4 Marketing Rules for the
Development of Your New Website
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Web Design Solutions That Work Effectively
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Web Design Solutions That Work Effectively
and Give Measurable Effects
You must understand some
fundamental laws of online
marketing in order to plan
successful website development
for your business.
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and Give Measurable Effects
The main goal of any business
website is to generate leads and to
enforce brand awareness, not
simply to look good.
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Rule 1
Be Effective in Conveying
Your Message
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Web Design Solutions That Work Effectively
and Give Measurable Effects
Websites have the purpose of
generating leads and spreading the
word about your brand.
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Web Design Solutions That Work Effectively
and Give Measurable Effects
Your website should be stylish,
creative and original, but most
importantly, effective.
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Web Design Solutions That Work Effectively
and Give Measurable Effects
Avoid any changes to your
branding elements, like logo and
taglines, for the sake of designing a
more visually attractive website.
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and Give Measurable Effects
You shouldn't pick your website’s
colours based solely on your
preferences - investigate what
works well in your area.
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Web Design Solutions That Work Effectively
and Give Measurable Effects
Examine the biggest, most
successful brands from your
industry; these companies spent
millions on marketing research.
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tel. +353 87 256 0543

Web Design Solutions That Work Effectively
and Give Measurable Effects
When planning the development of
your website, think of all the
people who will visit it.
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Web Design Solutions That Work Effectively
and Give Measurable Effects
Use readable fonts, simple language
and contrasting colours.
Tools like CheckMyColours.com
or GrayBit.com will help you.
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Web Design Solutions That Work Effectively
and Give Measurable Effects
Use headings, subheadings and lists
to create interest and to make
your content approachable.
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Web Design Solutions That Work Effectively
and Give Measurable Effects
Internet users are skimming, not
reading, so use your headings
effectively to sell your product.
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tel. +353 87 256 0543

Rule 2
Structure Your Website
Well During Development
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and Give Measurable Effects

Web Design Solutions That Work Effectively
and Give Measurable Effects
Most of your visitors are looking
for specific information, and it
should be available to them within
a maximum of three clicks.
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Web Design Solutions That Work Effectively
and Give Measurable Effects
Shorter pages are more
effective than long ones.
They are easy to skim.
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tel. +353 87 256 0543

Web Design Solutions That Work Effectively
and Give Measurable Effects
All links and navigational elements
should be differentiated
from other content.
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Web Design Solutions That Work Effectively
and Give Measurable Effects
Focus on one aspect of a product
or service in each section. Your
website should be logically
structured.
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tel. +353 87 256 0543

Rule 3
Develop Your Website with
Content in Mind
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and Give Measurable Effects

Web Design Solutions That Work Effectively
and Give Measurable Effects
Your content has to function and
communicate well in order to
convert a visitor into a lead.
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Web Design Solutions That Work Effectively
and Give Measurable Effects
Use call to action throughout your
website.You never know which
part of it will influence your visitor
to buy.
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tel. +353 87 256 0543

Web Design Solutions That Work Effectively
and Give Measurable Effects
Don't waste time presenting
features of your product. Focus on
benefits - people are buying
solutions to their problems, not
tools.
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tel. +353 87 256 0543

Web Design Solutions That Work Effectively
and Give Measurable Effects
It is easy to lose your reputation
online, and Google penalises
duplicate content. Be unique - that
way, people will never confuse you
with somebody else.
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tel. +353 87 256 0543

Rule 4
Network and Interact with
Your Visitors
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and Give Measurable Effects

Web Design Solutions That Work Effectively
and Give Measurable Effects
Your new website should give your
visitors many ways of contacting
you. Providing your e-mail and
phone number is not enough.
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tel. +353 87 256 0543

Web Design Solutions That Work Effectively
and Give Measurable Effects
Implement a contact form, so
people without email can get in
touch with you or receive
a return call.
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tel. +353 87 256 0543

Web Design Solutions That Work Effectively
and Give Measurable Effects
Allow people to subscribe to your
mailing list/newsletter, as this is the
best way to turn them into paying
customers in the future.
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tel. +353 87 256 0543

Web Design Solutions That Work Effectively
and Give Measurable Effects
Allow people to take part in
interesting surveys, comment
on your articles or review
your products.
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tel. +353 87 256 0543

Web Design Solutions That Work Effectively
and Give Measurable Effects
Provide links to share and
bookmark your content through
social networks like Twitter,
Facebook, Hubforce or LinkedIn
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Web Design Solutions That Work Effectively
and Give Measurable Effects
Publishing short articles will solicit
a lot of attention and will bring
your visitors back... along with
their friends.
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Web Design Solutions That Work Effectively
and Give Measurable Effects
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