4 Marketing Rules for the Development of Your New Website

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Whether you are a seasoned internet user or a total newbie, you must understand some fundamental laws of online marketing in order to plan successful website development for your business.

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4 Marketing Rules for the Development of Your New Website

  1. 1. 4 Marketing Rules for the Development of Your New Website Please visit our website for a full article! Web Design Solutions That Work Effectively and Give Measurable Effects
  2. 2. Web Design Solutions That Work Effectively and Give Measurable Effects You must understand some fundamental laws of online marketing in order to plan successful website development for your business. www.aeronstudio.com tel. +353 87 256 0543
  3. 3. Web Design Solutions That Work Effectively and Give Measurable Effects The main goal of any business website is to generate leads and to enforce brand awareness, not simply to look good. www.aeronstudio.com tel. +353 87 256 0543
  4. 4. Rule 1 Be Effective in Conveying Your Message Web Design Solutions That Work Effectively and Give Measurable Effects
  5. 5. Web Design Solutions That Work Effectively and Give Measurable Effects Websites have the purpose of generating leads and spreading the word about your brand. www.aeronstudio.com tel. +353 87 256 0543
  6. 6. Web Design Solutions That Work Effectively and Give Measurable Effects Your website should be stylish, creative and original, but most importantly, effective. www.aeronstudio.com tel. +353 87 256 0543
  7. 7. Web Design Solutions That Work Effectively and Give Measurable Effects Avoid any changes to your branding elements, like logo and taglines, for the sake of designing a more visually attractive website. www.aeronstudio.com tel. +353 87 256 0543
  8. 8. Web Design Solutions That Work Effectively and Give Measurable Effects You shouldn't pick your website’s colours based solely on your preferences - investigate what works well in your area. www.aeronstudio.com tel. +353 87 256 0543
  9. 9. Web Design Solutions That Work Effectively and Give Measurable Effects Examine the biggest, most successful brands from your industry; these companies spent millions on marketing research. www.aeronstudio.com tel. +353 87 256 0543
  10. 10. Web Design Solutions That Work Effectively and Give Measurable Effects When planning the development of your website, think of all the people who will visit it. www.aeronstudio.com tel. +353 87 256 0543
  11. 11. Web Design Solutions That Work Effectively and Give Measurable Effects Use readable fonts, simple language and contrasting colours. Tools like CheckMyColours.com or GrayBit.com will help you. www.aeronstudio.com tel. +353 87 256 0543
  12. 12. Web Design Solutions That Work Effectively and Give Measurable Effects Use headings, subheadings and lists to create interest and to make your content approachable. www.aeronstudio.com tel. +353 87 256 0543
  13. 13. Web Design Solutions That Work Effectively and Give Measurable Effects Internet users are skimming, not reading, so use your headings effectively to sell your product. www.aeronstudio.com tel. +353 87 256 0543
  14. 14. Rule 2 Structure Your Website Well During Development Web Design Solutions That Work Effectively and Give Measurable Effects
  15. 15. Web Design Solutions That Work Effectively and Give Measurable Effects Most of your visitors are looking for specific information, and it should be available to them within a maximum of three clicks. www.aeronstudio.com tel. +353 87 256 0543
  16. 16. Web Design Solutions That Work Effectively and Give Measurable Effects Shorter pages are more effective than long ones. They are easy to skim. www.aeronstudio.com tel. +353 87 256 0543
  17. 17. Web Design Solutions That Work Effectively and Give Measurable Effects All links and navigational elements should be differentiated from other content. www.aeronstudio.com tel. +353 87 256 0543
  18. 18. Web Design Solutions That Work Effectively and Give Measurable Effects Focus on one aspect of a product or service in each section. Your website should be logically structured. www.aeronstudio.com tel. +353 87 256 0543
  19. 19. Rule 3 Develop Your Website with Content in Mind Web Design Solutions That Work Effectively and Give Measurable Effects
  20. 20. Web Design Solutions That Work Effectively and Give Measurable Effects Your content has to function and communicate well in order to convert a visitor into a lead. www.aeronstudio.com tel. +353 87 256 0543
  21. 21. Web Design Solutions That Work Effectively and Give Measurable Effects Use call to action throughout your website.You never know which part of it will influence your visitor to buy. www.aeronstudio.com tel. +353 87 256 0543
  22. 22. Web Design Solutions That Work Effectively and Give Measurable Effects Don't waste time presenting features of your product. Focus on benefits - people are buying solutions to their problems, not tools. www.aeronstudio.com tel. +353 87 256 0543
  23. 23. Web Design Solutions That Work Effectively and Give Measurable Effects It is easy to lose your reputation online, and Google penalises duplicate content. Be unique - that way, people will never confuse you with somebody else. www.aeronstudio.com tel. +353 87 256 0543
  24. 24. Rule 4 Network and Interact with Your Visitors Web Design Solutions That Work Effectively and Give Measurable Effects
  25. 25. Web Design Solutions That Work Effectively and Give Measurable Effects Your new website should give your visitors many ways of contacting you. Providing your e-mail and phone number is not enough. www.aeronstudio.com tel. +353 87 256 0543
  26. 26. Web Design Solutions That Work Effectively and Give Measurable Effects Implement a contact form, so people without email can get in touch with you or receive a return call. www.aeronstudio.com tel. +353 87 256 0543
  27. 27. Web Design Solutions That Work Effectively and Give Measurable Effects Allow people to subscribe to your mailing list/newsletter, as this is the best way to turn them into paying customers in the future. www.aeronstudio.com tel. +353 87 256 0543
  28. 28. Web Design Solutions That Work Effectively and Give Measurable Effects Allow people to take part in interesting surveys, comment on your articles or review your products. www.aeronstudio.com tel. +353 87 256 0543
  29. 29. Web Design Solutions That Work Effectively and Give Measurable Effects Provide links to share and bookmark your content through social networks like Twitter, Facebook, Hubforce or LinkedIn www.aeronstudio.com tel. +353 87 256 0543
  30. 30. Web Design Solutions That Work Effectively and Give Measurable Effects Publishing short articles will solicit a lot of attention and will bring your visitors back... along with their friends. www.aeronstudio.com tel. +353 87 256 0543
  31. 31. Web Design Solutions That Work Effectively and Give Measurable Effects Web Design • On-Line Marketing • Search Engine Optimisation Custom Web Applications • CPC Advertising • Databases FREE CONSULTATIONS! visit www.aeronstudio.com now! www.aeronstudio.com tel. +353 87 256 0543

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