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  • 1. High-­‐Tech  Business  Venturing   (HTBV)   Class  #02:  Introduc2on  to  the   PolyPower  technology:  from  technology   to  business  opportunity     February  14,  2014   In  collabora*on  with:    
  • 2. Today’s  topics   •  Recap  of  previous  class   – Objec2ve   – Approach   – Entrepreneurial  thinking   – Course  structure   – Role  of  business  plan/planning   •  Introduc2on  to  Danfoss  PolyPower  technology   •  Modeling  an  idea  &  prototyping  an   opportunity  
  • 3. Recap   •  Objec2ves   – From  technology  to  business  opportunity     – Prac2cing  entrepreneurship   •  Approach   – Applied  business  venturing   – Focus  on  business  opportunity  and  venture  design   – Itera2ve,  experien2al,  &  experimental  
  • 4. Entrepreneurship  versus  management   versus  strategy  
  • 5. Course  structure   (1) (2) (3) (4) (a) Introduction to course Feasibility analysis Venture design Mobilizing resources and funding (b) Introduction to technology Coaching session Coaching session Coaching session (c) Coaching session Presentation of business opportunity Presentation of business model Presentation of business plan
  • 6. Role  of  business  plan/planning   •  “While  the  most  visible  output  of  the  text  will  be  a  business  plan,   the  most  valuable  output  will  be  the  venture  simula2on  you  will   have  created  to  support  your  decision  making.”  (KnoV,  2012)   •  What  needs  to  be  learned   –  Risk   –  Return   –  Feasibility   •  Technical,  compe22ve,  opera2onal,  financial   •  What  needs  to  be  communicated   –  Legi2macy   –  Understanding   –  Professionalism   –  Ability  
  • 7. Introduc2on  to  PolyPower  technology  
  • 8. Modeling  an  idea  &  prototyping  an   opportunity   •  hVp://theinnographer.com/toolkit/super-­‐ hunch/   – Fundamentals  of  opportunity  modeling   – Opportunity  and  idea  modeling  -­‐  What's  the  deal?   •  hVp://youtu.be/7UDmLXjAAxY   –  (Up  to  5:37)  
  • 9. Super  hunch  sketch  pad  
  • 10. Applying  the  super  hunch  sketch  pad   •  Use  the  super  hunch  sketch  pad  to  specify  and   prototype  your  idea  by  considering:   – The  technology  you  have   – Who  you  are   – The  need  you  address   – The  value  you  create   – The  targeted  customers  
  • 11. Presen2ng  the  super  hunch  sketch  pad   •  Present  your  idea  to  another  group   •  Evaluate  each  other’s  idea  based  on:     – How  well  the  problem  is  specified  and  addressed   – The  impact  and  value  of  the  solu2on   – The  iden2fica2on  of  the  right  customer   – Feasibility  of  the  idea  
  • 12. 13   General  Process  of  Idea2on  /  Design   e.g.  RiVel,  H.  1992;  Jonas,  W.  2008;  Brown,  T.  2009;  Osterwalder,  A.  2010     -­‐>  Create  choices   -­‐>  Generate  variety   -­‐>  Divergent  thinking   -­‐>  Make  choices   -­‐>  Reduce  variety   -­‐>  Convergent  thinking   Abduc2on   PROJECTION   Deduc2on   SYNTHESIS   Induc2on   ANALYSIS  
  • 13. 14   Crea2ve  Ac2vi2es    
  • 14. 15   Crea2vity  depends  on  
  • 15. 16   Itera2on  is  core   Source:  www.theinnographer.com   Prevent  to  freeze  an  idea  too  early!   Early   Open  
  • 16. Next  week:  Class  #03   •  Date:  Friday,  February  21   •  Time:  09:15-­‐12:00   •  Loca2on:  U303   •  Topics:   – Coaching  session  with  Ken  Holm  Thomsen   – Submit  progress  report   •  Recent  progress;  current  plan  and  next  steps;  open   ques2ons  and  issues  (agenda)   •  Wednesday,  February  19;  09:00  (Blackboard)