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What’s Your Return On Engagement
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What’s Your Return On Engagement

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Presented to Cruise Planners / American Express franchise owners at the company's 2009 conference. Designed to help agents take their social media initiatives to the next level by enhancing their ...

Presented to Cruise Planners / American Express franchise owners at the company's 2009 conference. Designed to help agents take their social media initiatives to the next level by enhancing their Facebook and Twitter profiles.

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  • Introduction

What’s Your Return On Engagement What’s Your Return On Engagement Presentation Transcript

  • What’s Your Return on Engagement? Results-driven social media marketing Ashley Norman Sr. Account Supervisor / Director of Social Media Cheryl Andrews Marketing Communications
  • Why am I here?
    • To help you understand:
      • How to effectively communicate in the social media space and engage fans and followers
      • The differences between Facebook and Twitter
      • How to grow communities on each platform
    • China
    • India
    • United States
    Just how big is Facebook? More than 300 million active users
    • As of July 2009, app. 700,000 people were joining Facebook EVERY DAY
    • 30 million users update their statuses at least once each day (13 million did per month at the beginning of the year)
    • 8 million users become fans of Pages each day (up from 2.5 million per day at the beginning of the year)
    • 10 million videos are uploaded each month (up from 4 million)
    • 900 million photos are uploaded to the site each month (up from 700 million)
    • 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week (up from 15 million per month)
    • 35 million active groups exist on the site (up from 19 million)
    • 2.5 million notes created each month
    • 30 million users access Facebook each month through a mobile device
    • SOURCE: InsideFacebook.com
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    • Let’s start the conversation…
  • Stop marketing and start conversing
    • Transparency is key
    • Post about things outside of your brand
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    • http://www.facebook.com/CruisePlannersAmEx
    • www.facebook.com (Search Cruisitude)
    • www.twitter.com/CPMichelle
    • www.twitter.com/cruisitude
    • Be yourself; share your opinions
    • Ask questions; answer questions
    Stop marketing and start conversing
  • Facebook vs. Twitter
    • Facebook = Cultivating brand advocates
    • Twitter = Generating short term buzz
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  • Facebook fan pages vs. groups
    • Fan pages = Individual entity; indexed by search engines
    • Groups = Linked to your personal page; not indexed by search engines
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  • The Power of Integration
    • YouTube
    • Blogs
    • Your personal Cruise Planners page
    • All of these help build credibility and make you easier to find online
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  • Twitter is great for…
    • Sales and promotions
    • Contests
    • Tips / Advice
    • Behind-the-scenes information
    • Social media gives new meaning to
    • “ six degrees of separation”
  • Grow your Facebook community
    • Target groups of likeminded people
    • Target friends and fans of competitors
    • Embed address in your e-mail signature
    • Invest in Facebook advertising
  • Grow your Twitter community
    • Listen for comments about you and respond
    • Post things you find interesting
    • RT messages you want to share
    • Use hashtags
  • Grow your Twitter community
    • Find relevant followers
    • MrTweet.com
    • CrazyBob.org
    • ExecTweets.com
  • Grow your Twitter community
    • Maximize your time
    • HootSuite
    • TweetDeck
    • Tweet Later
  • Grow your Twitter community
    • Get discovered
    • TwitterPacks.pbworks.com
    • WeFollow.com
  • Success Stories
    • Dell = $2 million sales since 2007
    • Tasti-D-Lite = Twitter coupons more effective than PPC ads
  • Stay informed!
    • Mashable.com
    • OpenForum.com
    • Blog.Twitter.com
    • InsideFacebook.com
    • Questions?