Design Thinking and Visualization in Cross-Cultural Communication


Published on

In cultural diversity and cross cultural work flow, you have to visualize your ideation process, if you want to create empathy and a creative knowledge transfer.It's another challenge for global workers, if they want also take advantage of the the global connectivity. Instant communication, decentralized hubs, but how to proceed efficiently when you want to aggregate knowledge? How to get access to informal knowledge, skills and know-how in cross-cultural diversity? How to set up design thinking processes in real life, visual, intelligible beyond the languages?

Visualized Thinking is creating a meta-language.
By breaking your ideation process down into a sketch note or an image, you are synthesizing your idea. You step out of your own mind set.

Published in: Business, Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • For all thesetopicsyouneedpermanently new ideas for problemsolving, ideas to generate new business and new opportunities.
  • What’s the use for design thinking & thinking visually in today’s global business? Design Thinking is an process where from the beginning to the end you have to look outside the box, i.e. with the eyes of somebody else: Your target public, your partners, your co-workers, your competitors. Normally design thinking is made for corporations, small businesses, startuppers, entrepreneurs, and is a perfect tool for cross-cultural communication, business relationship, joint ventures. It’s also the right tool for knowledge transfer, particularly in cross-cultural collaboration, if this design thinking gets support from visualization. Visual thinking continues the design thinking process, but encouraging to pitch the ideation, to put all the words behind the ideation into an image , a picture or a drawing. This define, design and visualization process is a challenge for our brain. For many reasons: The permanent communication gateway in our brain, between the right and left side, The empathzing with othersThe ability to design actually by hand with a pen - and not a pencil what you want to bring to the point. In one sketch. This is for many thinkers a real effort. We are used to talk about our ideas and projects, we have learnt to describe them, but we are no longer used to catalyze these 2 steps into a drawing.
  • Design Thinking and Visualization in Cross-Cultural Communication

    1. 1. Design Thinking for multicultural decentralized workforce A creative process which fosters innovation and helps connecting ideas.
    2. 2. 1.Design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people to become more innovative and creative.
    3. 3. Design Thinking Visualization Business Model Generation Storytelling
    4. 4. Design Thinking & Visual Communication provide a powerful competence cluster crossing the boundaries
    5. 5.  When do you need this Design Thinking? Cross Cultural Knowledge Management Open Innovation Creative Marketing Content Marketing Guerilla Marketing e-Marketing Niche-Marketing Project Management
    6. 6. Design Thinking is a tool not « the » Magic Potion
    7. 7. Ok. Looks a little bit messy, but it’s the visualization of a complex process: .
    8. 8. 2. Let’s make it simple …and a design.
    9. 9. Visual Thinking is
    10. 10. Just a permanent cycle to and fro, a perpetuum mobile.
    11. 11. The Look outside the box:  Design Thinking as tool & method:  Why & For Whom? Let’s connect the dots.  Visualization as fine-tuning of ideas and ideation processs  How & With Whom? Make it intellisible.
    12. 12. What happens between Design Thinking Know-how, creativity. & Visual Communication? The taste of excellence.
    13. 13. The added value for Design Thinking and Visualization in Cross-Cultural Communication? ① Idea & information aggregation, instantly. ② Instant connectivity & interaction, glocally. ③ Interactivity inside a communication hub, decentralized.
    14. 14. Visual Communication doesn’t need words and sounds. It’s cross-lingual.
    15. 15. Everybody understands the message. the last tree gone
    16. 16. for some
    17. 17. at ununi
    18. 18. You want to know how to aggregate useful data, information & knowledge and to convert them into intellisible content in a Design Thinking Process?
    19. 19. Translate them into intellisible content in real time?
    20. 20. Design Thinking Process for Creative Cross Cultural Business Strategies is creating interaction …visible interaction. • Create empathy • Mental Layer Design as expression Design as Interaction • Connectivity • How ideation brings ideas to life • communication loop • Call To Action This interaction requires a follow-up: Storytelling for creative empathy. Cross-Cultural, if possible, for viral efficiency. Design as Process
    21. 21. "And you who wish to represent by words the form of man and all the aspects of his membrification, relinquish that idea. For the more minutely you describe the more you will confine the mind of the reader, and the more you will keep him from the knowledge of the thing described. And so it is necessary to draw and to describe." Leonado da Vinci.1506
    22. 22. ① Synthezing Process ② Sketch Notes ③ Infograph software ④ Html Graph ⑤ Tweet Spectrum ⑥ Wordle/Tagxedo ⑦ Google Public Data Explorer
    23. 23. Design Thinking Visual Communication 3. Storytelling Digital Storytelling Transmedia Storytelling Dr.Angelica Laurençon Cross-Cultural Diversity Management.2013. FBS.
    24. 24. We’ll keep all this rich content for you… and for the next session. Angelica Laurençon Cross-Cultural Diversity Management.2013. FBS. And how to create a compelling dynamic story with these tools…
    25. 25. 3. Storytelling Let the pictures tell the story and create interaction.