A Day in the Life of the LinkedIn Member
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A Day in the Life of the LinkedIn Member

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Using inbound and outbound media strategies to drive more business on LinkedIn

Using inbound and outbound media strategies to drive more business on LinkedIn

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  • Talent is THE driving force for success and economic opportunity; that holds true for both individual professionals and the companies they work for. At our core, LinkedIn is in the business of connecting talent with opportunity at massive scale.  We are able to do this in an unprecedented way due to the convergence of two unique trends:Scalable infrastructure that connects hundreds of millions of people in milliseconds, andExtraordinary shifts in online behavior related to the way people represent their identities, build their networks and share information and knowledge. This is fundamentally changing the world in the way we live, play, and, of course, work. And that’s where LinkedIn is focused: on fundamentally transforming the way the world works.
  • Describe role as Relationship ManagerPrimary business contact.Help you get the most from your investment in LinkedInHelp you and your team source the best talent in your industry, not just the best job seekers.Help you incorporate our tools into your sourcing and business processes.Today, I want to get to know a little more about you and what your goals are for next yr, but per our convo Peter I also want to give you an overview of some of the other offerings we have and how they can help you meet those goals.First a few questions: 1. How many recruiters do you currently have on staff? Using the tool? All of your ee’s on LI? 2. Work on Contract/CTH/Perm?, 3. Typical reqs? 4. From HM what’s big in 2011? 5. Do you guys carry a bench?
  • A career page is a great opportunity to establish yourself as an employer of choice. You can completely customize the page with your own content, images, employee testimonials, and videos. The jobs section will dynamically adapt to the user’s profile – showcasing the most relevant opportunities for the candidate.Our advanced options, Gold and Platinum packages, allow a company to target content to particular segments – up to 5 views for Gold and 30 for Platinum. This way, for example, you can create one view targeted for New York Financial Analysts, a view targeted to sales people in London, etc. The list goes on and on – you can target by geography, industry, function, and seniority. Together, we’ll make sure the right candidates receive the right messaging.As an added benefit, our Gold and Platinum packages offer an added bonus of ad impressions – recruitment media you can use to drive traffic to your Career Page.
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  • Now that a candidate has been warmed up with your recruitment ads, checked out your career page, read about your current employee base, and seen a list of highly relevant jobs – they are ready to check out the Talent Direct InMail they receive from you.

A Day in the Life of the LinkedIn Member A Day in the Life of the LinkedIn Member Presentation Transcript

