COACHING FOR RESULTSHOW TO CREATE A HIGH-PERFORMANCE CORPORATECULTURE IN THE GLOBALECONOMY
What Organizational Structure?TO GLOBALIZE OR LOCALIZE ?TO CENTRALIZE OR DECENTRALIZE ?
Global vs. Local Strategies• Level of International sales: If local sales >25% oftotal sales complete country subsidiary• Centralized R&D for larger economies of scale andlower unit costs but local new product developmentlinked to local market• Global Business/Product Manager: Build worldwideefficiency and cost competitiveness, link activities andcapabilities globally.• Country Manager: Understand and interpret localmarkets. Link local capabilities with global activities
Key Factors for Implementinga Good Strategy• People and Resources• Aligned corporate culture with strategy• Strategic leadership• Concentrates resources on target• Match resources and capabilities requirements• Fit• Redesign the work and activities that serve thestrategy• Leverage strengths, lock out imitators• Flexibility• All advantages are temporary• Gather and use intelligence
What Is Corporate Culture ?Firms with strong cultures achieve higherresults because employees sustain focusboth on what to do and how to do it.COREVALUESCOMMONBEHAVIORS
The Power Of Positive ThinkingDriving PowerDeterminationConfidenceCourageUpliftingPowerOptimismEnthusiasmCentering PowerBELIEFINTEGRITYFOCUS“CAN DO”“WILL DO”
Strategic Leadership• Providing Direction– Create a compelling vision– Create farsighted strategies to achieve the vision• Alignment– Communicate the vision– Develop shared culture and core values that lead todesired future state– Create sense of teamwork to achieve results• Relationships– Focus on motivating and inspiring people– Make work stimulating and challenging
Characteristics of Healthy,High Performance CulturesFast response to new conditionsRisk-taking, experimentation, and innovationEntrepreneurship and proactive approaches to findsolutions are encouraged and rewardedTop managers exhibit genuine concern for customers,employees, shareholders and suppliersClear, deeply rooted, widely-understood philosophyand valuesCareful selection of new employees to be sure they will“fit in”
Empowering Champions• Encourage people to be creative andimaginative• Tolerate mavericks with creative ideas• Promote lots of tries and be willing toaccept failures• Use all kinds of organizational forms tosupport experimentation (venture teams,task forces, and individual champions)• See that rewards for successful championsare large and visible
ReadingsThe Balanced scorecard. R. Kaplan and D. Norton, HarvardBusiness School Press, 1996The Power of Positive Thinking in Business, Scott W.Ventrella, Free Press, 2002Advances in Strategy, Harvard Business Review, 2002The Heart of Change, by John P. Kotter, Dan S. Cohen,Harvard Business School Press, 2002Six Thinking Hats, de Bono, E. 1986, Little, Brown, NewYork.