Your SlideShare is downloading. ×
Specialolympics powerpoint
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Specialolympics powerpoint

421
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
421
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Advertising Analysis Jessica Trunfio Naomi CabreraCourtney Robinson
  • 2. Background• Founded in 1968• Helps the disabled, encouraging physical activity• Competitive atmosphere• Eunice Kennedy Shriver was the founder
  • 3. “Different Abilities, Not Disabilities.”
  • 4. Target Market• Local, National and Worldwide event• Volunteers• Coaches• Athletes• Families
  • 5. Creative Strategies• Emotional Words /Dramatic Emotion – emotional connection to the event – influence the viewer to donate or get involved in the Special Olympics• Transfer technique – using pictures or the name of famous people instead of quotes
  • 6. Methods of Advertising• Pathos – persuade the viewer to get involved in the Special Olympics. – evokes a positive emotion from the viewer
  • 7. Rational• Create a world that fosters acceptance and people of all kind• Athletic competition with many different Olympic- type sports• Adults and children with disabilities
  • 8. Research Conducted• Special Olympics served 4,004,415 athletes worldwide• More than 306, 652 coaches supported the event• Organize 53,601 competitions• 257 million USD in cash revenue
  • 9. Outcome• Improved their attitudes• Eliminates discrimination• Pledging to eliminate the word “retard.”
  • 10. Success• Cultural sporting event that does more than spend a day with a person with a disability• Rewarding• Educational• Life changing