  • Media Solutions for Recruiting Agencies Anna Wright – Media Solutions ConsultantRecruiting Solutions v 1
  • Inbound and OutboundRecruiting Solutions
  • Narrow Down to Target Audience Targeted Ads - Geography - Industry - Job Function - Seniority - Company Size - Current Company Name - School Name - Groups Targeted InMails - Above PLUS - Title - Past Company Name - Years of Experience - Education Level - Keywords on Profile
  • A Day in the Life of aMember on LinkedIn…
  • Steve Pecko Xyz Co. Xyz Co. | Internet | New York City O: 555.555.5555 | specko@xyz.com 500+ Connections | 9 RecommendationsWarm Up Engage Call to Action 5
  • The member meets your AgencyFirst point of contact on the LinkedIn Homepage Reach your ideal candidates or business partners and expose them to your brand with a targeted recruitment message on their homepage Member is warmed up, and wants to learn more Warm Up Engage Call to Action Recruiting Solutions
  • The member meets your AgencyFirst point of contact on the LinkedIn Homepage Reach your ideal candidates or business partners and expose them to your brand with a targeted recruitment message on their homepage Member is warmed up, and wants to learn more Warm Up Engage Call to Action Recruiting Solutions
  • The member meets your AgencyFirst point of contact on the LinkedIn Homepage Reach your ideal candidates or business partners and expose them to your brand with a targeted recruitment message on their homepage Member is warmed up, and wants to learn more Warm Up Engage Call to Action Recruiting Solutions
  • The member meets your AgencyFirst point of contact on the LinkedIn Homepage Reach your ideal candidates or business partners and expose them to your brand with a targeted recruitment message on their homepage Member is warmed up, and wants to learn more Warm Up Engage Call to Action Recruiting Solutions
  • The member meets your AgencyFirst point of contact on the LinkedIn Homepage Reach your ideal candidates or business partners and expose them to your brand with a targeted recruitment message on their homepage Member is warmed up, and wants to learn more Warm Up Engage Call to Action Recruiting Solutions
  • The member meets your AgencyFirst point of contact on the LinkedIn Homepage Reach your ideal candidates or business partners and expose them to your brand with a targeted recruitment message on their homepage Member is warmed up, and wants to learn more Warm Up Engage Call to Action Recruiting Solutions
  • The member meets your AgencyFirst point of contact on the LinkedIn Homepage Reach your ideal candidates or business partners and expose them to your brand with a targeted recruitment message on their homepage Member is warmed up, and wants to learn more Warm Up Engage Call to Action Recruiting Solutions
  • How does a member learn about your Agency?Your media drives members to your Career Page Customizable modules can dynamically adapt to your audience targets - Candidates - Hiring Managers Warm Up Engage Call to Action Recruiting Solutions
  • How does a member learn about your Agency?Your media drives members to your Company’s Page Lock down the Space on your Company’s Overview Page Warm Up Engage Call to Action Recruiting Solutions 14
  • How does a member learn about your Agency?Your media drives members to your Products/Services Page Lock down the Space on your Products & Services Page Warm Up Engage Call to Action Recruiting Solutions 15
  • Member receives a customized messageTailor your content to speak directly to your target audience Custom Relevant Jobs Recruitment Message Custom Banner Graphic Audience: Default Audience: Engineer Warm Up Engage Call to Action Recruiting Solutions
  • Start a conversation with LinkedIn members Establish your Agency as a recruiter and a partner of choice Members can easily talk to Jobs recruiters relevant & to the sales viewer associatesCustomizable Employee or Modules Client Testimonials Warm Up Engage Call to Action Recruiting Solutions
  • Then member checks out your employees’ profilesOwn the real estate on your employee’s profiles Give your Recruitment Follow Company Ad PictureBusiness or Yourself Standard Display Ad Development Message “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Warm Up Engage Call to Action Recruiting Solutions
  • Then member checks out your employees’ profilesOwn the real estate on your employee’s profiles Give your Recruitment Follow Company Ad PictureBusiness or Yourself Standard Display Ad Development Message “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Warm Up Engage Call to Action Recruiting Solutions
  • Then member checks out your employees’ profilesOwn the real estate on your employee’s profiles Give your Recruitment Follow Company Ad PictureBusiness or Yourself Standard Display Ad Development Message “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Warm Up Engage Call to Action Recruiting Solutions
  • Then member checks out your employees’ profilesOwn the real estate on your employee’s profiles Give your Recruitment Follow Company Ad PictureBusiness or Yourself Standard Display Ad Development Message “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Warm Up Engage Call to Action Recruiting Solutions
  • Then member checks out your employees’ profilesOwn the real estate on your employee’s profiles Give your Recruitment Follow Company Ad PictureBusiness or Yourself Standard Display Ad Development Message “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Warm Up Engage Call to Action Recruiting Solutions
  • Then member checks out your employees’ profilesOwn the real estate on your employee’s profiles Give your Recruitment Follow Company Ad PictureBusiness or Yourself Standard Display Ad Development Message “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Warm Up Engage Call to Action Recruiting Solutions
  • Then member checks out your employees’ profilesOwn the real estate on your employee’s profiles Give your Recruitment Follow Company Ad PictureBusiness or Yourself Standard Display Ad Development Message “More than 80% of candidates believe that current employees are credible sources of information about organizations” Source: Corporate Leadership Council (CLC) survey Warm Up Engage Call to Action Recruiting Solutions
  • Ad Formats by LinkedInFollow Company Social Ad Picture Yourself Social Ad Jobs For You Ad (engagement only) (min 10 jobs on LI) (min 50 jobs on LI) LinkedIn CoBranded Ad Join Group Ad Poll Ad Recruiting Solutions
  • Member receives an InMail on their homepageYour targeted career or business opportunity appears on homepage The member is inclined to check out your InMail after being warmed up to your brand Warm Up Engage Call to Action Recruiting Solutions
  • Customized message speaks directly to the memberBranded InMail message promotes your company InMail includes targeted messaging, ad and hyperlinks Call to Action button makes it easy for members to connect with you Warm Up Engage Call to Action Recruiting Solutions
  • Members do lots of other things online… Recruiting Solutions
  • …You can continue to speak to themMembers can continue to receive targeted messaging on and offLinkedIn Continue to message targeted professionals off LinkedIn Jobs For You at Google Powered by Recruiting Solutions
  • Examples of LinkedIn Solutions for Agencies
  • Media Performance – Large Agency Example 3 Month Campaign – Unique Visitors End of Campaign Targeted AdsEmployee Branding Ads Launched Career Hub ActivatedRecruiting Solutions
  • Media Performance – Small Agency Example Launch – Unique Visitors Targeted Ads Employee Branding Ads Launched Career Hub ActivatedRecruiting Solutions
  • Questions? Recruiting Solutions
  • Measure results –Recruitment media product performance • Targeted InMail open rate: 35% - 40% • Targeted InMail conversion rate: 5 - 15%+ conversion rate • Targeted Ads CTR: .08%-.12% (ind avg. is .08%) • Jobs For You Ads off LinkedIn: .25%-.40% (ind avg. is .08%) • Social Ads on LinkedIn:  Follow Company: 0.6%-.8%  Picture Yourself: 2%-2.5% • Employee Branding Ads  Employee Branding Ads + Banner Ads: .20%-.40%  Employee Branding Ads + Picture Yourself: 2%-4%  Employee Branding Ads + Jobs For You Ads: 3%-5% Recruiting Solutions