Power Point Presentation Proposals


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These are three proposals which I have done for different kinds of radio promotions.

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Power Point Presentation Proposals

  1. 1. PowerPoint Presentation Proposals
  2. 2. KOZZ and Live Nation Present The Who Presented by Amy Eisenbruck Promotions Director – KOZZ (775) 691-2893 [email_address]
  3. 3. KOZZ Presents The Who <ul><li>105.7 KOZZ, Reno’s Classic Rock is excited to present legendary rock act The Who at the Reno Events Center on Saturday, February 17, 2007! </li></ul><ul><li>For nearly 30 years, KOZZ has been the leading Classic Rock Station in Northern Nevada! </li></ul><ul><li>With nearly 80,000 adult listeners, KOZZ has almost twice the audience of the nearest competing Classic Rock or Rock radio stations! </li></ul><ul><li>KOZZ has nearly 40 songs from The Who in active rotation and listeners will love the opportunity to see them here in their home town! </li></ul>
  4. 4. Promotional Outline <ul><li>KOZZ will promote the show in a number of different ways: </li></ul><ul><li>The Big Tease </li></ul><ul><li>Online Ticket Pre-sale </li></ul><ul><li>Win It Before You Can Buy It </li></ul><ul><li>Concert ticket giveaways, including a pinball contest for front row seats! </li></ul><ul><li>The Who CD giveaways </li></ul><ul><li>Website and E-mail Blasts </li></ul><ul><li>Flyers at station events </li></ul>
  5. 5. The Big Tease <ul><li>From Sunday, November 5 – Thursday, November 9, 2006, KOZZ will leak the rumor: </li></ul><ul><li>“ The Who is thinking about coming to Reno, but want to be sure that we want to see them!” </li></ul><ul><li>KOZZ will then invite listeners to log onto kozzradio.com and sign our online “Bring The Who to Reno” petition. </li></ul><ul><li>On Friday, November 10 th , KOZZ will make the big announcement during the afternoon drive show that due to overwhelming response from our listeners, The Who has decided to come! </li></ul>
  6. 6. Pre-sale Promotions <ul><li>KOZZ will give listeners the chance to buy tickets to the show before they go on-sale to the general public! Listeners will be directed to kozzradio.com and to join the Listener Club for this exclusive opportunity! </li></ul><ul><li>“ Win It Before You Can Buy It” – KOZZ will give away tickets to the show on the air from Monday, November 13 – Friday, November 17, 2006. Giveaways will happen twice per day to promote the on-sale on November 18 th ! </li></ul>
  7. 7. On-Air Giveaways <ul><li>KOZZ will giveaway tickets on the air to the show for the special KOZZ section at the show. Ticket giveaways will take place during December, January and February to keep the show top of mind! </li></ul><ul><li>“ 5, 4, 3, 2, 1” – KOZZ will give away tickets in the first five rows. On Monday, February 5, 2007 KOZZ will give away a pair of 5 th row tickets, working toward the front row ticket giveaway on Friday, February 9, 2007. </li></ul>
  8. 8. Pinball Wizard Contest <ul><li>105.7 KOZZ will put on the ultimate battle for a special VIP package… The KOZZ, Pinball Wizard Contest! </li></ul><ul><li>The big winner will receive a pair of front row tickets to the show, a complete CD Catalog, a pinball machine signed by The Who (or other signed memorabilia), and of course the title of “KOZZ Pinball Wizard” </li></ul><ul><li>Runner-up players will receive a pair of tickets in the special KOZZ section at the show, and a copy of their latest CD,”Endless Wire” </li></ul>
  9. 9. Additional Promotional Support <ul><li>KOZZ will include the show, with a picture and link on kozzradio.com (with homepage inclusion on the “Petition,” “Pre-Sale,” and “KOZZ Pinball Wizard” promotions) </li></ul><ul><li>KOZZ will include the show on the weekly e-mail blast </li></ul><ul><li>KOZZ will hand out flyers at station events </li></ul>
  10. 10. What Live Nation Will Receive <ul><li>Estimated 550 live and / or promotional mentions </li></ul><ul><li>Inclusion in the station website and weekly e-mail blasts </li></ul><ul><li>Handing out of flyers at station events </li></ul><ul><li>KOZZ Pinball Wizard Event </li></ul><ul><li>Live two hour appearance before the show </li></ul><ul><li>Total Promotional Value = $55,550 </li></ul>
  11. 11. What KOZZ Will Receive <ul><li>132 tickets to the show (100 tickets for the special KOZZ section in the front rows of either section 103, 104, 117, or 118) </li></ul><ul><ul><li>4 front row tickets </li></ul></ul><ul><ul><li>2 tickets in rows 5, 4, 3, and 2 </li></ul></ul><ul><ul><li>20 tickets for the pre-sale promotion </li></ul></ul><ul><ul><li>100 tickets for additional giveaways, the Pinball Wizard promotion, and KOZZ airstaff to host the special KOZZ section in the show </li></ul></ul>
  12. 12. What KOZZ will receive (continuted) <ul><li>Exclusive media “Presents” status (alongside Live Nation) on the show </li></ul><ul><li>KOZZ logo inclusion in all visual media (newspaper ads, flyers, the marquee at the Reno Events Center, on the tickets to the show, etc.) </li></ul><ul><li>On-site exclusivity at the show </li></ul><ul><li>Ability to do stage announcements to introduce The Who </li></ul><ul><li>One CD catalog from The Who </li></ul><ul><li>20 copies of the latest CD from The Who, “Endless Wire” </li></ul><ul><li>One Pinball Game signed by the band (or other signed memorabilia) </li></ul>
