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9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
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9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
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9 Things I've Learned Since Uni
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9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
9 Things I've Learned Since Uni
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9 Things I've Learned Since Uni

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A presentation about innovation and learning given to engineers at Strathclyde University in March 2010

A presentation about innovation and learning given to engineers at Strathclyde University in March 2010

Published in: Career, Technology, Business
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  • 1. Howdy... Wednesday, 3 March 2010
  • 2. Wednesday, 3 March 2010
  • 3. I’m a former student of Prof Norman McNally Wednesday, 3 March 2010
  • 4. I live... Wednesday, 3 March 2010
  • 5. here. Wednesday, 3 March 2010
  • 6. which is about... Wednesday, 3 March 2010
  • 7. here Wednesday, 3 March 2010
  • 8. or here. Wednesday, 3 March 2010
  • 9. but more importantly... Wednesday, 3 March 2010
  • 10. it’s near... Wednesday, 3 March 2010
  • 11. here. Wednesday, 3 March 2010
  • 12. So I work from... Wednesday, 3 March 2010
  • 13. here Wednesday, 3 March 2010
  • 14. or here Wednesday, 3 March 2010
  • 15. or here Wednesday, 3 March 2010
  • 16. or here Wednesday, 3 March 2010
  • 17. Or kinda from anywhere really... Wednesday, 3 March 2010
  • 18. What do I do? Wednesday, 3 March 2010
  • 19. My job title is kinda hard to work out... Wednesday, 3 March 2010
  • 20. Wednesday, 3 March 2010
  • 21. Wednesday, 3 March 2010
  • 22. Wednesday, 3 March 2010
  • 23. Wednesday, 3 March 2010
  • 24. Wednesday, 3 March 2010
  • 25. Wednesday, 3 March 2010
  • 26. Wednesday, 3 March 2010
  • 27. Wednesday, 3 March 2010
  • 28. Wednesday, 3 March 2010
  • 29. Basically... Wednesday, 3 March 2010
  • 30. I help start & oversee businesses Wednesday, 3 March 2010
  • 31. as a way to get good ideas out there. Wednesday, 3 March 2010
  • 32. But more on that later... Wednesday, 3 March 2010
  • 33. For now... Wednesday, 3 March 2010
  • 34. I’d like to go back Wednesday, 3 March 2010
  • 35. to when I was in shoes similar to yours... Wednesday, 3 March 2010
  • 36. I’ll talk through Wednesday, 3 March 2010
  • 37. some of the journey since Wednesday, 3 March 2010
  • 38. as a way to share Wednesday, 3 March 2010
  • 39. some of my learning Wednesday, 3 March 2010
  • 40. hoping to Wednesday, 3 March 2010
  • 41. spark Wednesday, 3 March 2010
  • 42. insight Wednesday, 3 March 2010
  • 43. that will mean this is time well enough spent Wednesday, 3 March 2010
  • 44. Wednesday, 3 March 2010
  • 45. This won’t be: Wednesday, 3 March 2010
  • 46. This won’t be: • Heavily Structured Wednesday, 3 March 2010
  • 47. This won’t be: • Heavily Structured • With Bullet Points Wednesday, 3 March 2010
  • 48. This won’t be: • Heavily Structured • With Bullet Points • And 3 key take homes Wednesday, 3 March 2010
  • 49. Instead, I’m hoping for... Wednesday, 3 March 2010
  • 50. more of a ramble Wednesday, 3 March 2010
  • 51. with a l o o s e vibe. Wednesday, 3 March 2010
  • 52. More of an approach Wednesday, 3 March 2010
  • 53. rather than a result Wednesday, 3 March 2010
  • 54. I’m calling it: Wednesday, 3 March 2010
  • 55. 9 things I’ve learned uni since Wednesday, 3 March 2010
  • 56. So, uni... Wednesday, 3 March 2010
  • 57. I started in: Wednesday, 3 March 2010
