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Jamboree India on Facebook

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How AliveNow helped Jamboree, a GMAT, GRE, SAT training institute to use optimal strategies on social media to increase fans, increase engagement, increase inquiries and eventually increase …

How AliveNow helped Jamboree, a GMAT, GRE, SAT training institute to use optimal strategies on social media to increase fans, increase engagement, increase inquiries and eventually increase sales!

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  • 1. Country: India | Sector: Educational Services Jamboree India Case Study An overview of how Jamboree, a GMAT, GRE, SAT training institute used optimal strategies on social media to increase fans, increase engagement, increase inquiries and eventually increase sales!www.alivenow.in facebook.com/alivenowinc September 2011blog.alivenow.in twitter.com/alivenowinc Bangalore, India
  • 2. Country: India | Sector: Educational Services facebook.com/JamboreeIndiaJamboree is A specialized preparation, coaching and training institute for GMAT, GRE, SAT, TOEFL, IELTS and admissions abroad. They offer a wide range of services like consulting, guidance, counseling, information, practice tests, learning procedures, notes, tips and study material.Our basic objectives were To leverage social media as the primary target audience for their services were active on social media. The primary target are individuals aged 17-26 in big cities. We planned to spread awareness about their services, talk to the prospective customers and engage with them, share important and interesting events like MBA tours, study abroad tours.
  • 3. Country: India | Sector: Educational ServicesWe customized their Welcome tab: Welcome’s the user with basic information, asksFacebook page with them to like us! some awesome Introduction to Jamboree: Introduces the user to Jamboree and the various services. applications and New GRE format: added some great A basic overview of the new GRE format. features like: Contact Us form: An easy way for Facebook fans to get in touch with Jamboree right from facebook! Results: A showcase of all the amazing results that Jamboree students have achieved! News and Updates: Gives regular news and updates about Jamboree.
  • 4. Country: India | Sector: Educational ServicesWelcome The Welcome tab has a creative which gives a brief about Jamboree and their services. Any new Facebook user who is not a fan of the page will see this image before liking the page. The basic welcome/landing page also gives an overview of what are some of the benefits of liking the page and joining the Jamboree community.
  • 5. Country: India | Sector: Educational ServicesJamboree Introduction The Welcome tab has a creative which gives a brief about Jamboree and their services. Any new Facebook user who is not a fan of the page will see this image before liking the page. The basic welcome/landing page also gives an overview of what are some of the benefits of liking the page and joining the Jamboree community.
  • 6. Country: India | Sector: Educational ServicesJamboree Introduction Tab Under Programs we have Our four sub-tabs with related info for GRE, SAT, GMAT and IELTS/TEOFL. Under Admission Counseling all the information about the assistance Jamboree provides with Admission queries.
  • 7. Country: India | Sector: Educational ServicesNews and Updates All the latest news, events and happenings are posted here. The News is even posted on the wall but this is like a go-to tab for you to know what’s happening or what’s upcoming where etc.
  • 8. Country: India | Sector: Educational ServicesNew GRE The New GRE tab has details about the new GRE format and the possible list of FAQs related to it. There are two sub-tabs i.e What is the New/Revised GRE? and FAQs on New/Revised GRE. This tab was made to give students information about the new GRE in a very detailed manner.
  • 9. Country: India | Sector: Educational ServicesResults The Results tab has some of the high scores that students at Jamboree have scored these standardized tests. The Results tab has GMAT, GRE, SAT, TOEFL and IELTS sub-tabs where details of results of those exams with name is shared.
  • 10. Country: India | Sector: Educational ServicesRegular Posts on the Jamboree Wall
  • 11. Country: India | Sector: Educational ServicesRegular Posts on the Jamboree Wall Jamboree Questions of the Day: Every alternate day we post a question as a note as a practice questions for any of the entrance exam and ask students to solve and answer on the note. University Gyan: It is a note created which gives a brief information about different universities that students can apply to. Jamboree Success Stories: We post some of the high scores scored by our students in different exams. Important Information: We post important information regarding the University deadlines, Admission requirements, Visa counseling etc. Posts announcing any new seminars, conferences and events related to the entrance exams or Universities.
  • 12. Country: India | Sector: Educational ServicesRegular Posts on the Jamboree Wall Student Testimonials: Students testimonials are posted to give recognition to our currents students and let our customers (i.e students) talk to other potential customers (also students) about us. Tips and tricks: We post tips for solving Math or Verbal or any other types of questions. Word of the Day or week: To improve the vocabulary of the students we also post word of the day (or week) with the dictionary meaning and a video which relates to that term and helps understanding the word better. Posts by Staff: We post important information regarding the University deadlines, Admission requirements, Visa counseling etc. Posts announcing any new seminars, conferences and events related to the entrance exams or Universities.
  • 13. Country: India | Sector: Educational ServicesRegular Posts - Jamboree Staff Contribution
  • 14. Country: India | Sector: Educational ServicesRegular posts by fans!!
  • 15. Country: India | Sector: Educational ServicesRise in No. of fans/Likes on Facebook 1st Sept 1st July 1st June 1st May 1st April As engagement, posts and 03 interactions increased, so 16 47 did the fan base - A rise of 20 40 38 10 29 more than 250% from April 2418 to August 2011.
  • 16. Country: India | Sector: Educational ServicesTargeted Advertising on Facebook We had ads on Facebook on a regular basis to targeted audiences. The ads were highly targeted based on what Jamboree’s service offering is. For example : First, ads were only shown in locations where Jamboree has a training center. Then, GMAT related ads were shown only to audiences aged 21-24 (i.e. already graduates looking to go abroad for masters). And SAT related ads were shown to audiences aged 16-19, who are just about to complete high school and are looking to study abroad for under graduation.
  • 17. Country: India | Sector: Educational ServicesThe Results so far The numbers speak for themselves. In about 4 months (from April to Aug 2011), the fan base, engagement and interactions have gone up by over 250%. Another statistic (for which we cannot share an exact number due to confidentiality) is the number of inquiries Jamboree got via the Contact Us form on Facebook. But we can tell you that it’s over 250 inquiries in 4 months. We also made sure online and offline activities are integrated, so all incoming Jamboree students and prospective students are encouraged to join the Facebook page.
  • 18. Country: India | Sector: Educational ServicesVisit us online!www.AliveNow.inVisit our blog to learn more about the social media spaceblog.alivenow.inFollow us on twitter @AliveNowIncwww.twitter.com/AliveNowIncLike us on facebookwww.facebook.com/AliveNowIncFeel free to drops us email anytimeWrite to us at adhvith@alivenow.in or contact@alivenow.inJoin our SMS channel, it’s free! (Note: India only)Just SMS, “On AliveNow” to 9870807070 and wait for confirmation.Subscribe to our RSS feedwww.feeds.feedburner.com/AliveNowBlogFollow us on Linkedinwww.bit.ly/AliveNow-LinkedinRead more on our SlideShare channelwww.slideshare.net/AliveNowInc
  • 19. C S S UD E A E T IS

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