IT consultancy contract
Free office space
Expert advice on pricing & software
Helped dozens, inc. headhunters
Been helped by dozens
What kind of networker are you?
Closed
Known contacts only
Online CV, rolodex
Open
Connect to everyone = no one
Aimless
Active
Specific 2nd & 3rd degree contacts
Helping & being helped
10 tips
1
Make is EASY to contact you
2
NEVER use the default invitation text Bonus: Ask them to ’Archive’ if not interested
3
SPREAD the word
4
HELP Google Bonus: LinkedIn search rank keywords, connections, profile completeness
5
Keep your STATUS updated Bonus: use www.tinyurl.com
6
JOIN groups Bonus: join groups (50 max) to reach specific individuals
7
CREATE groups
8
WORK on your summary
9
Use applications to SUPPORT your message
10
HELP others Bonus: keep an eye on statuses
Conclusion
Have a purpose & profile accordingly Ask not what your network can do for you... Go ahead and ask! Work it
See you on LinkedIn www.linkedin.com/in/alexfarcet (but you better have a purpose!)
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