  • 58. I started in: Industrial Design Wednesday, 3 March 2010
  • 59. Planning to add: Industrial Design + Mechanical Engineering Wednesday, 3 March 2010
  • 60. But then... Industrial Design + Mechanical Engineering Wednesday, 3 March 2010
  • 61. …my uni pinched an idea from Glasgow: Wednesday, 3 March 2010
  • 62. …my uni pinched an idea from Glasgow: Product Design Engineering Wednesday, 3 March 2010
  • 63. So I swapped to that. Wednesday, 3 March 2010
  • 64. So I was doing uni... Wednesday, 3 March 2010
  • 65. ...and it’s kinda slow Wednesday, 3 March 2010
  • 66. (not many Prof. McNally’s) Wednesday, 3 March 2010
  • 67. So I start freelancing Wednesday, 3 March 2010
  • 68. Logos Wednesday, 3 March 2010
  • 69. Logos for friends Wednesday, 3 March 2010
  • 70. Logos for friends or friends of friends, or friends of friends of friends... Wednesday, 3 March 2010
  • 71. Products Wednesday, 3 March 2010
  • 72. Products (for family) Wednesday, 3 March 2010
  • 73. Products (for free) Wednesday, 3 March 2010
  • 74. Products (or almost free) Wednesday, 3 March 2010
  • 75. Products Wednesday, 3 March 2010
  • 76. Which brings me to learning #1 Wednesday, 3 March 2010
  • 77. 1. Learn to fail quickly (& cheaply) Wednesday, 3 March 2010
  • 78. They were small projects Wednesday, 3 March 2010
  • 79. They were small projects For people that knew me Wednesday, 3 March 2010
  • 80. They were small projects For people that knew me Or that I started for free Wednesday, 3 March 2010
  • 81. So they couldn’t break me Wednesday, 3 March 2010
  • 82. How did I go? Wednesday, 3 March 2010
  • 83. Only OK Wednesday, 3 March 2010
  • 84. I wasn’t as good as I wanted to be Wednesday, 3 March 2010
  • 85. So I shipped myself off... Wednesday, 3 March 2010
  • 86. ...to Glasgow Wednesday, 3 March 2010
  • 87. (that’s how we picture you guys down there…) Wednesday, 3 March 2010
  • 88. Wednesday, 3 March 2010 Glasgow School of Art
  • 89. GSA product design course had a good reputation Wednesday, 3 March 2010
  • 90. Which was where I met Prof McNally Wednesday, 3 March 2010
  • 91. Who taught me #2... Wednesday, 3 March 2010
  • 92. 2. It’s the question that matters Wednesday, 3 March 2010
  • 93. “The mere formulation of a problem is far more essential than it’s solution, which may be merely a matter of mathematical or experimental skills ” -Albert Einstein Wednesday, 3 March 2010
  • 94. Engineers are generally great problem solvers. Wednesday, 3 March 2010
  • 95. It’s why engineering is the most common undergrad degree for Fortune 500 CEO’s Wednesday, 3 March 2010
  • 96. But we’re generally not as good at problem defining Wednesday, 3 March 2010
  • 97. I’d thought I was going to Glasgow to learn ‘Design’ Wednesday, 3 March 2010
  • 98. And instead, I had my first real taste of... Wednesday, 3 March 2010
  • 99. Marketing Wednesday, 3 March 2010
  • 100. Marketing (although I don’t think Prof McNally would call it that) Wednesday, 3 March 2010
  • 101. The majority of each project... Wednesday, 3 March 2010
  • 102. was spent learning how to ask the right question. Wednesday, 3 March 2010
  • 103. We would pull markets apart Wednesday, 3 March 2010
  • 104. Looking at them from multiple angles Wednesday, 3 March 2010
  • 105. Watching users Wednesday, 3 March 2010
  • 106. Becoming the user Wednesday, 3 March 2010
  • 107. Experimenting on users Wednesday, 3 March 2010
  • 108. And even talking to them on occasion Wednesday, 3 March 2010
  • 109. Trying to gain... Wednesday, 3 March 2010
  • 110. insight Wednesday, 3 March 2010
  • 111. That others have missed Wednesday, 3 March 2010
