The Art of Quantification: Your Website's Return on Investment

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Your website is your kingdom; your web designer is your best friend. You invested a lot of money into this thing and even more time to make it work. Did you put enough effort into measuring your success?

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  • The Art of Quantification: Your Website's Return on Investment

    1. 1. The Art of Quantification: Your Website's Return on Investment Please visit our website for a full article! Web Design Solutions That Work Effectively and Give Measurable Effects
    2. 2. Web Design Solutions That Work Effectively and Give Measurable Effects You invested a lot of money into your website and even more time to make it work. Did you put enough effort into measuring your success? www.aeronstudio.com tel. +353 87 256 0543
    3. 3. Web Design Solutions That Work Effectively and Give Measurable Effects It's hard to win a race without a finish line.You will never know how close you are to achieving your goals without monitoring your progress. www.aeronstudio.com tel. +353 87 256 0543
    4. 4. Web Design Solutions That Work Effectively and Give Measurable Effects It's the traffic: More traffic means more problems, until you know how to convert it and monetize. www.aeronstudio.com tel. +353 87 256 0543
    5. 5. Web Design Solutions That Work Effectively and Give Measurable Effects If you had a retail business, would you like hundreds of people going in and out emptyhanded, or would you rather like ten people with a full trolley at your cash register? www.aeronstudio.com tel. +353 87 256 0543
    6. 6. How to Measure Your Website's ROI? Focus on monitoring (in order of importance): Web Design Solutions That Work Effectively and Give Measurable Effects
    7. 7. Web Design Solutions That Work Effectively and Give Measurable Effects 1/6: Conversion rate How many phone calls or sales did you get today through your website? www.aeronstudio.com tel. +353 87 256 0543
    8. 8. Web Design Solutions That Work Effectively and Give Measurable Effects 2/6: Average time on site How you might persuade your readers to engage more? www.aeronstudio.com tel. +353 87 256 0543
    9. 9. Web Design Solutions That Work Effectively and Give Measurable Effects 3/6: Bounce rate Bounce rate higher than 75%? You might be giving people the wrong impression. www.aeronstudio.com tel. +353 87 256 0543
    10. 10. Web Design Solutions That Work Effectively and Give Measurable Effects 4/6: Pages per visit How many page views does it take to get in touch with you? www.aeronstudio.com tel. +353 87 256 0543
    11. 11. Web Design Solutions That Work Effectively and Give Measurable Effects 5/6: Content popularity What articles are getting most attention? www.aeronstudio.com tel. +353 87 256 0543
    12. 12. Web Design Solutions That Work Effectively and Give Measurable Effects 6/6: Number of visits www.aeronstudio.com tel. +353 87 256 0543
    13. 13. Web Design Solutions That Work Effectively and Give Measurable Effects Search engine optimisation (SEO) is a long, time- (and/or money-) consuming process. www.aeronstudio.com tel. +353 87 256 0543
    14. 14. Web Design Solutions That Work Effectively and Give Measurable Effects There is a big chance you will lose your position with Google’s next algorithm update. www.aeronstudio.com tel. +353 87 256 0543
    15. 15. Web Design Solutions That Work Effectively and Give Measurable Effects You are better off focusing on your content and on social media marketing than on spending a lot of time and money on SEO. www.aeronstudio.com tel. +353 87 256 0543
    16. 16. Web Design Solutions That Work Effectively and Give Measurable Effects If people could adjust search results, Google would lose its credibility and accuracy. www.aeronstudio.com tel. +353 87 256 0543
    17. 17. Web Design Solutions That Work Effectively and Give Measurable Effects There is no harm, however, in making your site discoverable and easy to index by all search engines. www.aeronstudio.com tel. +353 87 256 0543
    18. 18. Web Design Solutions That Work Effectively and Give Measurable Effects To see how you are doing, try testing your website on WebsiteGrader or try using some of the free tests by SEOmoz. www.aeronstudio.com tel. +353 87 256 0543
    19. 19. Web Design Solutions That Work Effectively and Give Measurable Effects Measurement is a process. The only way to ensure you are improving is to regularly monitor all the relevant statistics and act on them. www.aeronstudio.com tel. +353 87 256 0543
    20. 20. Web Design Solutions That Work Effectively and Give Measurable Effects Web Design • On-Line Marketing • Search Engine Optimisation Custom Web Applications • CPC Advertising • Databases FREE CONSULTATIONS! visit www.aeronstudio.com now! www.aeronstudio.com tel. +353 87 256 0543

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