2. Values exerciseChoose 20 values that represent you
3. Define your VisionThink about one world problem youwould like to see solved or one area of lifethat you want to see transformed or improved.This is your vision.
4. Defining Your PurposeNow, imagine yourself at your own funeral. You are hoveringabove the room and can hear what people are saying aboutyou. What are they saying about what you accomplished,how you touched their lives, how you made a difference tothem and to the world? Their comments suggest yourpurpose. Write what you are hearing below.
5. What are your passions
6. headline• It is just one sentence It can be easily understood by a 12 year old• You could recite it from memory at any time (when someone wakes you in the middle of the night)
7. headlineStart with:I use my (expertise) to (enhance your chances) for (a bettercareer).I support/help ________ by ________.Leveraging my ________ and ________, I deliver________ to ________.
8. headline examples
9. Summary• Memorable Story Make it both emotional and logic• State the benefits that a company will have if they hire you• 3 paragraphs• Tell about yourself, tell about what benefits you will bring and tell about what you look for
10. Summary ExamplesKirsten Dixson is the Personal Branding and Online Reputation ManagementStrategist for positive influencers who want to profit from their ideas. With herkeen insight, she helps her clients discover their brands and create a distinct onlineand offline communications platform to reach their goals.Kirsten is the coauthor of Career Distinction: Stand Out by Building Your Brand(Wiley) and has trained more personal branding strategists than any other personin the world in her work with Reach Personal Branding. As one of the first Reach-Certified Personal Branding Strategists and a Certified Job and Career TransitionCoach, she has successfully helped hundreds of professionals with career marketingsince 1997.As a media resource and speaker on building and managing your online brand,she’s been interviewed on The Today Show and quoted in the New York Times,Wall Street Journal, Boston Globe, Real Simple, More, Advertising Age andCIO.com.
11. Summary examplesI am a wordsmith. From the ore of words, I craft powerful yet clearcommunications expertly shaped upon the forge of grammar. Whether Imnegotiating contracts or quickly building enduring relationships, knowing whoneeds to know what and seeing they do are my passions, realized throughproficiencies in verbal and written communications as well as facility with socialmedia.My successes in the publishing, financial services, and fashion industries are theinterdisciplinary springboards from which I add value in the functional areas ofonline community management, strategic communications planning, contentdevelopment, and client relationship management.I’m seeking an opportunity to deploy the full range of my creative thoughtleadership, relationship-building expertise, and communication skills. Ideally, thiswould be in the context of an organization deeply committed to best practices andwhere I will add value by growing an online community.
12. Specialties• List all the relevant specialties Make the list easy to read (bullets, spacing)• Keywords will help you rank in search
13. Current position• State the name of the position and the name of the organization Describe your duties• Mention at least one achievement you had during the time you worked for that organization
14. Past Positions• State the name of the position and the name of the organization Describe your duties• Mention at least one achievement you had during the time you worked for that organization
15. HoMework• Goals Exercise• Take the quiz http://www.truecolorscareer.com/quiz.asp Create a draft for your Headline, Summary and specialties• Find a photo (headshot) that represents you