  • 112. Now this might be old hat to you guys… Wednesday, 3 March 2010
  • 113. but for a convict from down under, it was kinda new… Wednesday, 3 March 2010
  • 114. Like Nits Wednesday, 3 March 2010
  • 115. Wednesday, 3 March 2010
  • 116. Or Fruit (my first project back in Oz) Wednesday, 3 March 2010
  • 117. Wednesday, 3 March 2010
  • 118. Wednesday, 3 March 2010
  • 119. I loved this approach Wednesday, 3 March 2010
  • 120. In fact, thinking about Drucker now... Wednesday, 3 March 2010
  • 121. “Marketing is the whole business seen from the customer’s point of view” -Peter Drucker Wednesday, 3 March 2010
  • 122. I realised that all projects, Wednesday, 3 March 2010
  • 123. whether engineering, design or business, Wednesday, 3 March 2010
  • 124. should begin with marketing. Wednesday, 3 March 2010
  • 125. So after a year in Glasgow Wednesday, 3 March 2010
  • 126. Wednesday, 3 March 2010 Travelling loads
  • 127. Surfing most weekends Wednesday, 3 March 2010
  • 128. No matter what the weather Wednesday, 3 March 2010
  • 129. It was time to turn back Wednesday, 3 March 2010
  • 130. home to Oz Wednesday, 3 March 2010
  • 131. Bang out my last uni years Wednesday, 3 March 2010
  • 132. (trying lots of market maps...) Wednesday, 3 March 2010
  • 133. Meet my future wife Wednesday, 3 March 2010
  • 134. Bust through some proper engineering work Wednesday, 3 March 2010
  • 135. Then think... Wednesday, 3 March 2010
  • 136. Ehhhh, enough of that Wednesday, 3 March 2010
  • 137. And decided to come back to the UK... Wednesday, 3 March 2010
  • 138. because my design & marketing skills were not up to scratch Wednesday, 3 March 2010
  • 139. My Glasgow friends had moved to London Wednesday, 3 March 2010
  • 140. So that’s where we made camp... Wednesday, 3 March 2010
  • 141. Started applying for jobs Wednesday, 3 March 2010
  • 142. ... Wednesday, 3 March 2010
  • 143. And kept applying for jobs... Wednesday, 3 March 2010
  • 144. I couldn’t even get past the receptionists! Wednesday, 3 March 2010
  • 145. So I got a job at a hardware store Wednesday, 3 March 2010
  • 146. Which was around the corner from Wednesday, 3 March 2010
  • 147. Wednesday, 3 March 2010
  • 148. Where I would hang at every chance Wednesday, 3 March 2010
  • 149. Soon the surf shop offered me a job Wednesday, 3 March 2010
  • 150. Which was more fun than the hardware store Wednesday, 3 March 2010
  • 151. I kept applying for design jobs Wednesday, 3 March 2010
  • 152. And finally got a foot in the door Wednesday, 3 March 2010
  • 153. via a guy a mate played soccer with... Wednesday, 3 March 2010
  • 154. at Industrial Facility Wednesday, 3 March 2010
  • 155. with Sam Hecht Wednesday, 3 March 2010
  • 156. a guy in lots of design books Wednesday, 3 March 2010
  • 157. We did stuff for... Wednesday, 3 March 2010
  • 158. Epson Wednesday, 3 March 2010
  • 159. Mathmos Wednesday, 3 March 2010
  • 160. Magis Wednesday, 3 March 2010
  • 161. Whirlpool & Muji Wednesday, 3 March 2010
  • 162. We did ‘pure’ concepts Wednesday, 3 March 2010
  • 163. That were meant to help explore future directions for these companies Wednesday, 3 March 2010
  • 164. I didn’t really dig it... Wednesday, 3 March 2010
  • 165. There weren’t enough constraints Wednesday, 3 March 2010
  • 166. It was more art than design Wednesday, 3 March 2010
  • 167. Which helped me realise #3 Wednesday, 3 March 2010
  • 168. 3. Constraints help define your opportunities Wednesday, 3 March 2010
  • 169. Constraints in the creative process Wednesday, 3 March 2010
  • 170. With a star designer... Wednesday, 3 March 2010
  • 171. I was working on art, not design (& was a long way from engineering). Wednesday, 3 March 2010
