Wikis, del.icio.us & Twitter--Oh, my!

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Information and links about Web 2.0 Tools for Consultants & Small Businesses. Presented to the San Diego Chapters of the International Management Consultants (IMC), Feb 2009 and Project Managers International, April 2009. Updated October 1, 2010.

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Wikis, del.icio.us & Twitter--Oh, my!

  1. 1. Wikis, del.icio.us, and Twitter—Oh, my!<br />Exploring Web 2.0 for Consultants & Small Businesses<br />Empowering Business Through Technology & Emerging Media<br />TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal<br />amy.berger@techasneeded.com 619-818-5026<br />
  2. 2. A bit about Amy…<br /><ul><li>College Professor since 1995 (SDSU 1999-2008)
  3. 3. Specializing in Technology & Emerging Media courses
  4. 4. Doctoral Student in Educational Technology, Pepperdine University
  5. 5. Founder & Principal, TechAsNeeded.com</li></ul>Empowering Business Through Technology & Emerging Media<br />TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal<br />amy.berger@techasneeded.com 619-818-5026<br />
  6. 6. What is Web 2.0?<br /><ul><li>Term coined by Tim O’Reilly, O’Reilly Media
  7. 7. http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
  8. 8. Web-based Tools for
  9. 9. Information
  10. 10. Collaboration
  11. 11. Interaction
  12. 12. User-Generated Content (UGC)
  13. 13. Why would Small Businesses & Consultants use Web. 2.0?
  14. 14. Did You Know? 3.0</li></ul>Empowering Business Through Technology & Emerging Media<br />TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal<br />amy.berger@techasneeded.com 619-818-5026<br />
  15. 15. Wikis<br /><ul><li>Means “quick” in Hawaiian; may be edited in browser
  16. 16. Wikis In Plain English: http://www.youtube.com/watch?v=-dnL00TdmLY
  17. 17. Examples:
  18. 18. Wikipedia—http://www.wikipedia.org
  19. 19. Google “Sites”—http://sites.google.com
  20. 20. Wikispaces—http://www.wikispaces.com (free/paid)
  21. 21. WetPaint—http://www.wetpaint.com (Thanks to Clint Burdett!)
  22. 22. PBWiki— http://www.pbwiki.com (free/paid)
  23. 23. PBWikiROI— http://www.pbwikiroi.com (incl. case studies)
  24. 24. WikiMatrix (comparex wikis)—http://www.wikimatrix.com</li></ul>Empowering Business Through Technology & Emerging Media<br />TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal<br />amy.berger@techasneeded.com 619-818-5026<br />
  25. 25. Blogs<br /><ul><li>Short for “Web Log;” Customizable for ANY purpose
  26. 26. Blogs in Plain English, CommonCraft: http://www.youtube.com/watch?v=NN2I1pWXjXI
  27. 27. Blog Sites:
  28. 28. Blogger (owned by Google): http://www.blogger.com
  29. 29. WordPress: http://www.wordpress.com
  30. 30. Also software which can be installed on your website
  31. 31. Examples:
  32. 32. Mashable—http://www.mashable.com
  33. 33. Guy Kawasaki— http://blog.guykawasaki.com/
  34. 34. Chris Witt—Life After PowerPoint</li></ul>Empowering Business Through Technology & Emerging Media<br />TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal<br />amy.berger@techasneeded.com 619-818-5026<br />
  35. 35. Podcasting<br /><ul><li>A play on “iPod” & “Broadcasting” (iPod NOT required!)
  36. 36. Podcasting—usually audio file(s) in MP3 format
  37. 37. Vodcasting—video podcast, usually in MPEG4 format
  38. 38. Podcasting in Plain English: http://www.youtube.com/watch?v=y-MSL42NV3c
  39. 39. Examples:
  40. 40. Odeo— http://www.odeo.com
  41. 41. Podcast.com— http://www.podcast.com
  42. 42. Podcast Pickle— http://www.podcastpickle.com
  43. 43. iTunes Store—install iTunes, go toStore>Podcasts</li></ul>Empowering Business Through Technology & Emerging Media<br />TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal<br />amy.berger@techasneeded.com 619-818-5026<br />
  44. 44. RSS Feeds <br /><ul><li>Acronym for “Really Simple Syndication;” Pushes” content
  45. 45. RSS in Plain English, CommonCraft: http://www.youtube.com/watch?v=0klgLsSxGsU
  46. 46. RSS Feeds are organized by an “aggregator”
  47. 47. Examples—iTunes, Odeo
  48. 48. IE 7.0/8.0 & Firefox offer “built-in” aggregators
  49. 49. Content pushed directly to interested subscribers (qualified leads?)
  50. 50. Inbound Marketing vs. Outbound Marketing
  51. 51. HubSpot’sInbound Marketing Blog</li></ul>Empowering Business Through Technology & Emerging Media<br />TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal<br />amy.berger@techasneeded.com 619-818-5026<br />
  52. 52. Social Bookmarking<br /><ul><li>Social Bookmarking allows sharing of bookmarks chosen by individual users
  53. 53. Social Bookmarking in Plain English, CommonCraft: http://www.youtube.com/watch?v=x66lV7GOcNU
  54. 54. Examples:
  55. 55. Delicious— http://www.delicious.com
  56. 56. Digg—http://www.digg.com
  57. 57. StumbleUpon—http://www.stumbleupon.com</li></ul>Empowering Business Through Technology & Emerging Media<br />TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal<br />amy.berger@techasneeded.com 619-818-5026<br />
  58. 58. Social Networking<br /><ul><li>Allows users to join and/or create online communities
  59. 59. Social Networking in Plain English: http://www.youtube.com/watch?v=6a_KF7TYKVc
  60. 60. Twitter in Plain English: http://www.youtube.com/watch?v=ddO9idmax0o
  61. 61. Social Media in Plain English: http://www.youtube.com/watch?v=MpIOClX1jPE
  62. 62. Some examples used largely for Business:
  63. 63. LinkedIn— http://www.linkedin.com
  64. 64. Facebook—http://www.facebook.com
  65. 65. Twitter—http://www.twitter.com
  66. 66. Who uses Social Networking (demographics)?
  67. 67. The 2010 Social Network Analysis Report</li></ul>Empowering Business Through Technology & Emerging Media<br />TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal<br />amy.berger@techasneeded.com 619-818-5026<br />
  68. 68. Thank you!<br />For ongoing updates, please bookmark<br />TechAsNeeded.com<br />Empowering Business Through Technology & Emerging Media<br />TechAsNeeded.com Amy Berger, M.Ed, Founder & Principal<br />amy.berger@techasneeded.com 619-818-5026<br />

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