1. Maissenhälter, Reetz – Alexy, Milanow
Kick-off
1
Advanced Topics in Entrepreneurship
Benedikt Maissenhälter / David Reetz
Prof. Dr. Oliver Alexy / Prof. Hana Milanov PhD
Applied Business
Venturing
Session #6
Moritz Werner
Founder and Co-CEO
21 Diamonds
Route to Market &
Operationalization

2. Session
Date
Time and Room
Topic
# 1
October 17, 2013
10.00 -12.00
Room 0544
Kick-off
# 2
October 31, 2013
9.00 -15.00
Room 6009 (Karlstr. 45)
Ideation & Creativity
# 3
November 14, 2013
10.00 -12.00
Room 0544
Technology & Entrepreneurship
# 4
November 27, 2013
12.30 -15.00
Room 6009 (Karlstr.45)
Elevator Pitch
# 5
December 13, 2013
9.00 -13.00
Room 0544
Strategy
# 6
December 19, 2013
10.00 -12.00
Room Z1.534
Route to Market & Operationalization
# 7
January 19-21, 2014
9:15 Dep. from Hbf
3-Day Field Trip to Berlin
# 8
January 24, 2014
10.00 -12.30pm
Room 0544
Financing a Start-up
# 9
January 30, 2014
14.00 -17.30pm
Room 6009 (Karlstr. 45)
Slide Writing and Presentation Training
# 10
February 04, 2014
10.00 -14.00
Room Z536
Final Presentation and Course Wrap-up
2
Sessions

3. 3
Your Project
Presentation & opportunity report structure
In case you have not done it so far à check the guideline provided on Moodle
10min pitch (10-15min Q&A) and 4000 words (+/- 10%)
1) Introduction and opportunity / business idea description
2) Market Analysis
3) Competitor analysis (brief)
4) Outline of the business model and raw financial model
5) Operationalization plan
6) Risk factors / uncertainties (brief)
7) Appendix (e.g. for exhibits, analysis, etc.) – not obligatory but max. 15 pages
Next feedback
- We are happy to provide you with feedback on your progress (just contact us)
- The next great opportunity will be on the Berlin trip (e.g. on the train journey)
- Also make use of our guest speaker’s expertise to improve your project

4. 4
Maissenhälter, Reetz – Alexy, Milanov
Kick-off
What did we cover in the last session?

5. 5
#6: Route to Market – Operationalization
§ How to launch the venture and acquire
customers?
§ What are the challenges to consider when
growing the business and key factors that
investors are looking for?
§ Which milestones need to be reached at what
time to make the business likely to succeed?
Moritz Werner
Founder and
Co-CEO at
21Diamonds

6. 6
Maissenhälter, Reetz – Alexy, Milanov
Kick-off
Berlin Trip

7. 7
Sunday, 19th January – Munich Central Station
We meet at 9:00am at platform 15.
9:15am (Departure!)

8. 8
The Berlin Package
• Train to Berlin
• Club / cocktails on Sunday (optional, not included)
• Hotel (+ breakfast)
• Public transportation within Berlin
• Joint dinner on Monday
• Train to Munich

9. 9
Happy Holidays!
TUM Entrepreneurship Research Institute
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