  • 172. Wednesday, 3 March 2010
  • 173. All this while (churning out art that we called design) Wednesday, 3 March 2010
  • 174. I was still doing shifts at the surf shop... Wednesday, 3 March 2010
  • 175. trying not to go broke. Wednesday, 3 March 2010
  • 176. There’s some downtime in a surf shop Wednesday, 3 March 2010
  • 177. So I’d try & make stuff for them Wednesday, 3 March 2010
  • 178. Wednesday, 3 March 2010
  • 179. Wednesday, 3 March 2010
  • 180. Wednesday, 3 March 2010
  • 181. Wednesday, 3 March 2010
  • 182. Because it was no longer just a sales guy’s opinion, Wednesday, 3 March 2010
  • 183. now it was an official poster on choosing the right board for you, Wednesday, 3 March 2010
  • 184. board sales grew around 900% Wednesday, 3 March 2010
  • 185. It was a fun place to play Wednesday, 3 March 2010
  • 186. Wednesday, 3 March 2010
  • 187. After a year... Wednesday, 3 March 2010
  • 188. We got jack of London Wednesday, 3 March 2010
  • 189. So came home to Oz Wednesday, 3 March 2010
  • 190. I’d done the engineering Wednesday, 3 March 2010
  • 191. I’d done the ‘design’ Wednesday, 3 March 2010
  • 192. And I’d realised a core truth... Wednesday, 3 March 2010
  • 193. 4. “Life isn’t about finding yourself. Life is about creating yourself.” -George Bernard Shaw Wednesday, 3 March 2010
  • 194. I was evolving a better vision of what I wanted to be... Wednesday, 3 March 2010
  • 195. And it was incomplete. Wednesday, 3 March 2010
  • 196. I wanted to understand the complete business process, Wednesday, 3 March 2010
  • 197. and ‘desire’ (brands & marketing) is where I was weakest. Wednesday, 3 March 2010
  • 198. So that was enough of an excuse to... Wednesday, 3 March 2010
  • 199. Wednesday, 3 March 2010 move to Torquay!
  • 200. It was either Wednesday, 3 March 2010
  • 201. It was either or Wednesday, 3 March 2010
  • 202. I chose Rip Curl for 2 reasons... Wednesday, 3 March 2010
  • 203. 1. More Techie (I’m still an engineer) Wednesday, 3 March 2010
  • 204. 1. More Techie (I’m still an engineer) 2. Seemed to need more help Wednesday, 3 March 2010
  • 205. I approached, interviewed, was passed on to other managers, interviewed again... Wednesday, 3 March 2010
  • 206. I approached, interviewed, was passed on to other managers, interviewed again... Wednesday, 3 March 2010
  • 207. I approached, interviewed, was passed on to other managers, interviewed again... Wednesday, 3 March 2010
  • 208. I approached, interviewed, was passed on to other managers, interviewed again... Wednesday, 3 March 2010
  • 209. They liked me, but couldn’t work out the best spot... Wednesday, 3 March 2010
  • 210. The thing they liked most? Wednesday, 3 March 2010
  • 211. My fruit chart Wednesday, 3 March 2010
  • 212. They thought I might help them think more clearly. Wednesday, 3 March 2010
  • 213. With no perfect openings... Wednesday, 3 March 2010
  • 214. They offered me a low paid accessory designer role Wednesday, 3 March 2010
  • 215. Which I jumped at! Wednesday, 3 March 2010
  • 216. Hats, belts, jocks & socks... Wednesday, 3 March 2010
  • 217. ...I was in. Wednesday, 3 March 2010
  • 218. 4 seasons a year Wednesday, 3 March 2010
  • 219. 4 seasons a year 70 odd products a season Wednesday, 3 March 2010
  • 220. 4 seasons a year 70 odd products a season This was fast design Wednesday, 3 March 2010
  • 221. But a perfect way to discover... Wednesday, 3 March 2010
  • 222. 5. The Feedback Loop Wednesday, 3 March 2010
  • 223. 5. The Feedback Loop (Probably the single most under- appreciated part o almost every business) Wednesday, 3 March 2010
