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Mixtur Content Marketing Matrix Example
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Mixtur Content Marketing Matrix Example

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Launching a content marketing program and need help knowing what content to create? Start by understanding the stages of your sales cycle, the target audiences you need to address and the problems …

Launching a content marketing program and need help knowing what content to create? Start by understanding the stages of your sales cycle, the target audiences you need to address and the problems they are trying to solve. Once you’ve determined those factors you can build out a content matrix to guide your creation and distribution path.

Our sample matrix shows content examples for a CRM software company selling to enterprise organizations. A sales administrator is usually the primary person to research solutions and act as the product champion. Someone from the IT department is involved to ensure that any solution chosen is compatible and secure, and purchase approval is with the VP of sales. The recommended content will help the company generate awareness and leads, move prospects through the sales cycle, and maximize retention and revenue.

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  • 1. mixtur PHONE: 206.965.9505 WEBSITE: mixtur.com PORTFOLIO: work.mixtur.com BLOG: blog.mixtur.com TWITTER: twitter.com/mixtur Content Marketing: Sample Content Matrix Launching a content marketing program and need help knowing what content to create? Start by understanding the stages of your sales cycle, the target audiences you need to address and the problems they are trying to solve. Once you’ve determined these factors you can build out a content matrix to guide your creation and distribution path. The following sample matrix shows content examples for a CRM software company selling to enterprise organizations. A sales administrator is usually the primary person to research solutions and act as the product champion. Someone from the IT department is involved to ensure that any solution chosen is compatible and secure, and purchase approval is with the VP of sales. The recommended content will help the company generate awareness and leads, move prospects through the sales cycle, and maximize retention and revenue. Awareness Consideration Decision Retention Research category, define Short list vendors, evaluate Contract and pricing negotiations, Ensure usage and satisfaction requirements, research vendor vendor solutions make purchasing decision to retain customers and landscape increase revenue • Best practices for sales • Product demos and • Contracts and licensing • Product tips and tricks (emailResearcher / Champion Sales Admin automation (downloadable presentations (Web site, shared series, Blog posts) • Pricing schedules PDF, shared presentation, presentation and video) • Completed RFP • Product news (email, Blog posts) Webinar content, podcast, Blog • Product collateral and Web • Customer-only Blog / forum post series) content • Analyst report on state of • Customer satisfaction • ROI calculator (Web site) surveys CRM industry (downloadable PDF, Webinar content) • Free trial • Comprehensive online help • Buyer’s guide to • One on one Web or face to and FAQs face meeting enterprise CRM solutions • Customer case studies (downloadable PDF) • Tutorials • Industry specific case studies (downloadable PDF, shared presentation, shared video) • CRM and the secure • Completed RFP • New integration guides (PDF)Influencer IT enterprise (Downloadable • Tech news bulletins (email PDFs, Web content, Webinar) series) • Integration guide (Web • Customer only technical content, downloadable PDF) forum • Deployment options (Web content, downloadable PDF) • Key drivers to sales • Sales executive roundtable • Contracts and licensing • Customer case studies ApproverVP of Sales productivity (downloadable (Sponsored Webinar-invite only) • Pricing schedules • Custom ROI analysis PDF, presentation, Webinar • Custom ROI piece • Completed RFP content, Blog post series, podcast series) • Custom demo • Industry specific case studies (downloadable PDF, shared presentation, shared video) Mixtur – a digital marketing & design agency Need help with your content marketing, digital marketing or design challenges? Contact us at 206.965.9505 to see how we can help you put the right mix of programs in place for maximum results. Mixtur Interactive. Inc. | 900 Winslow Way East Suite 100 | Bainbridge Island, WA 98110 © 2012 Mixtur Interactive, Inc. All rights reserved. Mixtur, the Mixtur logo, and all other logos are trademarks or registered trademarks of Mixtur Interactive, Inc. or of their respective owners. 12.cm.001-1

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