Social Media in Research Dissemination

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Presented at the University of Toronto's Research with Pride conference, 2009. Examines how the networked world presents opportunities for researchers to collaborate, promote, and effectively disseminate research findings to relevant audiences.

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Social Media in Research Dissemination

  1. 1. lather. rinse. repeat <ul><li>an introduction to social media in research dissemination </li></ul>Aerin Guy The Wellesley Institute Research with Pride October 2, 2009
  2. 2. hi
  3. 4. [email_address] @wellesleyWI @aeringuy www.wellesleyinstitute.com www.wellesleyinstitute.com www.wellesleyinstitute.com www.wellesleyinstitute.com
  4. 5. agenda <ul><li>Part 1: Intro to the social web </li></ul><ul><li>Part 2: What happens online.... </li></ul><ul><li>Part 3: Disseminating research online </li></ul><ul><li>Part 4: Tools </li></ul><ul><li>Part 5: Pie eating contest </li></ul><ul><li>Part 5: Q&A </li></ul>
  5. 6. Part 1: The Social Web
  6. 7. commonly referred to as..... <ul><li>web 2.0 </li></ul><ul><li>social media </li></ul><ul><li>the social web </li></ul><ul><li>the internetz </li></ul><ul><li>but really...... </li></ul><ul><li>the way we connect today </li></ul>
  7. 8. powerful stuff
  8. 9. <ul><li>introduction to social media </li></ul>
  9. 12. <ul><li>The web is about conversations, </li></ul><ul><li>not top down delivery </li></ul><ul><li>of information or messages. </li></ul>
  10. 13. people are talking to each other online you have a choice <ul><li>resist it and it will happen anyways, elsewhere, outside your infludence </li></ul><ul><li>support it, participate, influence it, and leverage it for your message/initiative/brand </li></ul>
  11. 14. the world has changed <ul><li>and so has the way we connect </li></ul><ul><li>“when we change the way we communicate, we change society” </li></ul><ul><li>“new technology enables new kinds of group-forming” </li></ul>
  12. 16. <ul><li>listen and learn and build relationships </li></ul><ul><li>publish valuable news and information </li></ul><ul><li>disseminate quickly and effectively </li></ul><ul><li>create or extend your brand personality </li></ul><ul><li>engage in conversations and services </li></ul><ul><li>efforts lead back to your website - your hub or repository of information </li></ul>some benefits of using social media
  13. 17. dissemination vs marketing <ul><li>goal is action in user </li></ul><ul><li>policy impact vs “sale” </li></ul><ul><li>dissemination is marketing </li></ul>
  14. 18. some basics <ul><li>feeds/tags/RSS </li></ul><ul><li>blogs </li></ul><ul><li>wikis </li></ul><ul><li>Twitter </li></ul><ul><li>social networks (Facebook etc) </li></ul>
  15. 19. feeds/tags/RSS <ul><li>why? metatag, search </li></ul><ul><li>selective </li></ul><ul><li>relevant </li></ul><ul><li>audience </li></ul><ul><li>instant gratification </li></ul><ul><li>organization </li></ul>feeds/tags/RSS
  16. 21. blogs <ul><li>recent + relevant = ranking </li></ul><ul><li>procedural </li></ul><ul><li>personifies </li></ul><ul><li>project catalogue </li></ul>
  17. 22. blogs <ul><li>wordpress (free, minor learning curve) </li></ul><ul><li>blogger (google) (free, very easy to use)(attach a domain) </li></ul><ul><li>www.mashable.com (great social media advice and great blog section) </li></ul><ul><li>good free resources on compendium blogware </li></ul><ul><li>NTEN </li></ul><ul><li>www.readwriteweb.com </li></ul>
  18. 23. wikis <ul><li>collaborate </li></ul><ul><li>share </li></ul><ul><li>network </li></ul><ul><li>http://www.youtube.com/watch?v=-dnL00TdmLY </li></ul>
  19. 25. <ul><li>research </li></ul><ul><li>identify audiences </li></ul><ul><li>listen </li></ul><ul><li>connect </li></ul><ul><li>3rd party clients allow for management </li></ul>
  20. 27. social networks <ul><li>online communities </li></ul><ul><li>partnerships </li></ul><ul><li>research </li></ul><ul><li>behavioural </li></ul>
  21. 29. applications for social media <ul><li>depend on goals, strategy, and audience </li></ul><ul><li>not one size fits all </li></ul><ul><li>iterative, flexible, responsive </li></ul>
  22. 30. <ul><li>good communication comes from understand how people act online </li></ul>
  23. 31. Ladder of Engagement
  24. 32. Pyramid of engagement
  25. 33. online behaviour
  26. 34. what happens online <ul><li>what you see is what you get </li></ul><ul><li>scan instead of read (8/10 people) </li></ul><ul><li>active, not passive </li></ul><ul><li>impatient </li></ul><ul><li>expect instant gratification, especially with speed of search and page load times </li></ul>