  • 224. Designing about 280 products a year, Wednesday, 3 March 2010
  • 225. which either sold or bombed, Wednesday, 3 March 2010
  • 226. you could work things out pretty quickly... Wednesday, 3 March 2010
  • 227. ...but most designers didn’t. Wednesday, 3 March 2010
  • 228. They designed, Wednesday, 3 March 2010
  • 229. then moved on. Wednesday, 3 March 2010
  • 230. They never monitored, reviewed, or debriefed. Wednesday, 3 March 2010
  • 231. Maybe they were worried it would expose a weakness Wednesday, 3 March 2010
  • 232. Or the fantasy just seemed nicer than the reality Wednesday, 3 March 2010
  • 233. But this is scary common Wednesday, 3 March 2010
  • 234. even with engineers. Wednesday, 3 March 2010
  • 235. ... Wednesday, 3 March 2010
  • 236. While designing soft accessories, I was getting to know the equipment guys Wednesday, 3 March 2010
  • 237. Spot Wednesday, 3 March 2010
  • 238. Grab Wednesday, 3 March 2010
  • 239. I was now a Product Manager (brand, business & product) Wednesday, 3 March 2010
  • 240. Wednesday, 3 March 2010
  • 241. Wednesday, 3 March 2010
  • 242. At that point, the division was a factory for square school bags Wednesday, 3 March 2010
  • 243. Wednesday, 3 March 2010
  • 244. Wednesday, 3 March 2010
  • 245. Every type of square Wednesday, 3 March 2010
  • 246. Which to me, Wednesday, 3 March 2010
  • 247. seemed a disconnect with... Wednesday, 3 March 2010
  • 248. Wednesday, 3 March 2010
  • 249. Wednesday, 3 March 2010
  • 250. So that became our new angle... Wednesday, 3 March 2010
  • 251. Get back to selling the dream Wednesday, 3 March 2010
  • 252. Which was when we hit our next stumbling block... Wednesday, 3 March 2010
  • 253. 6. Asking customers is not enough Wednesday, 3 March 2010
  • 254. “If I had listened to my customers, I would have given them a faster horse” -Henry Ford Wednesday, 3 March 2010
  • 255. The aim becomes to give customers what they will value, rather than what they ask for. Wednesday, 3 March 2010
  • 256. From sales reps to existing consumers... Wednesday, 3 March 2010
  • 257. They were asking for better square school bags Wednesday, 3 March 2010
  • 258. MORE sections Wednesday, 3 March 2010
  • 259. BIGGER zips Wednesday, 3 March 2010
  • 260. CHEAPER prices Wednesday, 3 March 2010
  • 261. Yet when I’d go on boat trips through Indo Wednesday, 3 March 2010
  • 262. Or jungle treks through Tahiti (for research) Wednesday, 3 March 2010
  • 263. Or jungle treks through Tahiti (for research) Wednesday, 3 March 2010
  • 264. I’d watch surfers struggling with a crap pack Wednesday, 3 March 2010
  • 265. So we had to put new ideas in front of them, Wednesday, 3 March 2010
  • 266. & see what connected. Wednesday, 3 March 2010
  • 267. Wednesday, 3 March 2010
  • 268. Wednesday, 3 March 2010
  • 269. Wednesday, 3 March 2010
  • 270. Wednesday, 3 March 2010
  • 271. Wednesday, 3 March 2010
  • 272. Wednesday, 3 March 2010
  • 273. Wednesday, 3 March 2010
  • 274. Wednesday, 3 March 2010
  • 275. Wednesday, 3 March 2010
  • 276. Wednesday, 3 March 2010
  • 277. Wednesday, 3 March 2010
  • 278. Wednesday, 3 March 2010
  • 279. Wednesday, 3 March 2010
  • 280. Wednesday, 3 March 2010
  • 281. Wednesday, 3 March 2010
  • 282. Wednesday, 3 March 2010
  • 283. We made progress Wednesday, 3 March 2010
  • 284. Monitored the results Wednesday, 3 March 2010
  • 285. Evolved the offering Wednesday, 3 March 2010
  • 286. & repeated Wednesday, 3 March 2010
  • 287. Sales grew Wednesday, 3 March 2010
  • 288. quickly Wednesday, 3 March 2010
  • 289. Which let our team Wednesday, 3 March 2010
  • 290. Take on a more global role Wednesday, 3 March 2010