  13. 13. Northstar At Tahoe Family Reunion Lotus Radio – KOZZ-FM Presented by: Roy Robinson Amy Eisenbruck
  14. 14. Promotional Goals <ul><li>Promote Northstar At Tahoe as a Vacation Destination which is fun for the whole family! </li></ul><ul><li>Keep Northstar At Tahoe top of mind as a top ski resort </li></ul><ul><li>Build awareness of the new Village at Northstar </li></ul>
  15. 15. Promotional Concepts <ul><li>105.7 KOZZ, Reno’s Classic Rock will give listeners a chance to reunite the family at Northstar! </li></ul><ul><li>Promotional tools include on-air giveaways, website support, and support at other non-competing client remote broadcasts. </li></ul>
  16. 16. On-Air Giveaways <ul><li>KOZZ will give away pairs of Northstar lift tickets weekdays during The Rob, Arnie & Dawn Show and afternoons with Smith & McClain. Each winner will automatically qualify for the family reunion! </li></ul><ul><li>Timing: </li></ul><ul><ul><li>The on-air giveaways will happen from January 8 – 26, 2007 </li></ul></ul>
  17. 17. Website Support <ul><li>This promotion will be posted on the homepage of kozzradio.com with a link to a detailed page describing the promotion. </li></ul><ul><li>Promotional webpage includes one logo and up to three links to various parts of the Northstar website. </li></ul><ul><li>KOZZ will also list the promotion on the Weekly E-Letter, which reaches almost 1,000 listeners </li></ul><ul><li>Northstar At Tahoe will receive a logo and link from the “Z-Links” page of kozzradio.com from January – March, 2007 </li></ul>
  18. 18. Remote Broadcasts <ul><li>In support of the on-air promotion, KOZZ will enter listeners to win a pair of lift tickets to Northstar At Tahoe, and a $100 Gift Certificate to The Village at Northstar at all non-competing client remote broadcasts during the promotional period. </li></ul><ul><ul><li>There will be one winner at each remote and those winners will also qualify for the family reunion! </li></ul></ul><ul><li>KOZZ will hand out flyers or pamphlets for Northstar at non-competing client remote broadcasts. </li></ul>
  19. 19. Family Reunion Grand Prize <ul><li>105.7 KOZZ hopes to partner with Southwest Airlines on this promotion. Southwest Airlines will provide two round trip airline tickets for the grand prize (pending approval) to bring the family together! </li></ul>
  20. 20. Family Reunion Grand Prize (continued) <ul><li>Ski and Stay Package which includes: </li></ul><ul><ul><li>3 Days and 3 Nights accommodations, including 2 double rooms each night </li></ul></ul><ul><ul><li>Lift tickets for all three days </li></ul></ul><ul><ul><li>Dinner for all three days </li></ul></ul><ul><ul><li>One Spa Treatment for Mom </li></ul></ul><ul><ul><li>One First Timer Package (if needed by winner) </li></ul></ul><ul><ul><li>Free Rentals (if needed by winner) </li></ul></ul>
  21. 21. What KOZZ Will Provide <ul><li>From January 6 through 28, 2007, KOZZ will provide: </li></ul><ul><li>Estimated 400 live and / or recorded mentions @ $75 each </li></ul><ul><li>Two Round Trip Southwest Airlines tickets (pending approval) @ $400 each </li></ul><ul><li>3 weeks of website and e-mail blast during the promotion @ $550 per week </li></ul><ul><li>12 weeks of logo and link on “Z-Links” page of kozzradio.com @ $1,000 per month </li></ul><ul><li>Total Promotional Value = $34,275 </li></ul>
  22. 22. Northstar At Tahoe Will Provide <ul><li>In exchange for the afore mentioned promotion, Northstar will provide: </li></ul><ul><li>100 Lift Tickets to Northstar to use for qualifying prizes (on-air and remotes) </li></ul><ul><li>Ten Certificates for $100 at The Village at Northstar for the remote prizes </li></ul><ul><li>Grand prize as described </li></ul><ul><li>Flyers or pamphlets to hand out at remote broadcasts </li></ul>
  23. 23. The Rolling Stones Bus November 5, 2006
  24. 24. The Rolling Stones Bus <ul><li>105.7 KOZZ, Reno’s Classic Rock and Internet Auto Rent & Sales will send lucky listeners to see Rock Legends The Rolling Stones at MacAfee Coliseum in Oakland on Sunday, November 5, 2006! </li></ul>
  25. 25. The Rolling Stones Bus <ul><li>Listeners can win in a couple ways: </li></ul><ul><li>Listen to Smith & McClain weekday afternoons for a chance to win a pair of passes! </li></ul><ul><li>Come out of one of the 3-Hour Rolling Stones Bus Pass Stops / Remote Broadcasts and enter to win (one of the Bus Pass Stops will be at Internet Auto Rent & Sales) </li></ul>
  26. 26. The Rolling Stones Bus <ul><li>Timing for the Promotion is: </li></ul><ul><li>Initial Tease: September 6 – 17, 2006 </li></ul><ul><li>Pre-Promotion (with sponsor mentions):September 18 – 24, 2006 </li></ul><ul><li>Giveaways: September 25 – October 20, 2006 </li></ul><ul><li>Post-Promotion: October 21 – 27, 2006 </li></ul>
  27. 27. The Rolling Stones Bus <ul><li>What Internet Auto Rent & Sales will receive: </li></ul><ul><li>Estimated 400 live and / or recorded mentions @ $85 each </li></ul><ul><li>One – 3 Hour Live Remote Broadcast including 25 mentions leading up to the remote and 9 – 60 second breaks during the event @ $2,000 </li></ul><ul><li>Inclusion on kozzradio.com and the weekly e-mail blasts @ $550 per week </li></ul><ul><li>Total Promotional Value = $38,750 </li></ul><ul><li>·   </li></ul>