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What’s Your Return On Engagement
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What’s Your Return On Engagement

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Presented to Cruise Planners / American Express franchise owners at the company's 2009 conference. Designed to help agents take their social media initiatives to the next level by enhancing their …

Presented to Cruise Planners / American Express franchise owners at the company's 2009 conference. Designed to help agents take their social media initiatives to the next level by enhancing their Facebook and Twitter profiles.

Published in: Business, Technology

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  • Introduction
  • Transcript

    • 1. What’s Your Return on Engagement? Results-driven social media marketing Ashley Norman Sr. Account Supervisor / Director of Social Media Cheryl Andrews Marketing Communications
    • 2. Why am I here?
      • To help you understand:
        • How to effectively communicate in the social media space and engage fans and followers
        • The differences between Facebook and Twitter
        • How to grow communities on each platform
    • 3.
      • China
      • India
      • United States
      Just how big is Facebook? More than 300 million active users
    • 4.
      • As of July 2009, app. 700,000 people were joining Facebook EVERY DAY
      • 30 million users update their statuses at least once each day (13 million did per month at the beginning of the year)
      • 8 million users become fans of Pages each day (up from 2.5 million per day at the beginning of the year)
      • 10 million videos are uploaded each month (up from 4 million)
      • 900 million photos are uploaded to the site each month (up from 700 million)
      • 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week (up from 15 million per month)
      • 35 million active groups exist on the site (up from 19 million)
      • 2.5 million notes created each month
      • 30 million users access Facebook each month through a mobile device
      • SOURCE: InsideFacebook.com
    • 5.  
    • 6.
      • Let’s start the conversation…
    • 7. Stop marketing and start conversing
      • Transparency is key
      • Post about things outside of your brand
    • 8.  
    • 9.  
    • 10.
      • http://www.facebook.com/CruisePlannersAmEx
      • www.facebook.com (Search Cruisitude)
      • www.twitter.com/CPMichelle
      • www.twitter.com/cruisitude
    • 11.
      • Be yourself; share your opinions
      • Ask questions; answer questions
      Stop marketing and start conversing
    • 12. Facebook vs. Twitter
      • Facebook = Cultivating brand advocates
      • Twitter = Generating short term buzz
    • 13.  
    • 14.  
    • 15.  
    • 16. Facebook fan pages vs. groups
      • Fan pages = Individual entity; indexed by search engines
      • Groups = Linked to your personal page; not indexed by search engines
    • 17.  
    • 18. The Power of Integration
      • YouTube
      • Blogs
      • Your personal Cruise Planners page
      • All of these help build credibility and make you easier to find online
    • 19.  
    • 20.  
    • 21.  
    • 22. Twitter is great for…
      • Sales and promotions
      • Contests
      • Tips / Advice
      • Behind-the-scenes information
    • 23.
      • Social media gives new meaning to
      • “ six degrees of separation”
    • 24. Grow your Facebook community
      • Target groups of likeminded people
      • Target friends and fans of competitors
      • Embed address in your e-mail signature
      • Invest in Facebook advertising
    • 25. Grow your Twitter community
      • Listen for comments about you and respond
      • Post things you find interesting
      • RT messages you want to share
      • Use hashtags
    • 26. Grow your Twitter community
      • Find relevant followers
      • MrTweet.com
      • CrazyBob.org
      • ExecTweets.com
    • 27. Grow your Twitter community
      • Maximize your time
      • HootSuite
      • TweetDeck
      • Tweet Later
    • 28. Grow your Twitter community
      • Get discovered
      • TwitterPacks.pbworks.com
      • WeFollow.com
    • 29. Success Stories
      • Dell = $2 million sales since 2007
      • Tasti-D-Lite = Twitter coupons more effective than PPC ads
    • 30. Stay informed!
      • Mashable.com
      • OpenForum.com
      • Blog.Twitter.com
      • InsideFacebook.com
    • 31.
      • Questions?

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