Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Like this? Share it with your network

Share

Online identity - Adrian Chira

on

  • 872 views

Optimize your online identity and to land your dream job by Adrian Chira, Personal Branding & Online Identity Strategist

Optimize your online identity and to land your dream job by Adrian Chira, Personal Branding & Online Identity Strategist

Statistics

Views

Total Views
872
Views on SlideShare
840
Embed Views
32

Actions

Likes
1
Downloads
14
Comments
0

4 Embeds 32

http://www.linkedin.com 20
https://www.linkedin.com 5
http://www.lmodules.com 4
http://www.slideshare.net 3

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Online identity - Adrian Chira Presentation Transcript

  • 1. Build your Online Identity and land your dream job
  • 2. Stats • 79% of US hiring managers and recruiters reviewed online information about job applicants. (Microsoft, 2009) • 70% of US hiring managers rejected candidates based on what they found. (Microsoft, 2009) • 45% of employers use social networking sites to research job candidates, a big jump from 22% last year. Another 11% plan to start using social networking sites for screening. (Career Builder, 2009) • 76% of executives expect companies and recruiters to conduct a search of their name online during the hiring process • 22% have never entered their own name into a search engine to determine what personal or professional information is uncovered. (Execunet, 2007) • Every professional has an online reputation to protect
  • 3. Usage • 85% of businesses use Facebook as part of their marketing communications, followed by Twitter (77%), LinkedIn (58%) and YouTube (49%) (econsultancy.com) • For job candidate checks, 29% use Facebook, 26% use LinkedIn and 21% use MySpace. One-in-ten (11%) search blogs while 7% follow candidates on Twitter. (Career Builder, 2009) • The industries most likely to screen job candidates via social networking sites or online search engines include: Information Technology (63%) and Professional & Business Services (53%). (Career Builder, 2009)
  • 4. Reasons for elimination • Inappropriate photographs or information – 53% • Content about drinking or using drugs – 44% • Bad-mouthed their previous employer, co-workers or clients – 35% • Showed poor communication skills – 29% • Made discriminatory comments – 26% • Lied about qualifications – 24% • Shared confidential information from previous employer – 20% • Sent message using an emoticon – 14% • Used text language such as GR8 (great) in an e-mail or job application – 16% Source: Career Builder, 2009
  • 5. Reasons for Hiring 18% of employers found content on social networking sites that caused them to hire the candidate. The top examples include: • Profile provided a good feel for personality and fit – 50% • Profile supported professional qualifications – 39% • Candidate was creative – 38% • Candidate showed solid communication skills – 3% • Candidate was well-rounded – 33% • Other people posted good references about the candidate – 19% • Candidate received awards and accolades – 15% Source: Career Builder, 2009
  • 6. Everything starts with search
  • 7. See what others can find about about you: Google yourself
  • 8. Online ID Calculator http://www.onlineidcalculator.com/index.php
  • 9. Online ID Calculator http://www.onlineidcalculator.com/index.php
  • 10. What search retrieves? • Social objects = pieces of content that can spark conversations (www.briansolis.com)
  • 11. Optimize your Online Identity Optimize your Social Objects
  • 12. Optimize your Online Identity Optimize your Social Objects
  • 13. Optimize your Online Identity Optimize your Social Objects
  • 14. Optimize your Online Identity Optimize your Social Objects
  • 15. Optimize your Online Identity Optimize your Social Objects
  • 16. Optimize your Online Identity Optimize your Social Objects
  • 17. Every person becomes a media person because every person is publishing for her/ his audience, peers, neighbors and community.
  • 18. 4 Step process Convert Get Found Analyze Optimize
  • 19. Get Found • Create content • Publish • Optimize
  • 20. Share your passions
  • 21. Publish your content Newsletter Blog YouTube Vimeo Fickr News Releases Books Articles
  • 22. LinkedIn www.linkedin.com
  • 23. Rules: • Be Authentic, be yourself Focus on • Be transparent building relationships • Join the conversations • Support the Community • Be relevant
  • 24. Pimp your profile • “Get found” • Tell stories • Convince to do business with you • Credibility • Should be engaging
  • 25. Get recommended
  • 26. Communicate with your contacts
  • 27. Use the Apps
  • 28. LikedIn Tips 1. Pimp your profile 2. Get recommended 3. Engage
  • 29. Facebook www.facebook.com
  • 30. Profile
  • 31. Connect/Become a fan
  • 32. Privacy
  • 33. Allow search engines find your profile
  • 34. Share only what you want
  • 35. Facebook Tips • Fill in your profile • Connect/become a fan • Stay safe
  • 36. Twitter www.twitter.com
  • 37. Fill in your profile
  • 38. Use the background
  • 39. Twitter tips • Be authentic/interesting • Be generous RT and @reply • Participate in tweetups • Optimize using # hashtags
  • 40. Blogging www.yourname.com
  • 41. Blogging is your homebase
  • 42. Showcasing your expertise
  • 43. Blogging tips • Consistency 2-3 posts/week • Comment on other blogs • Give credit • Optimize content and build links
  • 44. Photos
  • 45. Upload & Tag photos
  • 46. Video Content
  • 47. Capture attention with video
  • 48. More content
  • 49. Create a Google profile
  • 50. www.zoominfo.com
  • 51. Convert
  • 52. Convert using call to action & landing pages
  • 53. Analysis
  • 54. Your listening station
  • 55. alerts.grader.com
  • 56. facebook.grader.com
  • 57. www.klout.net
  • 58. twitalyzer.com
  • 59. twitter.grader.com
  • 60. websitegrader.com
  • 61. blog.grader.com
  • 62. Digital Dirt • Content that does not serve our brand • Can be removed (hard) • Can be swept under the carpet
  • 63. Review • Build your brand • Go where your target audience is (FB, LI, Twitter, etc.) • Optimize your content • Convert • Monitor
  • 64. Adrian Chira, MBA Blog: www.personalbrandgrader.com Twitter: http://twitter.com/adrianchira e-mail: adrian@personalbrandgrader.com