  • 291. We weren’t really asked to... Wednesday, 3 March 2010
  • 292. But it would let us get more volume behind our ideas Wednesday, 3 March 2010
  • 293. Which then let us step it up again... Wednesday, 3 March 2010
  • 294. Wednesday, 3 March 2010
  • 295. Wednesday, 3 March 2010
  • 296. Wednesday, 3 March 2010
  • 297. And marketing budget appeared... Wednesday, 3 March 2010
  • 298. & we even got new titles Wednesday, 3 March 2010
  • 299. & we even got new titles Wednesday, 3 March 2010
  • 300. But in the surf game... Wednesday, 3 March 2010
  • 301. Bags & Equipment are not exactly the lead categories Wednesday, 3 March 2010
  • 302. Boardshorts are what get the love Wednesday, 3 March 2010
  • 303. Wednesday, 3 March 2010
  • 304. Wednesday, 3 March 2010
  • 305. When marketing a brand in tropical locations Wednesday, 3 March 2010
  • 306. Boardshorts are often the only visible product Wednesday, 3 March 2010
  • 307. But Rip Curl’s boardshorts had stagnated Wednesday, 3 March 2010
  • 308. So I was asked to help out... Wednesday, 3 March 2010
  • 309. Injecting some brand values back in to them Wednesday, 3 March 2010
  • 310. Wednesday, 3 March 2010
  • 311. Or as mates would say... Wednesday, 3 March 2010
  • 312. Wednesday, 3 March 2010
  • 313. The issue? Wednesday, 3 March 2010
  • 314. Once again, they had been building what the retailers were asking for, Wednesday, 3 March 2010
  • 315. rather than what the customers had not yet realised they wanted (a much harder sell) Wednesday, 3 March 2010
  • 316. For most users... Wednesday, 3 March 2010
  • 317. They say the look is what matters Wednesday, 3 March 2010
  • 318. But with boardies, if there is no functional underpinnings, Wednesday, 3 March 2010
  • 319. the look is undermined Wednesday, 3 March 2010
  • 320. So instead of just building brighter basic boardies Wednesday, 3 March 2010
  • 321. We decided to tackle 3 key targets we thought our brand could hit... Wednesday, 3 March 2010
  • 322. 1. The Core surfer 2. The aspiring surfer 3. The fashion forward surfer (who we were totally missing) Wednesday, 3 March 2010
  • 323. 1. The Core surfer 2. The Aspiring surfer 3. The fashion forward surfer (who we were totally missing) Wednesday, 3 March 2010
  • 324. 1. The Core surfer 2. The Aspiring surfer 3. The Fashion surfer (who we were totally missing) Wednesday, 3 March 2010
  • 325. High Price, 1. The Core Surfer High Performance Wednesday, 3 March 2010
  • 326. 2. The Aspiring Surfer Fit, Details & Features Wednesday, 3 March 2010
  • 327. 3. The Fashion Surfer Connect to creative cats Wednesday, 3 March 2010
  • 328. So here’s a favourite lesson of mine... Wednesday, 3 March 2010
  • 329. Coming in at #7... Wednesday, 3 March 2010
  • 330. 7. Understand where your market is Wednesday, 3 March 2010
  • 331. Wednesday, 3 March 2010
  • 332. Wednesday, 3 March 2010
  • 333. Wednesday, 3 March 2010
  • 334. Interestingly, boardies straddle all of these segments Wednesday, 3 March 2010
  • 335. Core Average Public surfers consumer Pool Wednesday, 3 March 2010
  • 336. Or if you ain’t the big guy, look to redefine the performance axis Wednesday, 3 March 2010
  • 337. I love this conceptual map... Wednesday, 3 March 2010
  • 338. The way it makes you consider the most relevant performance axis, Wednesday, 3 March 2010
  • 339. understand how well served the market is, Wednesday, 3 March 2010
  • 340. And consider if there is a chance to redefine the performance axis Wednesday, 3 March 2010
  • 341. ... Wednesday, 3 March 2010
  • 342. So I’d got to play with all these areas Wednesday, 3 March 2010
  • 343. We’d got some awesome growth Wednesday, 3 March 2010
