Visual Thinking in Cross Cultural Communication

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Thinking visually in the cross-cultural communication flow is the best way to adapt to the 21st century communication flow. People are collaborating and coworking in decentralized environments. Often visual thinking supports ideation and design thinking beyond the language.

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Visual Thinking in Cross Cultural Communication

  1. 1. Visual Thinking in Cross Cultural Communication Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France Business School. 2013/14
  2. 2. In today’s cross-cultural communication the medium is part of the message conveying billions of visualized messages to billions of people/sec.
  3. 3. Visual communication is crossing borders & languages. Dr. Angelica Laurençon.c2c. IMCD FBS 2013
  4. 4. may create instant empathy. It’s part of our reality and becomes also augmented reality. Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France Business School. 2013/14
  5. 5. It’s interaction: Inside-outside. Think & Design. For yourself For the others
  6. 6. Therefore think & define the messages visually.
  7. 7. That’s how you optimize their reception beyond languages & cultural divide.
  8. 8. Visual thinking… includes all these new facts! Dr. Angelica Laurençon.IMCD FBS 2013
  9. 9. Visualized thinking & communicating is part of the global communication flow. Dr. Angelica Laurençon.c2c. Intercultural
  10. 10. Miss Ugly 2013 . Confess, you didn’t see it!
  11. 11. vizualisation captures the attention
  12. 12. Visualization facilitates coordination, Dr. Angelica Laurençon.c2c. Intercultural
  13. 13. clarifies facts better than 1000 words, Dr. Angelica Laurençon.c2c. Intercultural
  14. 14. illustrates complicated processes, Dr. Angelica Laurençon.c2c. Intercultural
  15. 15. facilitates overlook & interaction, Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France Business School. 2013/14
  16. 16. helps understanding. Dr. Angelica Laurençon.c2c. Intercultural
  17. 17. But also conceals a very inconvenient truth: Dr. Angelica Laurençon.c2c. Intercultural
  18. 18. Images are powerful manipulators. Advertiser’s Create Powerful Images To Hijack Your Mind And Fly it To Their Destination Dr. Angelica Laurençon.c2c. Intercultural
  19. 19. Overload creates nothing but confusion. c Management Cross Culture Diversity. France Business School. 2013/14
  20. 20. Colors are cultural-bound only united for advertising. Dr. Angelica Laurençon.c2c. Intercultural
  21. 21. Europe India Dr. Angelica Laurençon.c2c. Intercultural
  22. 22. Western culture Indian culture Dr. Angelica Laurençon.c2c. Intercultural
  23. 23. Symbols are not universally shared. Dr. Angelica Laurençon.c2c. Intercultural
  24. 24. Humour isn’t funny for everybody. Dr. Angelica Laurençon.c2c. Intercultural
  25. 25. Cross cultural visualization respects also the 3 rules: 1. Keep it short & simple 2. The rules of third 3. The cross-cultural awareness Dr. Angelica Laurençon.c2c. Intercultural
  26. 26. Think & organize your visualized intention. Dr. Angelica Laurençon.c2c. Intercultural
  27. 27. The rule of thirds visualized: Dr. Angelica Laurençon.c2c. Intercultural
  28. 28. And in your own cross-cultural workflow? Dr. Angelica Laurençon.c2c. Intercultural
  29. 29. Classify Your Visualization Radius: ①  Realistic ②  Sketch notes ③  Diagrams ④  Knowledge Maps ⑤  Visual Metaphors ⑥  Interactive Visualization Dr. Angelica Laurençon.c2c. Intercultural
  30. 30. Realistic Photos Videos Dr. Angelica Laurençon.c2c. Intercultural Illustrations
  31. 31. Visualize your thinking Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France Business School. 2013/14
  32. 32. in Sketch Notes Dr. Angelica Laurençon.c2c. Intercultural
  33. 33. Define… even if you aren’t a designer… Dr. Angelica Laurençon.c2c. Intercultural
  34. 34. Get your point across. Dr. Angelica Laurençon.c2c. Intercultural
  35. 35. …all you need is design thinking. Dr. Angelica Laurençon.c2c. Intercultural
  36. 36. u Visual Intelligence u Cross Cultural Awareness u Visual Literacy u Codes u Colors u Symbols u Shapes beyond language u Technics & Tools of digital publishing ü  Photos, videos, ü  Infograph, charts & graphs, ü  Cartoon ü  Infographs Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France Business School. 2013/14
  37. 37. Visual Thinking enables you to §  §  §  §  pitch your ideas convincingly get your point across capture your audience’s attention bring your ideas to life Dr. Angelica Laurençon.c2c. Intercultural
  38. 38. Beside cross cultural awareness you need q  Technicalities q  Tools q  Test the Best Open Source… Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France Business School. 2013/14
  39. 39. Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France
  40. 40. Dr. Angelica Laurençon.c2c. Intercultural Management Cross Culture Diversity. France Business School. 2013/14

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