First part of the incubator107 Personal Branding workshop, November 2012

1. Personal Branding
Part 1

2. What is Your Personal
BranD
“Your personal brand is what other say about you when you
are not in the room”

3. What is Personal Branding
Personal Branding is a way of clarifying and communicating
what makes you different and special—and using those
qualities to guide your career.

4. Why is it important?

5. 10 C
1. Correct. A successful brand reflects the personal attributes,
or qualities, of its creator.
2. Concise. The brand can be captured in one or two sentences
describing its creator’s unique promise of value.
3. Clear. It’s sure about what it is—and what it is not.
4. Consistent. Its promise of value to customers, managers,
peers, etc. never changes.
5. Constant. It’s always visible and accessible.

6. 10 C
6. Compelling. It’s appropriate, interesting and relevant to its creator’s target
audience.
7. Clever. It’s highly differentiated and unique. It sparks intrigue among its
target market and separates its creator from others with similar skills and
abilities.
8. Connected. Its creator participates in the appropriate communities and is
part of a strong network of partners, colleagues, and customers.
9. Committed. Its creator is “in it for the long haul.”
10. Current. It’s based in today—with room to evolve tomorrow.

7. Quiz
www.reachcc.com/brandquiz

8. Define your Goals
Exercise 1: Documenting Your Ultimate Goal
Think about the one goal you have for your career/life that
would define success. Let’s call this your ultimate goal. Write
down your ultimate goal.

9. Define your Goals
Exercise 2: Creating Your Supporting Goals
Now think about all the smaller goals that could help you
achieve your ultimate goal. Spend several minutes thinking
about these supporting goals, then write them down. You may
also want to use a Word to document your goals so that you
can easily sort and edit your list. Don’t censor yourself—just
let your ideas flow.

10. Define your Goals
Now, next to each supporting goal, write the number of years by
which you would like to have achieved the goal. For example, you
might write “1” next to several goals that you’d like to achieve in the
next year, or “2” for goals you’d like to reach in the next two years.
Feel free to number goals anywhere from 1 to 5 years.
Next group your goals into short-term (1-2 years), medium-term (3
years), and long-term (4-5 years) categories and prioritize them
within each of these three categories. In the space below, show your
prioritized goals. Next to each one, write the tasks required to reach
that goal.

11. Vision
Exercise 3: Defining Your Vision
Think about one world problem you would like to see solved
or one area of life that you want to see transformed or
improved during your lifetime. This is your vision.

12. Purpose
Exercise 4: Defining Your Purpose
Now imagine yourself at your own funeral. You are hovering
above the room and can hear what people are saying about
you. What are they saying about what you accomplished, how
you touched their lives, how you made a difference to them
and to the world? Their comments suggest your purpose.
Write what you are hearing below.

13. What are your passions
These are activities, interests or conversational topics that
fascinate or excite you and make you feel energized. Your
passions make you get out of bed at 6:00 a.m. on a Saturday
morning or get you talking enthusiastically with other
people.

14. What are your Attributes?
?

15. Q&A

16. Thanks