  • 344. Travelled the world Wednesday, 3 March 2010
  • 345. Wednesday, 3 March 2010
  • 346. Mixing work & play Wednesday, 3 March 2010
  • 347. (with lots of play) Wednesday, 3 March 2010
  • 348. But it was feeling a little hollow Wednesday, 3 March 2010
  • 349. My learning had slowed Wednesday, 3 March 2010
  • 350. I was realising that my passion was to... Wednesday, 3 March 2010
  • 351. 8. Work on Thinking, not on things Wednesday, 3 March 2010
  • 352. The world is not only changing... Wednesday, 3 March 2010
  • 353. It is changing faster Wednesday, 3 March 2010
  • 354. Accelerating change means... Wednesday, 3 March 2010
  • 355. The things you learn here will me mostly outdated by the time you graduate Wednesday, 3 March 2010
  • 356. Hopefully the thinking will be your take out Wednesday, 3 March 2010
  • 357. You’ll have learned to learn Wednesday, 3 March 2010
  • 358. “it is not the strongest species that survive, nor the most intelligent, but the ones who are most responsive to change” -Charles Darwin Wednesday, 3 March 2010
  • 359. So just over a year ago Wednesday, 3 March 2010
  • 360. I split Rip Curl Wednesday, 3 March 2010
  • 361. & started some businesses with 2 other partners Wednesday, 3 March 2010
  • 362. We call it Wednesday, 3 March 2010
  • 363. Wednesday, 3 March 2010
  • 364. It’s kind of a business incubator Wednesday, 3 March 2010
  • 365. Where we try to Wednesday, 3 March 2010
  • 366. build value Wednesday, 3 March 2010
  • 367. build value from good ideas Wednesday, 3 March 2010
  • 368. Wednesday, 3 March 2010
  • 369. Wednesday, 3 March 2010
  • 370. Wednesday, 3 March 2010
  • 371. Wednesday, 3 March 2010
  • 372. Wednesday, 3 March 2010
  • 373. Wednesday, 3 March 2010
  • 374. Wednesday, 3 March 2010
  • 375. These businesses span 3 areas that we believe we have insights in... Wednesday, 3 March 2010
  • 376. 1. Healthcare & Industrial products 2. Web Space 3. Step-Up brands Wednesday, 3 March 2010
  • 377. We try to build these businesses: Lean Agile & Flexible Wednesday, 3 March 2010
  • 378. Because we have realised a fundamental truth... Wednesday, 3 March 2010
  • 379. 9. The great ideas are usually only obvious in hindsight Wednesday, 3 March 2010
  • 380. For all your planning, theories & efforts... Wednesday, 3 March 2010
  • 381. ...you still usually get it wrong. Wednesday, 3 March 2010
  • 382. Then the little thing you never expected much of... Wednesday, 3 March 2010
  • 383. brings home the www.smileyland.com bacon. Wednesday, 3 March 2010
  • 384. My favourite example of this... Wednesday, 3 March 2010
  • 385. is everyone’s favourite example of everything... Wednesday, 3 March 2010
  • 386. Wednesday, 3 March 2010
  • 387. We all know it has changed the worlds of Product, Marketing, Business & Brand Wednesday, 3 March 2010
  • 388. And we all knew it was always going to right...? Wednesday, 3 March 2010
  • 389. nope... Wednesday, 3 March 2010
  • 390. Wednesday, 3 March 2010
  • 391. When you look in to it... Wednesday, 3 March 2010
  • 392. Wednesday, 3 March 2010
  • 393. SEARCH IS COOKED! Passed over by the best VC firms in the game Wednesday, 3 March 2010
  • 394. While investors had poured in to... Wednesday, 3 March 2010
  • 395. Apple’s Newton Wednesday, 3 March 2010
  • 396. Multi billion dollar satellite phone systems Wednesday, 3 March 2010
  • 397. And American car companies Wednesday, 3 March 2010
  • 398. Great ideas are not obvious (except in hindsight) Wednesday, 3 March 2010
  • 399. Great ideas are not obvious (except in hindsight) Wednesday, 3 March 2010
  • 400. So we try not to predict too much (except in hindsight) Wednesday, 3 March 2010
