Aertv press release

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Aertv.ie Launches with Free Live TV
Ireland’s First Live Music Channel Launched as part of Aertv.ie

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Aertv press release

  1. 1. Aertv.ie Launches with Free Live TV Ireland’s First Live Music Channel Launched as part of Aertv.ieOctober 6th 2011New Irish TV service Aertv.ie launched today to offer a new way to watch live TV online –just click and watch anytime and anywhere.The free service, formerly known as Magnet WebTV, is now registration-free and has asimpler, easy-to-use interface. As well as broadcasting all of the main Irish TV channelsAertv.ie will transmit Ireland’s first live music channel, Aertv Music.Anybody with an internet connection and either a computer, smartphone or tablet canenjoy the service, without the need for a set-top box, satellite dish, cable, or even a TV set.The eleven free channels include RTÉ One, RTÉ Two, TV3, TG4 and 3e as well as, RTÉ One +1, RTÉ News Now, RTÉ jr, France 24, Russia Today and Dáil Éireann. These will stream onAertv.ie simultaneous to the stations’ TV broadcast. The service will also broadcast liveevents and unique home-produced content.Hard Working Class Heroes Goes LiveThe first live event broadcast will kick off this weekend with indie rock event of the year,Hard Working Class Heroes. Aertv Music, Ireland’s first dedicated live online music channel,will live stream selected gigs from the 100 bands playing in and around a number of venuesin Dublin over the three day music event.Tweet and Update from same screenAlong with the free live TV, Aertv.ie has an integrated Twitter and Facebook facility, so youcan share your favourite live events and TV shows as they air.Commenting on the service, Aertv’s Director Philippe Brodeur said: “This is a great serviceand long overdue. Finally, people can watch all the main Irish TV channels live on theirmobiles, tablets and PCs for free and without even having to log in. And this weekend is veryexciting – we’ve teamed up with the Hard Working Class Heroes Festival to launch ourdedicated music channel. It’s the first of many genre channels we’ll be offering free to ouraudiences.”Mark Kellett, CEO of Magnet, said of the service: “More and more of us are watchingcontent online on our own terms, and Aertv.ie is addressing that. We’ve built on whatworked with Magnet WebTV to make a good service even better. Eleven free channels andlive event broadcasts are just the beginning.”Irish audiences are indeed turning away from TVs and towards their computers, with 71 percent of people in Ireland now watching TV programmes on their laptops and PCs, and one infive (20 per cent) doing so regularly. This rises to 89 per cent for those aged 18-25, with 58
  2. 2. per cent regularly watching TV on their computers.*Aertv.ie is a division of Magnet Networks. For €3.99 per month Magnet broadbandcustomers have the option to upgrade to avail of an additional 16 (27 in total) channels. ENDSMedia Contact: Bernice/ Tanya, Bvisible 353-1-845 2401*Editors Note: This survey was conducted by Market Research Company iReach in April2011 using the iReach Consumer Decisions Research Panel which delivered 1,000 responsesfrom adults in Ireland aged 18+ to 65+ and is nationally representative by age, region,gender and social class.
  3. 3. Hard Working Class Heroes has this year teamed up with Aertv.ie to broadcast a selection of gigslive online for the first time. Free online TV service Aertv.ie will air live performances from thispopular indie rock event. Outside The Button Factory to launch Aertv.ie and announce thebroadcast of the gigs were singer-songwriter EleventyFour and Orla Breslin of Cars Love Girls,both performing this weekend. Aertv.ie offers a new way to watch live TV online on your PC,smartphone or tablet. It broadcasts eleven channels for free including all of the main Irish ones. For more see: aertv.ie
  4. 4. New Irish TV service Aertv.ie launched today to offer a new way to watch live TV online – justclick and watch anytime and anywhere. The free service transmits all of the main Irish TVchannels as well as Ireland’s first live music channel, Aertv Music. At the launch were MagnetNetworks Chairman Ken Peterson; Mark Kellett, CEO, Magnet Networks and Philippe Brodeur,Director, Aertv.ie. For more see: aertv.ie

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