An 'ACE shot' for heavy web Traffic @


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Golf Genie's this study outlines how they have used to reach out to the right audience through search engines with minimum budget.

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An 'ACE shot' for heavy web Traffic @

  1. 1. An ‘ACE shot’ for heavy web Traffic @ Omnie Solutions (I) Pvt. Ltd.
  2. 2. Past Scenario / Overview GOLF GENIE™ – Golf Genie™ is an Atlanta based golf pocket guide provider that provides easy-to-absorb golf instruction, tips, practice drills and routines to accelerate development and rapidly lower golf score for novice and veteran golfers. The company experienced a poor online presence that was damaging the brand GOLF GENIE™ The company experienced a dull look and feel of the website that resulted in lacked appeal from golfers and golf beginners.
  3. 3. Background of was a 9 months old online store for Golf Pocket Guide book (GOLF GENIE™). The website was built on the CMS – Volusion. There were very few pages on the website. The website was neither search engines friendly nor optimized.
  4. 4. Objectives of The primary objective of was to reach out to the right audience through search engines with minimum budget. Options that GOLF GENIE™ chose  Search Engine Optimization  Paid Advertising on Search Engines. GOLF GENIE™ chose search engine optimization rather than paid to get better results with limited budget. They wanted to  Get more traffic from search engines  Create more brand awareness  Longer lasting rank and traffic
  5. 5. Challenges Average understanding of the CMS in  Same Title and <Meta> tags were used which site was developed. on all web pages. Minimal technical support from the  Number of issues with the indexed client end. pages that hindered effective search Domain issues, since engine crawling . The issues were like: was running on three different domains.  Page duplicity Issues in placing the assigned  No interlinking on the web pages keywords, since the site structure, URL  Very low Link popularity naming , navigation were very poor.  No use of ALT and Heading tags Issues in fixing keyword prominence,  Unwanted codes on web pages keyword density and other on page  Deep link ratio was zero factors; since only images were used to describe each and every aspect of the product.
  6. 6. Strategy & Initiatives To resolve issues faced by, Omnie took the below initiatives:  Deep understanding of the Content Management System  Directly worked with the hosting provider, in order to get the domain and mirror site issues resolved  Restructured the entire website to make it user and search engine friendly  Fixed the content duplicity issues  Worked with copy writing team, to get the content requirement fulfilled  Used best strategy (On-Page and Off-Page) for increasing page relevancy and link popularity
  7. 7. Results An appealing , users and search engines friendly website was designed. The visibility of GOLF GENIE™ was achieved in a short span of time. Website traffic increased . Sales of GOLF GENIE™ pocket guide and mobile apps increases
  8. 8. Keywords Ranking Status Keywords Rank on Google as on May 2011 Rank on Google as on January 2012Golf Pocket Guide 1 1Golf Practice Routines 1 1Pocket Golf Tips 1 1,2On course golf tips 4 5Golf swing fault 5 6Consistent golf 6 5Golf guides 6 2 The project was completed inUphill Golf Shots 6 1 May 2011, but results stillCure Pull Shot 7 5Golf Books for Beginners 7 7 records!Golf Full Swing 7 7Golf Pull Shot 7 6Putting Basics 7 9Golf Hook 9 5Golf Slice 9 10How to Practice Golf 9 7Pocket Caddy 9 NilFix my Slice 10 9 Improved Rankings with Search Engines
  9. 9. About Omnie Solutions Omnie Solutions is IT Services & Solutions company providing enterprise solutions & services since 2002 200++ employees Having 50++ Clients Worldwide Microsoft Gold Partner (Software Development) Oracle Gold Partner IBM WebSphere Implementation Partner
  10. 10. Our PresenceUSA | UK | Europe | Malaysia | Sweden | Canada | Czech Republic | India | Japan | China |
  11. 11. Service & Solutions Offerings Services Offering  Solutions Offering  Enterprise Web Application  E – Commerce  Resource Augmentation  Digital Asset Management  Mobile Applications  Content Management Systems  Application Development  Document Management  Migration & Re-engineering  Event & Exhibition Management  Interactive Marketing  Quality Assessment
  12. 12. TechnologiesApplication Development Proficiency on varioustechnologies  Microsoft - .Net 4.0 framework, SharePoint 2010, Biztalk, Commerce Server  Siebel CRM Enterprise Suite  IBM WebSphere Portal Server Solutions  JAVA Spring & Hibernate  Database (MYSQL, Oracle, MSSQL, SQL Server)  Mobile Platform (iPhone, Blackberry & Android)  Web Application Development (PHP,, JAVA, XML, AJAX, VB, Cold Fusion, PowerBuilder, HTML)
  13. 13. Thank You !For more details contact us: OmniendSolutions (I) Pvt. Ltd. D-108 2 Floor, Sector 2, Noida-201301 Tel : +91-120-2442591-4 Fax : +91-120-2442590 Or write us at Follow Us on
  14. 14. C S S UD E A E T IS