  • 401. Instead, we build something cheaply... (except in hindsight) Wednesday, 3 March 2010
  • 402. get it to market... (except in hindsight) Wednesday, 3 March 2010
  • 403. ...and then start our real learning. (except in hindsight) Wednesday, 3 March 2010
  • 404. Learning strong theories is important... (except in hindsight) Wednesday, 3 March 2010
  • 405. But learning to execute well is a whole other game. (except in hindsight) Wednesday, 3 March 2010
  • 406. So we’re now in this fast learning phase (except in hindsight) Wednesday, 3 March 2010
  • 407. Making mistakes again (except in hindsight) Wednesday, 3 March 2010
  • 408. And getting some wins (except in hindsight) Wednesday, 3 March 2010
  • 409. We regularly measure, review, revise (except in hindsight) Wednesday, 3 March 2010
  • 410. And we record or best insights on a crazy document we call the TOE (except in hindsight) Wednesday, 3 March 2010
  • 411. Wednesday, 3 March 2010
  • 412. But that’s another talk... (except in hindsight) Wednesday, 3 March 2010
  • 413. The final thought I want to leave you with today... (except in hindsight) Wednesday, 3 March 2010
  • 414. Is more of a vibe than a theory (except in hindsight) Wednesday, 3 March 2010
  • 415. It’s guided by a thought that Seth Godin enunciated well (except in hindsight) Wednesday, 3 March 2010
  • 416. That when someone hires you or your company... (except in hindsight) Wednesday, 3 March 2010
  • 417. ...it’s more about where you are going rather than where you have been (except in hindsight) Wednesday, 3 March 2010
  • 418. They want to feel that your bus is going somewhere great, (except in hindsight) Wednesday, 3 March 2010
  • 419. and that they have the chance to come along for the ride... (except in hindsight) Wednesday, 3 March 2010
  • 420. Yet because you’re Scots (except in hindsight) Wednesday, 3 March 2010
  • 421. it’s all about understating that... (except in hindsight) Wednesday, 3 March 2010
  • 422. 10. Under promise, over deliver (except in hindsight) Wednesday, 3 March 2010
  • 423. Put yourself in areas that you can get excited about (except in hindsight) Wednesday, 3 March 2010
  • 424. And then get excited (that means work hard) Wednesday, 3 March 2010
  • 425. And then get excited (that means work really hard) Wednesday, 3 March 2010
  • 426. Bud Caddell showed it well (except in hindsight) Wednesday, 3 March 2010
  • 427. when he adapted Good To Great’s Hedgehog (except in hindsight) Wednesday, 3 March 2010
  • 428. to be relevant for the individual... (except in hindsight) Wednesday, 3 March 2010
  • 429. Wednesday, 3 March 2010
  • 430. If you’re working at the intersection of your... Wednesday, 3 March 2010
  • 431. Passion, profit & pride Wednesday, 3 March 2010
  • 432. You don’t need to talk it up. Wednesday, 3 March 2010
  • 433. People will know you’re on a great bus, going somewhere fast. Wednesday, 3 March 2010
  • 434. I’m done... Wednesday, 3 March 2010
  • 435. Any questions...? Wednesday, 3 March 2010
  • 436. Or perhaps some silence...? Wednesday, 3 March 2010
  • 437. 9 things I’ve learned since uni 1. Learn to fail quickly 2. It’s the question that matters 3. Constraints help define your opportunities 4. Life is creating yourself, not finding yourself 5. The Feedback Loop 6. Asking customers is not enough 7. Understand where your market is at 8. Work on thinking, not on things 9. Great ideas are only obvious in hindsight +10. Under promise, over deliver Wednesday, 3 March 2010
  • 438. Or view the whole presentation at: http://www.slideshare.net/afallshaw Wednesday, 3 March 2010

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