  27. 35. <ul><li>reading online is 25% slower than reading on a printed page </li></ul><ul><li>users make value judgments based on appearance of websites </li></ul><ul><li>credibility issues </li></ul><ul><li>readers don’t scroll down long pages </li></ul><ul><li>readers want to print documents </li></ul><ul><li>readers want to share and bookmark easily </li></ul><ul><li>key actions: print/share </li></ul>
  28. 36. good dissemination <ul><li>scans easily </li></ul><ul><li>concise, journalistic </li></ul><ul><li>page values are immediate </li></ul><ul><li>cluster summaries </li></ul><ul><li>convinces users to print longer documents </li></ul><ul><li>splits information blocks into multiple pages </li></ul>
  29. 37. more than just putting a paper online <ul><li>users demand relevancy </li></ul><ul><li>you have to point it out </li></ul><ul><li>shift in language </li></ul>
  30. 38. make it easy to find <ul><li>posting your work online will attract new audiences who may not know anything about your initiative/organization/subject </li></ul><ul><li>use prominent links </li></ul><ul><li>advertise your work </li></ul><ul><li>make your work visible to search engines </li></ul><ul><li>email - helpful links </li></ul>
  31. 39. choose an appropriate digital format <ul><li>make it easy to open and to print </li></ul><ul><li>should present your work in a way that won’t be distorted by users’ hardware </li></ul><ul><li>don’t split documents users are likely to want to print into separate files or pages </li></ul><ul><li>don’t zip something you’d like people to read </li></ul>
  32. 40. <ul><li>if posting in HTML, create a printer friendly version </li></ul><ul><li>create files in the oldest version of software available to ensure the widest possible access </li></ul>
  33. 41. <ul><li>social media and electronic journals will be the future of information dissemination. Current journals won’t disappear, but the business models creating them will change. </li></ul>
  34. 42. <ul><li>reseachers will continue to use traditional sources for information discovery, but social media applications will provide additional indicators of quality and discovery </li></ul>
  35. 43. tips for your site <ul><li>please make it easy to find </li></ul><ul><li>prominent link to research documents </li></ul><ul><li>short, tantalizing home page descriptions that encourage the reader to print or share </li></ul><ul><li>customize search engine for publications pages </li></ul><ul><li>metatag </li></ul>
  36. 44. let users identify <ul><li>general public </li></ul><ul><li>academic </li></ul><ul><li>public sector </li></ul><ul><li>third sector </li></ul><ul><li>*this will improve your analytics </li></ul>
  37. 45. a really good example http://www.homelesshub.ca/Default.aspx
  38. 47. tools <ul><li>www.wikispaces.com </li></ul><ul><li>www.slideshare.com </li></ul><ul><li>www.2collab.com </li></ul>
  39. 48. 2collab.com <ul><li>an online collaboration tool for researchers </li></ul><ul><li>share, connect and discuss relevant research with your peers </li></ul>http://www.2collab.com/nonLoggedInHomePage;jsessionid=5963495EB9490BB6E2AD2F149D8A30FA
  40. 49. propaganda <ul><li>http://www.usnowfilm.com / </li></ul><ul><li>www.commoncraft.com </li></ul><ul><li>www.broganbranding.com </li></ul><ul><li>Video for Change training guide </li></ul><ul><li>www.witness.org </li></ul><ul><li>The New Rules of PR - David Meerman Scott </li></ul><ul><li>t </li></ul>
  41. 50. websites <ul><li>www.webword.com </li></ul><ul><li>www.usabilityviews.com </li></ul><ul><li>www.usability.gov </li></ul><ul><li>www.ning.com </li></ul><ul><li>www.wetpaint.com </li></ul>
  42. 51. more <ul><li>www.12seconds.tv (upload short videos from your mobile phone to your facebook, twitter etc) </li></ul><ul><li>www.advocacyonline.com (e-campaigns, fundraising, social networking jamii, very cool) </li></ul><ul><li>www.verticalresponse.com (10000 free emails month for non-profits) ** not confirmed </li></ul><ul><li>www.frogloop.com (social network calculator for ROI) </li></ul><ul><li>google groups - great way to connect people together </li></ul>
  43. 52. how do i know it works <ul><li>listen! </li></ul><ul><li>google alerts </li></ul><ul><li>google reader </li></ul><ul><li>survey monkey </li></ul><ul><li>zoomerang </li></ul><ul><li>google trends </li></ul><ul><li>netvibes </li></ul><ul><li>twitter search </li></ul><ul><li>digg </li></ul><ul><li>technorati </li></ul><ul><li>comments, responses, reciprocal links, feedback </li></ul><ul><li>google analytics (free!) </li></ul>
  44. 53. where will you start?
  45. 54. Need help? Call me.
  46. 55. Thank you! <ul><li>thank you </li></ul><ul><li>thank you </li></ul><ul><li>thank you </li></ul><ul><li>and you </li></ul><ul><li>and you </li></ul>

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